"Old Age" Is Difficult To Buy Old Products &Nbsp; &Nbsp; "Silver Hair Economy" Why Slow Development?

The 9th day of the ninth month of the Chinese lunar calendar is the traditional Chinese "Double Ninth Festival". From 1989, China once again designated this day as "old age day".

On the occasion of the "old day", the reporter is in the Harbin part

Statistics show that up to now, the elderly population over 60 years old has 167 million, accounting for 12% of the total population.

In the face of the huge consumer market, why did the "silver hair economy" develop slowly? Experts believe that the traditional concept and the insufficient purchasing power are the main reasons.

With the increase of the absolute number of elderly population and the purchasing power of the elderly, the elderly will inevitably produce "silver hair".

"Old age" is difficult to buy special products for the elderly.

Folk experts say that the day of "Double Ninth Festival" is defined as the "old age Festival", taking the meaning of the 99 double Yang as a symbol of health and longevity, so that people can pay more attention to and care for the elderly, respect the old, respect the old, love the old, and help the elderly.

But in the market, reporters found that most of the commodities aimed at the elderly are concentrated in health care and health preservation. The supply of daily necessities and old services is difficult to meet the consumption needs of the elderly.

15, reporters at several large supermarkets in Harbin saw that merchants did not have any "old age" coming.

In a mobile phone store located on the Heng Mountain road in Xiangfang District, Harbin, reporters did not find mobile phones developed for the elderly. Only a few phones with a slightly larger keyboard were more suitable for the elderly.

Staff told reporters that a few years ago, the company launched several mobile phones for the elderly, but because of poor sales, soon withdrew from the market.

Guan Xuerui, a teacher of Heilongjiang University of traditional Chinese medicine, is going to buy a gift for his parents before the "old age Festival". But he did not turn around in the mall, nor did he get a satisfactory gift.

He said that the current health care products are various, and do not know what criteria are there for fear of wasting money.

Originally intended to buy a foot bath device, but also because there is no elderly special type of disappointment.

Guan Xuerui said that buying gifts is a pleasant surprise to the elderly, but now there are too few commodities for the elderly in the market, so there is nothing new to give to the elderly.

An old Liu surnamed, who is shopping at the mall, told reporters that there are few stores or counters in the market for old people's products. There are almost no words for the elderly.

Reporters in the clothing and footwear District of the shopping mall found that the clothing of the elderly is not only small in number, but also in a single style and small variety of colors. It is difficult to find products that are really suitable for the elderly.

Multiple reasons impede the development of "silver economy"

Many businessmen say that they do not want to take advantage of the festival to promote sales. It is because the purchasing power of the elderly is relatively low.

In addition, the characteristics of old products are not distinct and their profits are low, so they take a wait-and-see attitude towards the "silver hair economy" cake, which also hinders the development of the "silver hair economy".

According to the insiders, daily necessities are only part of the "silver hair economy", and the "silver hair economy" also includes entertainment, old services and other industries that improve the quality of life of the elderly.

Compared with the number of aging population and the speed of aging in China, there are fewer institutions providing specialized services in society, and the development of China's "silver hair economy" is relatively slow.

Chen Zhonglin, a professor of social work research center of the Ministry of civil affairs and professor of social work and Social Policy Department of Nankai University, believes that the low purchasing power of the elderly is one of the important reasons for the slow development of the "silver hair economy".

The elderly belong to the disadvantaged group with limited disposable income, less and less salary after retirement, and limited consumption ability.

Influenced by traditional ideas, the elderly will spend a large portion of their money on savings and services for their children.

In addition, the concept of "emphasizing the young and the elderly" affects the purchasing power of the elderly.

Nowadays, many families invest a lot in their children's education, entertainment and leisure, but their investment in the elderly is relatively small.

Wu Fan, an associate professor in the Department of social work and social policy at Nankai University, said he often saw various health programs on television, which showed that the health care and daily health care needs of the elderly were great.

However, due to the market access mechanism and supervision is not in place, the health care products market is relatively chaotic, affecting the development of the elderly industry.

Wu Fan said that the old commodities in the market are mostly on daily necessities and medical care, and the old industrial structure is single.

The consumption demand of the elderly at the spiritual and cultural level such as leisure, entertainment, tourism and education is at the stage of development, and the consumption desire and consumption strength of the elderly still need to be excavated.

Sociologists believe that with the growth of the absolute number of elderly population and the gradual acceleration of the aging population, how to deal with the aging problem has become an important issue in China's social development.

The development and growth of the "silver hair economy" and the effective satisfaction of the needs of the elderly are not only related to the vital interests of the elderly, but also an important symbol of social civilization and progress.

The old sun is giving birth to sunrise industry.

Wu Fan believes that with the growth of age, the proportion of the elderly in clothing and other production and daily necessities has gradually decreased, but the proportion of consumption in services, health care and other aspects has gradually increased, and the overall purchasing power is gradually improving.

The purchasing power of the elderly gradually increases, which indicates that the sunset elderly will give birth to the "silver hair economy" this sunrise industry.

Wu Fan said that in recent years, China's social and economic development has been fully developed, and the social welfare and security system has gradually improved. The elderly have begun to look for healthy and happy consumption to improve their quality of life after meeting the basic requirements of food and clothing.

More elderly people walk into the community cultural center for entertainment and go to the universities for lifelong education. The potential needs of the elderly are slowly evolving into real needs.

Li Shumei, deputy director of the Heilongjiang Provincial Commission on aging work, said that China's "silver hair economy" is still in the breeding stage, but it has already shown signs. Some businesses have seized opportunities and provided specialized services for the elderly.

A communication device integrating communications and emergency calls has emerged in the Harbin market.

While enjoying the communication service, the elderly can contact the relevant staff at the first time through emergency help function.

Li Shumei said that the government should carry out effective policy guidance for the "silver hair economy", incorporate the "silver hair economy" into the development plan, formulate corresponding policies and measures, cultivate enterprise's consumer confidence, establish and improve relevant laws and regulations, standardize market access standards and supervision mechanism, and promote the development of the elderly market and the development of the elderly industry.

Economists believe that the development of the "silver economy" needs to form an effective industrial chain, only in this way can the elderly industry become bigger and bigger.

Especially in the service of the elderly, we should gradually improve the professionalization level and service quality of the service personnel, and treat the "silver hair economy" with the responsibility of developing the "baby economy".