Pass The Curve Of Subsidiaries To Enter The Real Estate Industry.

The new standard and the new slogan have been changed. Xie Recently, there seems to be another big move, which has also aroused heated debate among the people in the industry. It is reported that the company is through a new subsidiary. Happy energy saving Curve March Real estate Industry.

According to the announcement of fast energy conservation, the company signed an agreement with the seller and seller. The energy saving will have the rights and interests of 99% of the trillion trillion Industrial Park and 100% of the investment. In the announcement, a project named "eco city" shows the "big hand" of marching into real estate. It is reported that the project is a reconstruction project in the city of Heping District, with a preliminary estimate of 1 million square meters.

Regardless of whether the "eco city" is a grand blueprint, the intention to enter the real estate market is clear. This is not the first clothing company to enter the real estate sector. As early as 1992, it began to get involved in real estate development. Its latest semi annual report released in 2010 showed that in the first half of the year, the operating income of the real estate industry had reached 1 billion 690 million yuan. Coupled with its securities investment business, it has become the main source of profits for the company.

In recent years, the competition of Chinese garment industry is becoming increasingly fierce. Perhaps, garment enterprises are involved in real estate and other industries to seek diversified development. They hope to stabilize or enrich the capital strength of enterprises through other business development, and on the other hand, deal with the market competition risk of garment industry more calmly. However, diversified development will bring some additional benefits, but it will also distract the enterprise and form more internal friction.

Some experts in the industry calculated such an account, which made people feel very subtle. In 2009, sales revenue was 8 billion 387 million yuan, and the world's three largest clothing giants Zara, H&M and Gap had no exception. Their annual sales revenue was over 100 billion yuan. In 2009, the sales revenue of China's real estate industry Vanke Vanke was 63 billion 420 million yuan. That is to say, according to the current level, even if the real estate business will become Vanke in the future, plus its clothing business, it will still be less than a Zara.

Therefore, China's clothing enterprises want to expand their market and grow stronger, and they do not have to rely on other fields. Instead of doing a few things in a decentralized way, everything is very common. It's better to do everything in a single way to achieve the ultimate goal. Of course, for the development of enterprises, it is worth affirming whether it is a multi pronged approach or a dedicated mind. However, the scenery along the way is too complicated, so we must grasp the direction of progress, otherwise it will be easy to go further and further away. This is also what we do not want to see in the eyes of a knowledgeable person who has created a hundred years' clothing brand in China.