"Made In China" Is Facing The Dilemma Of Low End Chain.

External demand is complicated and domestic. market With the increasingly fierce competition, increasing industrial concentration and rising costs, the above industry phenomenon determines that opportunities and challenges, interests and risks are evenly matched. China's textile and garment industry must accelerate the strategic transformation and complete the system of "industrial chain" to "value chain".

Sensitive chain

Cotton prices continue to soar to domestic Spin The clothing industry has brought serious challenges. This year, Cotton price Has been in a state of rising, entered the September, the rate of increase significantly accelerated. As of September 25th, China's cotton price index has risen from 18002 yuan / ton in early September to 20236 yuan / ton, or 12.41%, breaking its 10 year high. In the year since September last year, a ton of standard cotton has surged from 8000 yuan to more than 20000 yuan, which has risen 1.5 times. The price fluctuation of upstream industry has a direct impact on downstream garment enterprises, especially production enterprises. In fact, this is about China's textile and clothing. industry chain A test.

In recent years, China's textile and garment industry has made considerable progress, and has formed a very complete industrial chain, and industrial concentration has been continuously improved. Statistics show that by the end of 2008, the total amount of textile fiber processing in China was more than half that of the world, and the per capita fiber consumption in China doubled in 2008 to 15 kg in 2000. From 2000 to below the world average, by 2008, it exceeded 50% of the world's per capita consumption, and textile and garment exports accounted for more than 30% of the world's total exports.

Although the development of China's textile and garment industry has made remarkable achievements, the development of the industry still can not fundamentally get rid of the extensive mode characterized by the number growth pattern, and the overall profit level is not high. The embarrassing situation of "800 million shirts for a Boeing aircraft" has not been fundamentally changed.

Among the Chinese textile and garment enterprises in the global economy, a common consensus is that the "individual competition era" has come to an end, and the "system competition" between the supply chains has become another test question facing the Chinese textile and garment enterprises.

"China's textile and garment industry is the single industry with the longest chain and the most employed industries. The current situation is that China's textile and apparel industry is still at the low end of the supply chain. Sun Ruizhe, vice president of China Textile Industry Association, has a clear understanding of the status quo of the industry. It is precisely because of the low end reality that the industrial chain is extremely sensitive to the fluctuations of any of them, so it is easy to understand the ripple effect of the cotton price fluctuation on the entire industrial chain.

Insiders believe that the "price surge" is a shock to the industry. In the entire industrial chain, the weaving status, fabric, manufacturers and brand enterprises that are sandwiched between material sources and terminal consumers are not easy to survive. After a number of "price rises" and "lack of jobs", it is time for the industry to reshuffle again and again.

In fact, not only is the textile and garment industry, but the whole "made in China" is facing the dilemma of the low end chain. China enjoys the reputation of "world factory". Research shows that in industrial manufactured goods, China has more than 130 kinds of products ranking first in the world. But in fact, China's manufacturing industry is only the thinnest part of the profits in the international industrial chain.

Take the toy industry as an example. A Bobbi doll has a factory price of US $1, and the retail price of WAL-MART in the US is US $9.99. For this reason, economist Lang Xianping even thought, "China is not a big manufacturing country at all. The real manufacturing power is the United States".

In fact, in addition to manufacturing, there are 6 main links in the industrial chain of any industry: product design, raw material procurement, logistics and transportation, order processing, wholesale operation, and terminal retail. These 6 links create the value of US $9, which is the most valuable and profitable part of the whole industry chain.

For most Chinese textile and garment enterprises, the value they create basically belongs to the category of 1 dollars. {page_break}

Integrated innovation integration

"Compared with ZARA, the speed of pushing our style can also reach 7 days and a cycle. Apart from the history and scale of business, why can't we still compare with these ZARA and H&M giants? Fundamentally speaking, they are still relatively weak in the integration of industrial chains." The boss of a clothing brand sighed.

In fact, Sun Ruizhe and his team used two years to conduct a detailed and thorough investigation of the brand market of the developed countries in Europe and America. The scope of the inspection is locked in some strong brand enterprises that can appeal to the whole supply chain system and play a leading role. To his surprise, there were no "very large" R & D teams in the survey, but the operation of these brand companies seemed orderly.

So who is supporting the huge product R & D system? "Not the other, it is the huge supplier team behind the brand. The competition between suppliers is fierce. They not only provide products, but also design various designs for each brand in the brand, forming an optimized industrial chain. Sun Ruizhe said.

External demand is confusing, domestic market competition is increasingly fierce, industrial concentration is increasing and cost is rising. The above industry phenomenon determines that opportunities and challenges, interests and risks are evenly matched. China's textile and garment industry must accelerate strategic transformation and complete the "industrial chain" to "value chain" system.

In Sun Ruizhe's view, if China's textile and apparel industry chain wants to get rid of the low end, it must take the road of integrated innovation, transform the industrial chain into a value chain and turn into a gold chain -- break the original industrial chain division of labor, establish the strategic layout thinking of the industrial chain, and extend the innovative touch to vertical and efficient integration, including product design, raw material procurement, warehousing and transportation, order processing, wholesale operation and terminal retail.

The operational thinking of industrial chain integration innovation runs through vertical cooperation between upstream and downstream enterprises in the industrial chain, and also covers the organic collaboration of horizontal cooperation with related enterprises. It will help textile and garment enterprises reduce transaction costs, reduce process uncertainty, respond quickly to market demand, and improve transparency and agility of supply chain.

Sun Ruizhe emphasized in particular that the textile and garment industry as a production industry, regardless of your ability to control the entire supply chain, the final flow of its products is still consumers. Therefore, taking the effective demand of the market and consumption as a value orientation in the supply chain, it is undoubtedly of practical significance to make the value guidance of the "effective demand" become an effective reference frame for the enterprise to grasp the operation supply chain.

The industrial chain is like the natural chain of life, strong and weak, but interdependent. At the same time, it is not the same as instinctive biological chain, because it no longer plays the role of brute force in the interest of the seesaw battle, but is willing to experience thinking, collaboration, division of labor, choice and integration of a series of skilled intelligence activities. Rational, smart, transparent, open, honest... These value words will also witness the amazing leap in the expectation of China's textile and apparel industry in the global textile and apparel industry chain.