Australian Wool Needs Growth To Open Up China Market

Because of Australia

AWI, executive director of Stuart Mc Cullough, said that China is the fastest growing market for luxury goods, and we hope to ensure our market share through the gold wool logo.

Mr. Mc Cullough said: "China is now consuming 27% of the world's total.

He said that AWI and China television network have signed an agreement to introduce their products through this luxury lifestyle program, which is expected to have 66 million spectators.

"Partnership with China business network (CBN) will help greatly promote our wool products and the price is cheap."

The nine week programme will be broadcast in November, mainly to sell luxury clothing and provide licensees for European pure wool to understand the growing demand in China.

AWI Sam Guthrie, China's economy, said that until recently, Chinese consumers still liked to improve their status by buying international brand products.

"Now they become the successors behind the product brand," Mr. Guthrie said. "This provides an excellent opportunity for Australian Merino wool producers to tell their stories."