Outdoor Footwear SALEWA Enter China Market
October 19th China is the fastest growing country in Asia.
market
It shows its good business prospects to SALEWA.
In the near future, SALEWA will cooperate with the new partner in Beijing.
Trade
Inspiration Outdoor Trading Beijing Ltd. (Beijing) joined hands to enter China and released its high-end mountaineering products series.
The two sides have signed a sales and production license agreement, and plan to establish a total of about 250 SALEWA in all major cities in China in the next 5 years.
brand
Shops.
SALEWA experts who focus on economic strategy and ecological health development have been very concerned about China's market with the largest growth rate in Asia. Therefore, the Beijing based cypress company is regarded as an ideal partner.
They all have clear and clear common goals.
That is to say, until 2015, SALEWA will set up 250 shops and other sales outlets in the main commercial area, laying a good foundation for its becoming the top international outdoor brand in China.
Mountaineering experts from Bolzano (Italy) have skilled business experience in the Far East.
In 90s, SALEWA was introduced into the Taiwan market.
In 2001, a South Korean company won the sales license of SALEWA, and then in 2008, a partner from Japan joined the SALEWA sales agency.
"Our primary goal is to provide Chinese mountaineers with an opportunity to experience our brand in their hometown."
SALEWA
Mr. AndreasRauter, director of group export department, said.
When asked about his plan, he explained, "our first SALEWA store in Beijing is about to open in winter 2010.
As part of the promotion plan, the way of Internet marketing will be used centrally.
In the spring of 2011, our Chinese website "salewa.com.cn" will also be open to visit. After all, there are about 450 million netizens in China.
In addition, our brand plan with eagle logo will be introduced into China in the successful SALEWA Climbing Festival in Central Europe.
At the same time, we will arrange SALEWA mountaineering teams international mountaineers to hold various activities in China, such as rock climbing, rock climbing and other activities with young rock climbing climbers.
Yao Zhenyu, director of business development of the British cypress company, smiles when it comes to his views on the new company. "It is a great honor for our company to bring SALEWA's world-class international mountaineering brand to China.
However, there are still many tasks waiting for us to complete. After all, 2/3 of China's territory is mountainous.
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