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    Shoe Maker Lining Signs Jamaica Flying Man Asafa Powell

    2010/10/19 13:30:00 87

    Lining Running Shoes Brand

    October 19th hearing Beijing time October 18th afternoon, Jamaica flying Asafa - Powell appeared in Beijing, and

    Lining brand

    After signing the contract to become Isinbayeva and Thohir Andersson, Lining is also a superstar in athletics.


    On the press conference, Mr. Fang Shiwei presented a gift to Powell on behalf of the Li Ning Co -- customized for the flying man.

    Running shoes

    And relay batons with close cooperation between them into the hands of Jamaican people.


    "Powell's accession means that the brand of Lining has been fully developed in the field and track field. This is a perfect signing. We will give him the most professional and cutting-edge technology and service support, and expect him to bring more surprises to us on the court and better display the brand spirit that has changed."

    Lining chief market official Shi Wei said.


    He said, in fact, the Li Ning Co began with cooperation with Isinbayeva, and wanted to expand in track and field. After all, track and field is the mother of sports, especially 100 meters, and is the absolute king of all events.

    "We have never had a chance to start contact with Powell until recently."

    The official thought that signing with flying people is absolutely a challenge for Li Ning Co. "I know that athletes' muscles are dynamic and stereotyped. They actually have little desire to try new brands. This cooperation has many challenges for us. But there are great technical teams in China, and there are overseas designers team who can develop products that satisfy Powell's satisfaction in just four months. It's absolutely not easy for me."


    At the press conference, the shoes donated by Li Ning Co to Powell are specially designed for flying men. They have super light shoe upper made of tough and durable single-layer grid materials, and adopt TPU lamination process to enhance support and foot performance in key parts, so that running is free of burden, and for Powell's competitive habit of dragging toes at the start, the position of his toes on the bottom of the running shoes is specially designed to enhance the fit of the foot binding, enhance the performance of the shoes and reduce the reverse traction force between the sole and the runway.


    "I haven't used this pair of shoes in the formal competition yet, but I have tried it out in training. I feel very good. Lining is a very good brand. In the opening ceremony of the Beijing Olympic Games, the picture of Mr. Lining lighting the main torch is fresh in my memory. I don't think anyone can light the torch.

    I also hope to be able to run faster and go further with the support of Lining. My goal is to be the best of myself and to be the main force of the Jamaica team to participate in the 2012 London Olympics.


    The theme of this conference is called "A speed". A is the initials of Asafa (Asafa) and the first letter of 26 English letters. The speed of A is Powell's speed, also the speed of A level, which symbolizes the top competitive strength that Powell can not reproduce.

    With the legendary speed of A, Powell, who is in the golden age of his career, has become the largest number of athletes in the IAAF TOPLIST ever since the 100 meter sprint race.

    From 2004 to now, in just 7 years, he has entered the 67 charts, 65 of which have entered 10 seconds.


    The opening of the laser show will speed up the speed of A features vividly visualizing, with the speed of A, Powell can defeat all opponents.

    Holding the Li Ning Co's elaborate work, Powell's joy is beyond words: "having such a pair of shoes full of technical content and artistic sense is the dream of every athlete. I like the sign of arrows and arrows. This is me, this is Asafa Powell. I will wear it to fetch diamonds and go to London. This is a wonderful feeling, and I can't wait to try it.

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