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Reappear The Legendary &Nbsp Of Bruce Lee; The Shoe Companies Want To Lend Force Marketing

2010/10/19 15:23:00 151

With the coming of the 70th anniversary of the November 27th Kung Fu Star Bruce Lee, the world has launched a wave of commemoration of Bruce Lee in various activities and ways.

The State Administration of radio, film and television also announced that from the end of October to November, 132 TV stations in 11 provinces across the country will be a strong hit TV series "Legend of Bruce Lee".

Known as "Kung fu shoes", a shoe industry dedicated to integrating Bruce Lee's spirit into brand culture.

brand

"Biao wolf" also want to take this opportunity to "fire" again.

According to the "Biao wolf" brand responsible person, in the major provinces TV series "Bruce Lee legend", "

Mountain Wolf

"Brand will be strong attack, respectively, in Shandong, Henan, Hebei, Anhui, Jiangsu, Sichuan Province, 72 television stations prime time broadcast" Bruce Lee legend "with the ad, I believe that with the popularity of the TV drama," Biao wolf "brand will also be the attention of the public.

Reproduction of Bruce Lee's legendary footwear enterprise

Marketing

Bruce Lee, known as the first celebrity of Chinese Kungfu, is the world-famous Chinese Kung Fu fever. It is called the cultural wonder of twentieth Century.

He is not only a rare giant who is also the two peak of martial arts and film at the same time, but also the only Chinese who was named "hero and idol of twentieth Century" by American Time magazine.

Bruce Lee's life full of vitality thirty-two years, like a comet across the international martial arts and movie circles, though short but brilliant!

In the 08 year, the legend of Bruce Lee, which was starred by Danny Chan, was staged in major TV stations again.

It is said that the ratings of this TV play have been called "the sixth upsurge in the history of Chinese TV dramas". Some people have surveyed the audience's ratings and found that at least one hundred million viewers per episode watched on television.

The responsible person of the "Biao wolf" saw the business opportunities contained in it, attacked quickly, signed Bruce Lee's actor Danny Chan, and launched "personality kung fu shoes" and a series of publicity activities.

The brand image of "Biao wolf" has also risen.

With the arrival of Bruce Lee's 70th anniversary birthday and the re broadcast of the TV series "Bruce Lee legend", I believe that the vigorous publicity of the "Mountain Wolf" brand will bring the brand to a new height.