Fujian Continues To Strengthen E-Commerce In 2011

stay

In China, e-commerce is also showing rapid growth.

According to the relevant data, in the past 09 years, the volume of e-commerce pactions in China has reached 3 trillion and 800 billion yuan, and the volume of online shopping pactions has reached 258 billion 600 million yuan, an increase of 21.7% over the same period last year. 105.8%.'s rapid development of e-commerce has provided a good turning point for the development of the economy.

Changing the way of economic development is to emphasize the pformation from mainly relying on labor input to technical support, from high consumption, high investment, high pollution and low efficiency to low consumption, low investment, low pollution and high efficiency; from the increase of the quantity to the improvement of the main quality; from the growth of the second industry to the coordinated drive of the first and the three industries; from the main reliance on the investment and export demand, the growth will be driven to the consumption, investment and export to pull the growth in an all-round way.

E-commerce has played a good role in this pformation.

E-commerce has entered Fujian's "12th Five-Year plan"

Fujian is a coastal city in China. According to the statistics of China Internet Network Information Center (CNNIC), by the end of 2009, the number of netizens reached 16 million 290 thousand, ranking eighth in the country. The Internet penetration rate reached 45.2%, ranking sixth in the whole country; the total number of domains reached 1 million 191 thousand and 800, ranking fifth in the country, accounting for 7.1% of the total number of national domains; the number of websites was 118 thousand and 700, ranking eighth in the country, accounting for 118 thousand and 700 of the total number of websites nationwide.

The total paction volume of B2B (enterprise to enterprise), B2C (business to person) and C2C (personal to personal) website reached 24 billion 940 million yuan, and the development speed was much higher than the national average level.

From 2004 to 2009, the provincial economic and Trade Commission arranged about 17400000 e-commerce special support funds to support 58 provinces' key e-business demonstration projects, and promoted the popularization, application and rapid development of e-commerce.

The original goal of the "11th Five-Year" development plan of e-commerce in Fujian has basically been achieved.

Relevant personages of the provincial economic and Trade Commission said that e-commerce will be included as an important part of the "Fujian 12th Five-Year" circulation industry development plan, which has been compiled.

By the end of 2010, a new blueprint for Fujian's e-commerce will be outlined.

According to Wu Bingcheng, deputy director of Fujian economic and Trade Commission, during the "12th Five-Year" period, Fujian will promote the development of e-commerce from 4 aspects, including supporting and nurturing a number of professional network retailers, encouraging the development of the third party e-commerce platform, building mobile electronic payment, and further improving the construction of five systems, such as technical support, security protection, credit service, network payment and logistics distribution.

Recently, 20 key websites selected from key e-commerce projects in Fujian province have been on the stage. Among them, as one of the 20 key websites, the global leading shoe industry e-commerce website -- www.shoes.net.cn has opened the marketing idea of the traditional footwear manufacturing industry pformation, greatly promoted the popularization of e-commerce in Fujian local shoe making enterprises, and made it move towards a new business mode of high efficiency and energy saving. As a typical example, it aims to achieve the goal of "promoting e-commerce in Haixi and accelerating the pformation of development mode".

Fujian small and medium-sized shoe enterprises rely on what to develop E-commerce

According to statistics, by the end of 2009, the scale of China's online retail market had reached 230 billion 700 million yuan, of which footwear and clothing accounted for 1/4, and most of the shoemaking enterprises had set up enterprise websites. Lining, Anta, BELLE and other brand enterprises had opened online shopping centers on the B2C e-commerce platform.

But for the two or three line brand and other small and medium-sized shoe enterprises, the cost of self built network marketing department is too high, and the real advantage of network marketing -- low cost is not really reflected.

In this case, another mode of network marketing has become the choice of more shoe enterprises, that is, to find a good third party B2B (enterprise to business) industry platform, instead of network marketing.

This trend can also be seen from the "China industry e-commerce website survey report". In 2009, the number of B2B e-commerce platforms was 2500, an increase of more than 1100 compared with 2007.

On the whole, the annual income of the third party B2B e-commerce platform in 2009 was about 25 billion 300 million yuan, and the growth rate of 22 billion in 2008 was 15%.

The vertical B2B website of the industry, by virtue of its deep understanding and familiarity with the industry, is more conducive to the development of integrated B2B marketing than the comprehensive industry B2B website, and the ability of resource integration is obviously stronger than that of the comprehensive B2B website.

As a vertical B2B industry website, global shoe net has won the honorary title of "top 100 Chinese business websites" and "top 100 e-commerce websites in China".

Liao Mougao, general manager of Jinjiang Xin Tai shoe industry Co., Ltd., in an interview, pointed out: "professional shoe industry e-commerce website makes shoe trading more worry free. The complete shoe industry chain database of global shoe net eliminates many links in traditional market pactions.

Through the establishment of enterprise promotion platform on the global shoe net, many businesses can directly link up with Xin Tai through the Internet.

Located in F, Jinjiang shoe city, Fujian Province, Hexing shoe material business is a wholesaler specializing in the production of middle floor boards for shoes.

Ni Qingxin, general manager of Hexing shoe material business, told reporters: "compared with traditional brand promotion means, e-commerce has its unique advantages.

The global shoe net has wide surface, fast dissemination of information, and the concentration of the audience. This will help the shoe industry in business dealings and enhance brand awareness.

Chou Jianchou, general manager of Tyson shoe machine in Yancheng City, Jiangsu, believes that the development of the enterprise is not only improving internal management, strengthening product research and development and customer after-sales service, but also promoting the promotion of its own brand. "In this era of" wine is also afraid of deep alley ", professional events are handed over to professional people.

Global shoe net has set up a platform for our products and investment through the Internet, books and exhibitions. We have also gained many customers from it.

With the improvement and development of e-commerce, the application of e-commerce in shoe enterprises will further expand economic and trade cooperation, enhance brand core competition, and open up new marketing trends, which will become an inevitable trend.

Lin Wenjia, general manager of global shoe net, who has won the "B2B leader of China's e-commerce", said that in order to meet the needs of the development of the industry and better serve the various enterprises in the industry, the global shoe net will expand a new round of regional development in 2010 and launch the "deep marketing plan".

At present, the company has been involved in the Baidu network marketing platform, with Baidu to enhance the brand awareness of the company on the Internet, focus on developing online services, and stimulate the enterprise interaction under the line. At the same time, it will also launch new functions of instant messaging. More activities can be seen at http:// www.shoes.net.cn/special/789/.