The Concept Of "A Thousand Years Of Extreme Cold" Brings Warmth To The Clothing Industry.

Insiders: the price will go up 10%, although authorities have been "

Processing and ordering

"After hearing the news of the cold winter, we added more than 10 styles of cotton clothes."

Recently, Liu Yong, director of marketing of Wuhan's silk brocade Industrial and Trading Company, was very busy. In June, they had finished the winter clothing ordering meeting, and the more than 10 cotton clothes were booked up early. After hearing the news last month, they processed and made a batch of new cotton padded clothes.

Wuhan clothing enterprises are famous for their winter wear, of which cashmere and blended coats play the leading role.

Liu Yong said frankly that the sales cycle of cotton clothes is only one month. Before the new year's day, there is no sale. It can only be sold at a discount, and cashmere can be sold in the second quarter. Many enterprises are inclined to cashmere.

But this year it is worried that it is a cold winter. They increase the stock of cotton clothing with strong cold resistance. At the moment, they make up half of their cashmere, blends and cotton garments.

Clothing companies always look at the weather. Recently, the China Meteorological Administration said that "thousand years of cold winter" is lacking in sufficient basis, but there may be a low-grade chilling injury in winter.

Executives said that the quantity of their down garments this year increased by 15% over last year.

Li Xiao, general manager of silk clothing, said that this year, we should adjust the structure of winter clothing, and increase the volume of our winter clothing by 30%.

Some enterprises are not stockpiling goods.

Insiders admitted that the sales cycle of winter clothing this year is ahead of previous years.

There were no more than 5 enterprises that made down garments in Wuhan, but they doubled this year.

The concept of "a thousand years of extreme cold" brings warmth to the garment industry.

Liu Yong said that this year they received orders for winter clothing two or three times higher than last year.

"The price of the down jacket may soon rise."

The industry said that this year's winter clothing such as down clothing has been booming, and with the rise of textile raw materials such as cotton, wool collar and factory wages, the price of down jacket will increase by 10%.

However, some clothing companies are worried about stockpiling. After all, the weather is only expected. Now the production cost is increased. Large inventory means big risk. They prefer to adjust the stock volume according to market demand.