Supporting The Dream Of Burning, Spanning The New Life, Jordan Makes Every Effort To Build The Lanzhou Marathon Race.

8 a.m. on June 10th, 2012 Lanzhou International Marathon When the gun started, more than 30 thousand people started running on the East Red Square. As a partner of LAN Ma, Jordan sports, with the brand idea of "supporting the fire dream, spanning the freshmen" and meticulously creating various experience activities, once again gathered together with many good players at home and abroad to welcome the wonderful events brought by the Lanzhou event and share the breath of the marathon spirit.

" Jordan Sports Square matrix: flag raising "spanning new life"

On the day of the marathon race, the Oriental Red Square in Lanzhou held a grand cultural performance. The performance team composed of local masses and college students showed great enthusiasm to show the spirit of Lanzhou citizens.

The flourishing vigor and self-confidence shown by Jordan's 100 men square shows clearly the brand spirit of "challenging ourselves and spanning new life", and inspires all contestants to insist on not giving up and not ending. The banner of the square is a symbol of the common desire of Jordan sports and the Lanzhou marathon, which calls for fitness for all and brings running to everyone's life.

Marathon is a typical example of crossing the limit and transcending the spirit of self. Whether the winning athlete is the last runner, just stick to it and win. Huang Tao, director of brand marketing at Jordan sports Limited by Share Ltd, said: "the concept of spanning new students advocated by Jordan sports for many years is highly consistent with the marathon spirit. I hope that the marathon can attract more people to participate. This spirit of not ending and never giving up should be more familiar to people who love life.

Stride across newborn Starting from the next generation

The awakening of Lanzhou in today's sleep is very early. The crowd is bustling and rushing to the Oriental red square. There are many lively and lovely children. They are very excited to participate in such a grand meeting. Jordan's fuel stick is held tightly in the hands of the lovely child. The innocent smiling face is the best encouragement for LAN Ma Jian. Spanning new life and starting from innocent children, today's LAN Ma and Jordan bring them the best memories.

"Jordan sports" interactive zone: experience running happiness

Sportsmen sweat and sweat on the athletic field. Among them, Jordan sports interactive exhibition area, is attracting a large number of spectators to participate. Reporters noted that in the exhibition area, placed Jordan sports carefully prepared treadmill and running equipment, the public in the cheer for the athletes, but also can come to the display area, put on Jordan running equipment, enjoy sports fun. This kind of careful design has naturally been favored by many citizens. The popularity of the exhibition area is the best interpretation of Jordan's sports and the expectation of all the people.

"Jordan" product: sports quality affects the quality of life.

It is reported that Jordan sports for the people of all experience to try on, is the Jordan sports lightest Series in 2012 launched a new "popular" running shoes, the running shoes with the wind swaying bamboo leaves as the design inspiration, will light, through two characteristics to the extreme, MonoMesh vamp mesh cloth surface is thin, such as spinning, delicate craft to the shoe's weight to the lowest, the upper seamless technology, effectively reduce the weight of running shoes, make running more relaxed and more comfortable. At the same time, the bionics principle is added to the design structure, which ensures comfort and breathability while protecting the feet of runners.

"Developing high quality products is the responsibility of professional sporting goods brand, but this is not the end. We also undertake the social responsibility of promoting sports." Huang Tao said: "we hope to promote the public's interest in running sports by sponsoring thematic activities outside the stadium, and further promote the popularization of the concept of national sports, and improve the quality of life by sports."

Wreath glory Jordan leader salutes native players

The vigorous development of China's sports industry is the fertile ground for Jordan's sports growth, and the growth of Jordan's sports will also promote the progress of China's sports industry. Jordan, director of sports brand marketing of Huang Tao, was invited to award the top three of the domestic men's group. Before the award stage, Huang Tao wore the garland of glory and victory on the winner, which symbolized the encouragement and recognition of the Jordan brand to the athletes who made great progress in the domestic sports events. We also see that Jordan, the top three marathon man in China, is extraordinarily energetic. In this event, they not only surpassed their past achievements, but also surpassed themselves and set great confidence in participating in international competitions in the future.

Lanzhou marathon Jordan everywhere

From the starting point to the end of the Oriental red Plaza in Lanzhou, from the square activity area to the arena rostrum, from the contestants to the volunteers, Jordan's image is displayed everywhere to everyone who participants in the LAN ma. The professional player rushed out after the firing of the starting gun, and then became the stage of amateurs' personality display. The lovely girl was riding on daddy's neck, and the elderly couple walked hand in hand. But no matter what, an orange ocean made Jincheng spectacular. This is the visual shock and brand impression of Jordan's color. With the movement of orange ocean, the spirit of Marathon exceeding the limit and challenging oneself was brought to the whole Lanzhou and the whole west.