How Can Enterprises Participate In Overseas Exhibitions?

Facing the international

Competition and how to expand exports have become a matter of close concern to all export-oriented enterprises.

And overseas goods

The sale of goods on display is one of the most effective ways of export marketing.

It is reported that in 2000, the world held more than 1000 large-scale international commodities fairs. If our enterprises can take part in these exhibitions actively, we will have a good reputation for starting businesses and their products.

So how do companies participate in overseas exhibitions?

Because of geography, culture, customs and regulations of different countries, overseas exhibitions and domestic markets

There are great differences.

To make the exhibition business twice the result with half the effort, it is necessary to fully understand the local laws and regulations, ensure the import of exhibits, comply with the local import and export regulations and relevant documents, and comply with local technology, safety, labelling or other requirements.

Second, through the evaluation of the cost and time value of the exhibition, the expected benefits of the exhibition are analyzed, and the feasibility of participating in the exhibition is decided.

Third, to participate in the large-scale international exhibition activities, let all staff understand that the company's goal is to open up new markets or expand the original market share, concentrating on the same thing and fighting for it.

Specifically, starting from the marketing plan, the exhibition will be incorporated into the company's overall marketing strategy.

By contacting the organizers of the fair, the participating exhibitors and the relevant trade organizations, we can know the number of visitors and the scope of their professional business, so as to make sure that the exhibition area is the best competition place for our company's products, and let the exhibitors of the world have a firm understanding of the company's established sales targets.

Generally speaking, the exhibition targets are: (1) seeking agents or other agencies; (2) checking the professional capacity of the existing agents or future agents; (3) conducting market research; (4) evaluating the strength of the competitors; (5) creating a reputation in the market; (6) mastering the existing sales volume and contracts; (7) promoting the new products vigorously; (8) increasing the market share of the spot market; (9) aiming at and developing new potential consumers; (10) conducting a series of target sales; (11) consolidating and developing relations and friendship with the existing customers and agents.

Upon deciding to participate in the exhibition, a coordinator should be appointed within the company, giving them the necessary powers to take full responsibility for the plan and implementation of the exhibition, from booking hotels, advertising, leasing sites, pportation insurance, to the display of the showroom, and the summary of follow-up and post exhibitions.

The specific implementation steps are as follows:

1, because hotels are always full during the exhibition period, it is advisable to book hotels as early as possible.

2, we should do a good job of extensive advertising in advance so that the company's customers will know that your company will participate in a certain exhibition.

You can ask the company to advertise on the local agent or decide which potential customers will be invited to the exhibition.

3, before renting a showroom, check whether the facilities of the furnishings are complete, such as energy, voltage, water, air conditioning, waste disposal, suitable height of ceiling and floor load.

4, book rooms and arrange booths in time and ensure that the exhibition complies with the requirements of the local customer code or other regulations and licenses.

5, arrange pportation as early as possible to ensure that the exhibits arrive at the exhibition site before the opening. Usually, ports and airports are crowded during the exhibition period. Therefore, arrangements should be made and insurance matters should be arranged ahead of schedule.

6, before placing the booth, there should be room for large and heavy exhibits.

It is best to furnished in kind.

Remember, pictures are not as good as models, but models are not as good as objects.

When it is furnished, it is not suitable for the exhibition booth to be crowded and crowded. If necessary, the exhibition booth and auxiliary facilities should be added as appropriate as well as necessary furniture and display cabinets.

A professional designer can be asked to design the booth to maximize the impact of the exhibits.

The characters and charts on the booth are represented in two languages, local and English.

7, reply as quickly as possible to the consulting letters received during the exhibition period, so as to win the absolute trust of the users.

8. If the local regulations permit the sale of exhibits and the company is also intending to sell it, a suitable customer should be found for sale.

9, during the exhibition period, part of the agents of the company should be guaranteed to concurrently hold the booth staff.

Appropriate lunch break should also be arranged and staff should be allowed to leave the exhibition hall and negotiate business elsewhere.

It is worth noting that all staff members should not be held in front of the booth so that they can feel that they are welcome rather than disturbed.

To ensure that anyone can answer all the technical problems at the scene, the exhibits can be properly demonstrated.

The staff in front of the booth should know the distribution type and scope of service of the company well, and be able to negotiate loans, paction orders and arrange necessary backup work.

In addition, there must be a qualified plator, which is very important for the work.

10, we must ensure that the exhibitors can reach the exhibition sites at a low price and arrange the exhibits in a timely manner.

Similarly, after the closing of the exhibition, one person will be left to supervise and inspect the cleaning up of the exhibits.

The unsold exhibits should be well arranged, especially to ensure that unpaid import exhibits are re exported or taken care of to other customers.

11, the last point is also crucial. After the end of the exhibition, we must seriously analyze the performance of this exhibition, sum up our experience and understand which links should be paid attention to, so as to avoid repeating the same mistakes.