Exhibition Knowledge: Classification Standard Of Exhibition

The classification should be considered in two aspects: the first is the content of the exhibition, that is, the essential features of the exhibition, including the nature, content and industry of the exhibition, and the two is the form of the exhibition, that is, the property, including the scale, time and place of the exhibition.

The nature of exhibition is divided into two types: Trade and consumption.

The trade type exhibition is for the industry, namely manufacturing, business and so on.

Exhibitions.

The main purpose of the exhibition is to exchange information and discuss exhibitions held for the public in trade shows.

Consumer products exhibit basically consumer goods, mainly for direct sales.

The nature of the exhibition is decided by the organizers of the exhibition. It can be seen through the composition of visitors: the exhibition which is open to the industrial and commercial office is an exhibition of trade nature, and an exhibition that is open to the public is an exhibition of consumption nature.

Exhibitions with two properties of trade and consumption are called comprehensive exhibitions.

The less developed countries, the more comprehensive the exhibition tends to be; on the contrary, the more developed economies are.

The trade and consumption characteristics of the exhibition are clearer.

The exhibition is divided into two categories: comprehensive exhibition and professional exhibition.

A comprehensive exhibition is an exhibition that includes all trades or industries. It is also called horizontal exhibition, such as industrial exhibition and light industry exhibition. Professional exhibitions refer to exhibitions that display certain industries or even a certain product, such as watches and clocks.

One of the outstanding features of professional exhibitions is that they often hold seminars and reports at the same time to introduce new products and technologies.

China's exhibition industry should set up classification standards for China's exhibitions as soon as possible based on international standards and China's national conditions.

The National Bureau of statistics of China made recommendations on the classification of the national economic sectors in 1985.

This proposal is put forward on the basis of studying international popular economic theory and national economic classification.

Therefore, it can be used as an important basis for the classification of China's exhibitions.

Exhibition scale: International, national, regional and local exhibitions, as well as the exclusive exhibition of individual companies.

The scale here refers to the scale of the area represented by exhibitors and visitors, rather than the size of the exhibition venue.

Exhibitions of different sizes have different characteristics and advantages.

Exhibition time: there are many criteria: regular and irregular.

There are four times a year, two times a year, once a year, two years, etc.

In the long term, it can be three months, half a year, or even standing.

In developed countries, professional exhibitions are usually three days.

In the UK, annual exhibitions account for 3/4 of the total number of exhibitions.

The exhibition date is affected by financial budgets, orders and holidays. There are high season and low season.

Exhibition venue: most of the exhibitions are held at special exhibition venues.

The simplest division of exhibition venues is indoor and outdoor venues.

Indoor venues are often used for exhibitions showing regular exhibits, such as textile exhibitions, electronic exhibitions, etc. outdoor venues are mostly used for displaying super large and overweight exhibits, such as air show and mine equipment exhibition.

Exhibitions held in several places in turn are called touring exhibitions.

What is more special is the mobile exhibition, that is, the exhibition of aircraft, ships, trains and cars.