How Do You Sell Yourself At The Exhibition?
On a certain scale
Exhibition
Hundreds of booths are stacked together, perhaps tens of thousands.
Visitor
How to make more visits and pay attention to your company really takes a little thought.
In the past, many visitors decided to visit the booth only when they arrived at the scene. The new booth actually attracted the attention of such visitors. But now, the situation is quite different. More and more visiting chambers will probably set up the booths that need to be visited in advance.
According to the survey, exhibitors visited the exhibitors who sent the invitations before the exhibition 4 times more than the other companies.
But in addition to invitations, there are other ways to improve your company's reputation better.
The most common method is to prepare some gifts that can be divided into two parts. One of them is sent to the buyers you want to invite before the exhibition, so that they have to go to your booth to complete a gift.
Facts have proved that this method can effectively improve the access rate of exhibitors to a booth.
Another company in the United States made a large number of paper bags with its own company name for popcorn before the exhibition.
Customer
This shows that you can enter the exhibition free of charge with this invitation letter, and you can get free popcorn on the company's booth by paper bag.
This method is the company's largest visitor booth in the exhibition, which effectively enhances the company's popularity.
Many exhibitors now use lanyard on the neck of the user. Some exhibitors are very skillful in making an article on it. The lanyard with their own logo and name is sent to visitors on the spot free of charge. As these lanyard are usually made beautifully, most visitors will be happy to change their own entry cards when they get these lanyard.
Visitors walk around the field with these waxing lanyard, which means that many mobile billboards are promoting the company for free.
More thoughtful exhibitors make some pamphlets to show the local pportation, tourism, accommodation, customs and so on.
As a considerable number of visitors came to the exhibition from a long distance, they really wanted to walk around and around the exhibition. These pamphlets were just a great help, and they were very popular. It was also indirectly that visitors were interested in printing and distributing these booklets.
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