The Japanese Earthquake Affected Sporting Goods Sales, And Shoes And Clothing Products Showed An Adverse Market Growth.

New statistics show that, influenced by the Japanese earthquake, in 2012,

The total sales revenue of manufacturing enterprises is estimated at 12362 billion yen, a decrease of 1.3% over the previous year, and has been negative for 3 consecutive years.

According to the products, last year, the total sales revenue of sports wear and golf products decreased considerably.

Outdoor products and bicycle related sports products, etc., will achieve an upward trend in the market.

Among them, the sportswear market last year sales of 158 billion 600 million yen, a decrease of 4% over last year.

In recent years, due to the impact of cheap brand clothing chains such as "island village", the sportswear market has been in a doldrums.

Of course, some brand-new and personalized brand products can still occupy a certain market share.

The total sales revenue of golf products manufacturers last year was 242 billion 200 million yen, although it was 6.4% lower than that of last year, but it increased by 9.5 percentage points compared with the forecast value at the beginning of this year.

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In the supplies, the growth of outdoor goods market is more prominent, last year, "gold" 155 billion 200 million yen, an increase of nearly 10% over the previous year.

In recent years, the popularity of "climbing girls" and the demand of "buying and replacing" of specific groups have led the market to expand.

Bicycle related sports products market achieved total sales revenue of 34 billion 400 million yen last year, an increase of nearly 8.7% over the previous year.

Due to the 3 most popular keywords in Japanese society, health, environmental protection and economy, the market has maintained a positive growth for 6 consecutive years.

Sports shoe manufacturers also successfully entered "184 billion 600 million yuan" last year, an increase of 2.4% over the previous year.

However, the normal sale of casual sports shoes, and the exclusion of sandals from children's sports shoes can not be ignored.

This year, the total sales revenue of Japanese sporting goods enterprises is expected to reach 12603 billion yen, although it will increase by 2% compared with the 2011 of the earthquake, but basically the same level as 2010.

Of the 18 items that are included in the statistics, there is an estimated positive growth of 15 items.