The Price Of Ordinary Clothes OEM Into High-End Clothing Stores And Shopping Malls Surged 5 - 10 Times.

Chen Ping, a network seller, purchased goods from other manufacturers, then put on a well-known brand name and sold on Taobao. In October 17, 2011, he was sentenced to 2 years' imprisonment by the Zhejiang Haiyan court, and was fined 50 thousand yuan.

Although the Chen Ping incident has passed, the phenomenon of "OEM" is common in today's market, especially in the market. Clothing "OEM" Most typical. A few cents can be used to make famous brands of tags and labels. Ordinary clothes can also appear in high-end clothing stores and shopping malls, and their price immediately soared by 5 to 10 times.

Broken flower dress: no card 100 yuan, OEM up to 800 yuan.

Miss Su, who is engaged in the certificate work in Changsha, has always been very "choosy" about clothes, and she pays great attention to brand and style. A few days ago, in a shopping mall spent nearly 800 yuan to buy a "brand" broken flower dress. It turned out that another colleague in the office wore the same style of dress, but the collar was not the same. I asked her colleagues that she bought less than 100 yuan in an ordinary clothing store. Miss Su was very angry, so she dialed the manufacturer's telephone number on the tag, but it turned out to be empty. "I have always attached great importance to the clothing brand, and now it seems that there are two kinds of goods. That dress has been pressed on the bottom of the box, and I may never wear it again. " Miss Su said angrily.

"Miss Su's situation is actually very" normal ", but there are many garment factories near my house. The clothes they produce are also of several styles, but each family has different hang tags and leading labels according to their own conditions. Miss Li, who lives in Zhuzhou, Hunan, said, "buying clothes made by the same style of different manufacturers is no surprise. Maybe we can get the same clothes at the store on the stalls. And the similarity can reach 70% - 90%.

We may feel a bit strange about all sorts of similar situations, but Mr. Du, who has been in the wholesale business for many years, is not surprised. Mr. Du told reporters that there are many retailers who usually come here for wholesale clothes, and there are many customers who shop here. These customers usually choose clothes that are of good quality and not bad quality, so that once packaged as "brand", it will not be too questionable. Most importantly, wholesale clothing prices are relatively low, after packaging, the price immediately climbed several times. So it is not surprising that Miss Su is such a situation, and now many of the clothing brands in many shopping malls are hard to convince.

　　 It is not standardized to steal the tag. " Children's wear in foreign trade "Mostly clouds."

According to a children's clothing industry in Changsha, Hunan, "many of the low priced" foreign trade children's clothes "sold online are false. These children's children's clothing often do not have a key safety index of class A, which contains formaldehyde, pH value and bacteria often exceeding the standard.

I visited some related children's clothing shops. The children's clothes in these stores were arranged in a mess. Most of them were stacked and stacked. Many customers picked the pile of clothes. Most importantly, many children's clothing tags are unknown, and the printing is blurred and the fiber components are not marked. Although the clothing is more standard, but it is only marked to meet the technical requirements of the C products, and there is no composition and other words.

The author walked into a children's clothing store in the center of Changsha, which had a large store and a wide variety of children's clothes. Because it is close to June 1 children's day, many customers come shopping, and most of them are mothers with children.

"When I buy clothes for my children, I usually look uncomfortable first, then look at the styles, especially the designs on the clothes. Like my family baby, they like the "happy" pattern of clothes. Ms. Yang took the clothes and told the writer on the side of the child. When asked about the hidden danger of children's clothing safety, Miss Yang replied, "I really don't think much about clothes safety risks, because I think clothes should be washed more than once a few times and there should be no problem."

The relevant national standards have clearly stipulated the formaldehyde content, pH value, color fastness (water resistance, sweat, saliva) and other physical and safety characteristics of children's clothing. The safety of children's clothing has also attracted more and more attention from society, but there are still many problems. In the face of a series of hidden dangers of foreign trade children's clothing and the quality and safety problems of counterfeiting foreign trade clothing, it is necessary to establish a mechanism, such as the organization of industry associations, consumers to give "bad reviews", or to set up other evaluation mechanisms, so as to let the counterfeit tags not regulate the processing of "foreign trade children's clothing" and completely withdraw from the market. {page_break}

Branding merchants complain incessantly, dark crossing is difficult to prevent.

With the increasingly serious phenomenon of "OEM" on the market, consumers are in a great degree of conflict. Clothing industry This is especially true in fashion industries. After all, creative genius is only a small minority. It is impossible for every garment factory and every brand to bring forth new ideas. The simplest way is to copy. For example, try to get a picture album of clothing, record the proportion while trying clothes, or simply buy some clothes as a model, then imitate yourself, and then make some brand tags and labels to increase the price of clothes. In particular, some clothing companies with no patent awareness are letting this phenomenon overflow, making the garment industry in a long-term bad development. As a result, innovation in the clothing industry is stagnant, and most people just do the work of copying. It is precisely because of this that a certain garment can be seen in different clothing stores and different brands.

"We are also very distressed. Sometimes our new season's clothing is not on the shelves yet, just out to publicize picture books. In a few days, we can see similar products or products directly linked to our brand tag have been pushed to the market, and the price is surprisingly cheap. Miss Wen, a brand shop, complained incessantly. These clothing OEM or pirated costumes can be more quickly occupied by the market at low prices because there is no R & D cost. At the same time, consumers generally pay more attention to price factors, so that the original brand products naturally have no market.

"The act of making a tag, a label and a water mark is illegal." A brand dealer told reporters, "we have dealt with such a phenomenon, but due to the wide scope, our energy is limited, and the effect is not very obvious." In response to this series of problems, the major brands should strengthen their self protection from all aspects. They should be good at using intellectual property rights and other laws in their operations to safeguard their legitimate rights and interests, and constantly improve the technical confidentiality system of clothing from design, production to sale.

The government should play "Li Gui" to protect the intellectual property rights of clothing.

Nowadays, the clothing industry is a creative fashion industry. The work done by the creators to create more beautiful and more suitable clothing products for people's life needs to be protected by law. "Apart from strengthening our legal awareness and protecting our legitimate rights and interests, our brand businesses need to attach more to the relevant government departments." A brand dealer said.

The author believes that we must first establish a long-term mechanism. The relevant government departments should exert great efforts to attach great importance to cracking down on counterfeiting behavior and severely crack down on them. Brand developers spend a lot of money on developing new clothing products, and the results are imitated by other enterprises, which is a great blow to R & D enterprises. In such an innovative society, we need to protect intellectual property rights and brand trademark rights. Only by strengthening the attention of relevant departments can we create a social atmosphere for protecting intellectual property rights among producers and consumers, so that enterprises can develop sustainably. Secondly, we should normalize the problem through legalization and increase the intensity of legal punishment. The appearance of clothing OEM has become a very prominent problem that hinders economic and social development to a large extent. At the same time, the harm to the country and society is also very serious. In order to promote social harmony and progress, relevant departments must attach great importance to crack down on counterfeiting and selling.