Festival Promotions Are Regarded As "Chicken Ribs" By Clothing Store Operators.

Festivals are the peak of family consumption, as well as businesses. Promotion The golden period, from "three fold" to "grand special offer", from "buy one to send one" to "coupon sale", retailers' sales promotion techniques have many tricks, and consumers are often drowned in the ocean of promotion. During the national day, the promotion of children's clothing brands is still very large, but are all these promotions reasonable?

Festival Promotion was originally a weapon favored by many businesses, but now many. clothing The operators of the shop regard it as "chicken ribs". They are not willing to promote sales. They are not satisfied with the implementation. They feel no novelty. They are very cheery. Looking at others are red hot, but they are cold and cheerless.

In the shopping mall every big holiday, although the promotion activities of all major businesses are everywhere, but the temptation of price to consumers is getting smaller and smaller. At this time, a large amount of manpower and material resources will be put into promotion, which will surely outweigh the gains. Moreover, even if there is no sales promotion, the sales volume will increase. Therefore, it is better to go against the opposite direction, implement the reverse thinking of "big holiday promotion, small holiday promotion", and make large-scale promotions for different segments of consumer groups in small festivals which the major businesses do not pay much attention to.

Marketers believe that Holiday Sale Although it is important, it is not too long to grasp a problem, and the intensity of sales promotion can not be too big. Promotion should be aimed at consumers rather than channels, promotion in terminal instead of circulation market. It is necessary to study the festival consumer psychology and behavior, the actual needs of festival market and each product culture, and formulate effective travel, holiday characteristics, product mix suitable for holiday marketing, and find another way to seize the opportunity. This is the fundamental way to open the festival market channel and quickly seize the broad market of festivals. In order to develop and cultivate new consumption demand, we should desalt the price utility, enhance the communication and interaction between consumers and businesses, and create a happy and happy Spring Festival without losing a harmonious and harmonious consumption environment.

The era of shouting and selling is gone. The best way is to blend sales in activities and entertainment. Tinkling cats believe that combining some public relations activities to accumulate brand and enhance brand image will achieve twice the result with half the effort.