The Luxury Market Focuses On China'S Monetary Policy.

This article is only for some recent world.

The company's plan for the next few years and the shallow and comprehensive analysis of the latest monetary control policies in China mainly show that luxury companies regard China as an important market and China's latest monetary control policy to stimulate consumption and investment.

The Chinese market will usher in the climax of luxury consumption and market expansion in the world.

A few days ago, the Beijing Business Daily reported luxury goods giants.

The plan will be in the next 3 years.

More than 100 new stores.

Chinese consumers have a soft spot for luxury brands to invest continuously in the Chinese market.

After becoming the first luxury brand to launch online shopping in China, Italy luxury goods giant Giorgio Armani (Giorgio Armani) is developing faster in China. In the next three years, it plans to open 80-100 stores in the Chinese market.

Giorgio Armani plans to include its "black label" brand Armani Collezioni and its younger Armani Jeans in Huaxin's store.

Armani Jeans clothing and bags are priced at around one thousand or two thousand yuan.

As a luxury product, Armani's products are mainly based on younger consumers and lower consumption prices.

In this way, it means that the consumption crowd will expand to the young consumers and the middle income group. Under this goal, there will be a large number of consumers.

Moreover, the industry also pointed out that loud brands and lower prices can make Armani sub line brand attract more young consumers.

Some of Giorgio Armani's new stores are planned to open in small and medium-sized cities.

A survey of luxury goods released by DDT in May shows that the profit of two or three line cities is higher than that of the first tier cities, which will become a paradise for the sale of luxury new, limited and classic.

In fact, this has become the trend of luxury brand development in China.

At present, the opening of Gucci shop in Zhengzhou has broken millions of sales.

The characteristics of luxury consumption in China's two or three tier cities also indicate that Armani's plan is very applicable.

One of the characteristics is not bad money. Zhou Ting, deputy director of the Xiang Qi luxury research center of the University of foreign trade and economics, said that in the two or three tier cities, luxury consumption is not rational enough. It belongs to the stage of material and conspicuous consumption.

A survey shows that in the consumer group with a monthly income of 50 thousand ~10 yuan and 100 thousand yuan or more, the consumption of luxury goods on the two or three tier cities is almost equal to that of the first tier cities.

But in the past few years, Chinese consumers are no longer so blind. Shang Yang believes that the traditional concept that Chinese luxury consumers are followers of big LOGO is a misleading person. Many people are no longer so blind. They are no longer limited to luxury goods. Their choice is behind the choice. Identity, social circle and age are the key factors affecting their consumption decisions.

Because China's first tier cities are strategic forts for brands to build their image, second tier cities will be the key to success in the market.

It is far from enough for luxury brands to succeed in the second tier cities. It is far from enough to stay at the shops only. How to implement a complete and effective market strategy will be the key to developing the second tier cities.

As a result, Armani's plan to make major markets for the two or three tier cities is perfect. These luxury brands need to build a circle through brand clubs and SNS communities, and catch the first person, that is, opinion leaders, and organize activities to attract consumers who have preferences for their brands.

The central bank announced that the benchmark interest rate for one-year RMB deposits and loans of financial institutions has been cut by 0.25 percentage points since June 8th.

This is the first time the central bank has cut interest rates in three years, stimulating consumption and stimulating investment.

To a large extent, it will play an active role in the expansion of the luxury market in China.