• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Suning, Gome, Jingdong, Price War Intensified

    2012/6/8 19:38:00 35

    SuningGomeJingdongElectricity SupplierPrice War

     

    "With the other way, we should repay the same thing" - the Jingdong's reputation as a famous low price promoter to attack Jingdong has become the consensus of Suning and Gome's two major home appliance chains.


      

    Suning.com

    Li Bin, executive vice president, said to the South yesterday that Yi Kai launched an unprecedented "full network parity month". Han Depeng, general manager of Gome online shopping mall, also stressed to reporters in Nandu that Gome's online shopping mall is unchanged in its low price sales strategy, and will continue to maintain the 5%-15%'s full network price advantage.

    Gome said that the new ERP system has supported more than 400 cities and domestic orders at the county level or above.


    At the same time, suning.com and Gome online store launched a "logistics revolution" to defeat Jingdong.

    Li Bin disclosed that it is expected that nearly 1800 stores across the country will realize the self promotion function of stores this month.

    Suning's 4000 after-sales service outlets will also gradually increase its distribution function to become a delivery point. "Where there is Suning, there must be suning.com."

    Can Suning Gome, who is brave in its own revolution, regain control from Jingdong?


    Price war is on its way.


    The original price of 579 yuan perfume is only 199 yuan; the original price of 999 yuan pull rod box 60 percent off only 399 yuan......

    The Jingdong mall, which is under the banner of "the strongest month of celebration in history", has recently announced that from June 1st -7 1, Jingdong's total profits of 0 yuan have been accumulated to 1 billion yuan, plus the 500 million profit reduction plan launched in early May, and 1 billion 500 million has been invested in 1 billion 500 million promotions for Jingdong within two months.


    This Monday,

    Tmall

    Electric City announced that before investing 200 million yuan to subsidize businesses on the basis of additional 200 million subsidies to consumers.

    Dangdang spent at least 300 million yuan to join the war; Tencent's Yi soon announced more than 500 million yuan, and the new egg announced 300 million promotions.


    The electricity price war, which started in April, is becoming more and more fierce.

    "If we let Jingdong continue to develop so that our share of physical stores will be carved up by these enterprises."

    Suning Vice Chairman Sun Wei Min's concern is not empty talk - the Jingdong mall, which is now planning IPO, this year's revenue target is 47 billion yuan, an increase of 100% over last year's annual sales of 21 billion yuan.


    Suning and Gome's counterattack are also heavy punches.

    JD.COM

    Low price to grow and expand.

    "Suning.com and other electricity providers before the price war resource input is quantitative, no matter how large magnitude, it is difficult to cover all categories of all commodities, billions of promotional gimmicks so that consumers are numb.

    Suning put forward the "whole network price" way, and really put the price war on the ground, which is the continuation of the earlier promotion of unlimited sales promotion. Li Bin, executive vice president of suning.com, said that since the high-profile start price war in April, suning.com has invested more than 2 billion of its promotional resources.


    Han Depeng, general manager of Gome online mall, stressed that Gome is not afraid of price parity. "Because of low price and free delivery and installation of localized logistics, Gome online store maintains more than 300% sales growth in refrigerators, air conditioners, color TV and other commodities."


    Han Depeng said that Gome will continue to maintain the 5%-15%'s full network price advantage to ensure that the whole network is selling at a low price.

    The lowest price of color TV is 7.7 fold, Samsung's 40 inch LED color TV group purchase price is 3588 yuan, and Toshiba 46 inch LED color TV group purchase price is 4688 yuan.



    {page_break}


    Launching logistics revolution from point to area


    Behind the price war, suning.com and Gome online store are even more popular.

    Logistics revolution

    "We hope to defeat Jingdong by its huge logistics system.


    Suning.com people have revealed to the south that, recently, Suning's two quarter national conference, Suning Appliance chairman Zhang Jindong made a clear plan to the national Suning: where there is Suning Appliance, there must be suning.com.


    According to Zhang Jindong's request, Suning branches must quickly enter the city in the whole country to start suning.com's brand awareness. While accelerating the construction of the nationwide logistics express network, we should maximize the three advantages of Suning's regional coverage, backstage support and brand leader in the whole country, and quickly cut into the blank market of many online shopping, and finally achieve the absolute advantage of the nationwide electricity supplier industry.


    Suning asked local branches to promote suning.com's local operation as the biggest flagship store this year, and to incorporate suning.com's sales data in various regions into the performance appraisal of the general manager of each branch.


    And just completed the Gome's wholly owned holdings of Gome, it will fully promote the docking of its two major platforms, the Internet and the logistics system.

    According to sources, by the end of September this year, two electric providers will complete the comprehensive docking of logistics supply chain and IT system. At the end of the year, two enterprises are expected to formally merge.


    "Gome online mall will take 50 billion of the sales scale to build and support the business system of architecture, personnel, technology, logistics and other aspects," Han Depeng said. The localization of national logistics and distribution and professional after-sales service system is the advantage of Gome online shopping mall.


    Jingdong speeds up IPO pace


    Suning Gome hopes to use their big investment, big sales promotion and great reform to curb the momentum of Jingdong.

    Gome report shows that last year, its two electricity supplier entities, such as the Internet Bank and the Gome online mall, lost nearly 400 million yuan - but this did not interfere with Gome and Jingdong's determination to "fight to the end".


    Under the attack of Suning and Gome, the refinancing of Jingdong, which is driven by capital, is an inevitable choice.

    In May 30th, the Jingdong mall held a public offering conference in Hongkong, first making public its financial data: last year's income was 21 billion 200 million yuan, gross margin was 5.5%; cost accounted for 6.6%, advertising accounted for 2.3% (advertising expenditure last year was 490 million yuan), technology and management cost rate of about 1.5%, net loss of 5% or so.


    It is reported that Jingdong is likely to carry out IPO. in September as soon as possible. There are people who do not want to be named. It is pointed out that the market expected for IPO in Jingdong mall is generally in 2013. IPO is affected by financial pressure caused by large-scale promotional activities and warehousing and logistics construction.

    "Under this situation, Jingdong mall continues to carry out promotional work on a large scale, hoping to win the attention of investors."


     

    • Related reading

    Light Extravagant Lightning Strikes White Collar Rational Consumption Of Luxury Goods

    Finance and economics topics
    |
    2012/6/8 19:26:00
    38

    The Growth Rate Of China's Clothing Industry Has Declined, And The Readjusted Adjustment Is Imminent.

    Finance and economics topics
    |
    2012/6/8 8:49:00
    59

    The Development Path Of China'S Local Sports Brands Worth Pondering

    Finance and economics topics
    |
    2012/6/7 12:15:00
    85

    Analysis Of Weekly Quotations Of Cotton Weaving City In China (May 31St -0 6)

    Finance and economics topics
    |
    2012/6/7 12:15:00
    80

    In 12Th Five-Year, China's Carpet Industry Entered The Golden Period Of Domestic Sales.

    Finance and economics topics
    |
    2012/6/7 12:15:00
    14
    Read the next article

    Luxury In China: Scenery Is Good Here.

    Why is the luxury industry a profiteering industry? Because it controls the pricing power, and the luxury market is a seller dominated market. This also shows that the concept of Chinese consumption is not mature, resulting in the phenomenon of more expensive and more buying.

    主站蜘蛛池模板: 在线观看你的意思我明白| 动漫美女被爆羞羞免费| 伊人222综合| 久久人妻无码中文字幕| 久久精品国产亚洲7777| 99RE6在线视频精品免费| 色吊丝中文字幕| 真实国产乱子伦在线观看| 日韩一卡二卡三卡四卡| 国产视频一区二| 午夜夜伦鲁鲁片| 久久久久久亚洲精品| 男女一进一出抽搐免费视频| 直接观看黄网站免费视频| 女人张开腿让男人桶免费网站| 国产主播一区二区三区| 亚洲中文字幕伊人久久无码| eeuss影院www在线观看免费| 色欲久久久天天天综合网精品| 最新亚洲人成无码网站| 国产精品白丝av嫩草影院| 偷炮少妇宾馆半推半就激情 | 男人操女人免费| 拍拍拍又黄又爽无挡视频免费| 国产污片在线观看| 亚洲成av人片在线观看无码| www.狠狠干| 精品欧美一区二区三区在线观看| 日本福利一区二区| 国产成人综合色视频精品| 亚洲va欧美va国产综合| 136av导航| 欧美性猛交xxxx免费看| 大帝AV在线一区二区三区| 免费h黄肉动漫在线观看| 一本大道香蕉最新在线视频 | 中文字幕一区二区三区乱码| 在线视频国产网址你懂的在线视频| 欧美色综合高清视频在线| 大胸妈妈的朋友| 亚洲人成电影青青在线播放|