Going Forward In The Wind And Rain -- A Perspective Of China'S Textile Industry From The Market Of Shishi Cloth

In recent years, the pressure of economic development has increased frequently, resulting in many unfavorable factors.

Facing many problems of survival and development, the cloth industry, which is closely related to the garment industry, is facing more difficulties.

Shishi cloth market plays an important role in Shishi and its surrounding textile and garment industry chain. It plays an important role in weaving and dyeing and finishing, pulling down garments and garment production. After several years of market grinding, this important textile market is thriving in the wind and rain.

At the same time, after many years of development, many cloth distributors that only used to "sell cloth" have been developing and growing, and have embarked on the road of rapid development of corporatization and collectivization.

Even the Fujian cloth industry plays an important role in leading and supporting.

Recently, the reporter interviewed the representative personage of Shishi cloth trade association Hongming Xiang, who described the development process of the whole market and typical enterprises from different angles.

Guild: leading member enterprises to achieve new leaps

(Shishi cloth trade association president): in recent years, Guangdong, Jiangsu and Zhejiang and other domestic textile market has developed rapidly, and Shishi local market has encountered unprecedented competitive pressure.

Nevertheless, the Shishi cloth market has been in constant difficulty and progress under the joint efforts of the majority of market operators, with the support of the municipal Party committee, the municipal government and the relevant departments and departments.

At present, the Shishi cloth market has developed from nine trading centers in the six trading areas, such as the Yuanyang pond market, a few years ago. It has more than 6000 storefronts and more than 1000 company headquarters and more than 6000 storage points. Every year, more than 3000 new fabrics come into the market. The sales side has already covered the whole East China and all parts of the country, and many products have entered the international market.

The market size and sales volume rank second in the same market in the country, and become the largest textile market in East China, attracting more than 30 foreign countries and regions, merchants and domestic and foreign garment manufacturers to come to pick up goods.

In 2011, the total amount of tax paid in the market exceeded 100 million yuan, and the general taxpayer paid nearly 90 million yuan, which was 21 times higher than the implementation of support measures in 2004. The number of households in the market generally increased from 381 to 46 before the implementation of support measures in 2004.

After several years of development, the Shishi cloth market has formed a unique "R & D trade" and a cross regional business advantage based on the headquarters economy.

The market has already formed the headquarters of the company that radiates the whole country. The market operators have set up more than 5000 national sales windows in Jiangsu, Zhejiang, Guangdong, Beijing and all parts of the country, and more than 200 backbone suppliers have incorporated more than 200 large textile factories and more than 1000 production lines in the south of the Yangtze River in the way of charter, acquisition and merger.

The market provides strong support for the development and quality improvement of the stone lions and the surrounding garment industry, and drives the rise and development of the third industries around the market. The market operators have at least 5 billion yuan of money each year to roll in the garment industry.

At present, the Shishi cloth market has been awarded the title of "the most influential market in China's commodity trading market", "the top ten textile professional market in China's commodity trading market", "the outstanding contribution award of China's textile and garment market," "the national integrity management demonstration market", "China's textile and clothing professional market integrity experimental unit", "China textile fabric fashion trend publishing base", "China Leisure and popular fabric research and development center" and so on, and won the "China Textile and garment professional market outstanding contribution award".

　　幾年來，布料同業公會在發揮“橋梁”和“紐帶”作用、搭建企業服務平臺、營造行業發展環境等方面進行了一些探索和實踐：作為中國流行面料入圍評選協作單位，積極配合國家紡織研究中心開展石獅地區中國入圍流行面料的產品征集活動，參評企業逐年遞增;不斷提升石獅紡織企業的品牌影響力，每年都組織會員企業參加北京紡織展、上海國際面料展、廣交會、“4·18”海博會、臺灣紡織展以及韓國、意大利各類展會,進一步擴大了石獅布料產品的影響力和國內外市場占有率，目前市場已有10余家布業公會的布料產品直接出口到歐美20多個國家和地區;與此同時，公會還積極引導企業主動研發新產品，推動骨干布行與全國科研院校建立“產學研”聯合體;協作國家紡織開發中心開展石獅地區流行面料入圍參評組織工作，六年來共有211種面料入圍。

At the same time, leading member enterprises to create famous brands. At present, Wen Xing and Da publishing company has won the well-known trademarks in China. Tai Long, Dafa, Federation Sanhe, Dalong and other cloth associations have won the famous trademark of the province, and the Tai Lung cloth industry has gained the famous brand name in Fujian.

Federal Sanhe has won the China textile industry product development award.

We all feel that "business is difficult to do". Our guild, under the correct leadership of the municipal Party committee and municipal government, deepens services on the one hand, helps member enterprises to solve the financing problems and so on. In line with the government's full implementation of the tax collection in real terms, it also adheres to the development mode of R & D trade, guides and guides member enterprises to increase R & D and produce new competitive fabrics, and actively participates in the "two start ups" craze. At the same time, it organizes enterprises to continue to participate in large-scale exhibitions such as Shanghai fabric exhibition, to seize the fashion commanding heights, to open up domestic and foreign markets, and to promote the steady development of the whole market in the second quarter. According to the current business development trend, we are confident that we can achieve better operation and development results in the second half of the year. Speaking of how to face new challenges and competition, Hong Ming said that the pressure faced by the market is also very large this year, the export market is blocked, and domestic demand is insufficient.

Hong Ming confidently said: at present, we are actively participating in the construction and investment promotion of Shishi International Textile City, and will take this opportunity to form a new "big headquarters" advantage as soon as possible, and promote the Shishi cloth market to a new benefit and development platform, so as to play a greater role in the entire textile and garment industry chain.