The Present Situation Of Foreign Shoe Enterprises Is Not Optimistic, And The Overall Profit Of Enterprises Is Decreasing.

In the past two months, Ms. Zhuang, who is engaged in export trade, has been very busy.

When she returned from the Canton Fair in early May, she was relieved and received tens of thousands of short bills.

However, happiness does not belong to every exhibitor.

According to the statistics of the organizing committee, the total export volume of the 111 Canton Fair in the spring was 36 billion 30 million US dollars, down 4.8% from the previous one.

Price raising space

No cost gains

From the survey of the exhibitors in Quanzhou, the prices of export intentions of many exhibitors have increased by 5%-10%, but

It was significantly lower than last year.

Due to the superposition of unfavorable factors such as rising labor costs, high price of raw materials and expanding the floating range of RMB exchange rate, corporate profits are generally presented.

。

According to the director of a Quanzhou exhibiting enterprise, it is expected that this year's children will be

Profits will drop by about 15%.

Other exhibitors reflect that domestic production cost has increased by 15%, but the external price can only be raised by 5%, and the price increase is moderate.

The idea of fighting the African market

From the perspective of market performance, Quanzhou enterprises generally reflected that the volume of pactions was significantly reduced by the shrinking demand from developed markets in Europe and the United States.

It is gratifying to note that the number of buyers from Brazil, Russia, India, ASEAN, Africa and other regions has increased rapidly, making it a fresh force in the procurement at this Canton Fair, accounting for 40% of overseas buyers, effectively pulling the turnover and filling the gap in the market.

From the perspective of international trade environment, the "double anti" trade measures from abroad are also gradually increasing, and the frequency of publication is obviously accelerated. The profits of enterprises are constantly eroded by stringent import and export standards, which has a certain impact on export pactions.

From the perspective of the commodity situation, the turnover of electromechanical products, five minerals and chemical products and the traditional markets in Europe and the United States dropped sharply, and the turnover in the emerging markets increased significantly. The traditional export commodities such as textiles, clothing, shoes, bags and other traditional commodities were affected by factors such as shrinking international demand, increasing comprehensive costs and the rise of international trade protectionism.

In 6 months, short accounts for 86.3%.

Affected by the repeated European debt crisis and the high unemployment rate in the US, orders in traditional markets such as Europe and the United States are gradually shrinking.

Buyers look at the enquiry mentality obviously, because reluctant to squeeze inventory, the order is more prudent, more orders to split the practice, "short, small, scattered" orders increased, the relatively stable scale of the long single ratio is declining.

Buyers in the Middle East and North Africa are also more cautious when negotiating and placing orders due to factors such as turbulence in the region.

At the same time, as the central bank decided that the floating rate of the RMB exchange rate against the US dollar in the foreign exchange market expanded from 0.5% to 1%, which increased the risk of short-term pactions. Quanzhou exhibitors were more cautious in negotiating with the foreign trade, and accounted for 86.3% in the 6 months.

According to the exhibitors, the increase of raw materials, appreciation of RMB and increase of labor cost are the three main factors that affect export. The production of products with bargaining power has strong pricing power, so as to ultimately increase corporate profits and respond to changes in cost and exchange rate.

Spend your mind on product innovation.

At this Canton Fair, there are 1489 brand enterprises and 18.8% of the total number of brands.

The brand exhibition area clinch a turnover of 13 billion 300 million US dollars, an increase of 5.6%, and the average turnover of the brand enterprise is US $8 million 933 thousand, which is 5.7 times of that of the non brand enterprise.

It is understood that some of the exhibitors in Quanzhou relying on technology, brand, quality and service advantages are better. Some products with high added value and independent intellectual property rights and highly differentiated products are better exported.

At present, many exhibitors in Quanzhou have adopted new marketing strategies to develop new products and launch high value-added products to attract overseas buyers' eyeballs. Enterprises that did not own their own brands were also striving to get rid of the OEM products, increase the research and development of their own products, improve their product positioning, enhance their international competitiveness and strive for more customers.

To enhance R & D and design capabilities, enhance product value added, launch new products and new materials, and create independent brands, not only play a key role in improving the bargaining power of enterprises, but also, through product innovation, drive technological and technological innovation, enhance value-added products, pform business models, and gradually occupy the high-end market.