Fujian Government Encourages Shoe And Garment Enterprises To Innovate Marketing Mode

The provincial government has formally issued support recently. Technological transformation of enterprises Twelve measures to promote stable industrial growth are to strengthen technological transformation of enterprises in our province, speed up industrial transformation and upgrading, and promote steady and rapid development of industry. The provincial government is clear about encouraging light industry and textiles. Shoes and clothing Other brand enterprises Innovative marketing mode If the sale of famous online websites at home and abroad has exceeded 100 million yuan for the first time, a special subsidy of 1 million yuan can be given.

The main content of the 12 "steady growth" of the provincial government is:

Establish an assessment mechanism for technological transformation. Specifically, the annual performance appraisal for the technological transformation of the enterprises in each district and city is carried out, and the first three jobs are awarded 2 million yuan, 1 million 500 thousand yuan and 1 million yuan respectively.

We will accelerate the preliminary work of key technical transformation projects. The provincial "trillion" technical transformation project repository is set up, and 30 million yuan of special funds are allocated annually for the pre financing of major technological transformation projects.

We support the expansion of advanced production capacity. The implementation of the measures to promote the steady growth of the industry will be extended to the end of 2012. From June to December this year, the scope of the electricity reward will be extended to manufacturing enterprises that comply with the national industrial policy, the monthly electricity consumption not less than 2 million kilowatt hours and the monthly electricity consumption growth of not less than 5%. The monthly rewards of single enterprises should not exceed 1 million yuan.

Support the construction of industrial chain projects. We should make full use of the results of the industrial chain to carry out the technical transformation project of key industrial chains. We should give full play to the leading role of leading enterprises, promote the extension of key industries to the high-end value chain, fill the key and missing links of the industrial chain, and give special subsidies to the key technical transformation projects of large-scale development of the industrial chain and emerging industries, with a special subsidy of 5% of the investment in equipment and technology, and the maximum subsidy for individual projects will not exceed 5 million yuan.

Encourage enterprises to make technological transformation easily. We will promote the creation of new state-level and provincial industrialization demonstration bases, support the construction of productive service platforms such as logistics, R & D, information and markets in industrial parks, and grant a maximum subsidy of no more than 1 million 500 thousand yuan to the production service platform projects.

Enhance technological innovation capability of enterprises. The provincial development and Reform Commission shall arrange no less than 100 million yuan of special funds annually to support the industrialization of scientific and technological achievements, and the maximum subsidy for a single project shall not exceed 5 million yuan.

Promoting integration of informatization and industrialization. To promote the intellectualization of traditional industrial production equipment, automation of production process and the integration of management information system, special fund subsidy will be given to the "two integration" project of "10 billion" enterprises, and the maximum subsidy for a single project will not exceed 3 million yuan. Enterprises are encouraged to build design centers, and the designated national or provincial enterprise design centers give a special subsidy of 50-80 yuan.

We should strengthen the technological transformation of energy conservation and emission reduction. Take the lead in the cement industry trial ladder differential price, and gradually promote the promotion of industry benchmarking, energy saving and emission reduction. Support the ceramic industry to accelerate technological transformation, increase the added value of products, and achieve the replacement of natural gas. Enterprises should be encouraged to carry out technological transformation of energy saving and emission reduction, and enterprises with annual savings of 500 tons of standard coal will be rewarded by 200 yuan per ton.

Strengthening quality brand construction. It supports the merger and acquisition of foreign high-end brands by the enterprises, and grants special funds to the foreign companies according to the amount of mergers and acquisitions, with a maximum of not more than 10 million yuan. We should encourage light industry, textile shoes and clothing and other brand enterprises or industry joint agencies to innovate marketing mode, open up the domestic market, open professional stores for large and medium-sized cities, and promote 30 enterprises to enter, or for the first time to break through 100 million yuan in the sales outlets of well-known online websites at home and abroad, and give them a one-time 1 million yuan special subsidy.

Promoting merger and reorganization of enterprises. We should implement preferential policies to encourage the development of headquarters economy, strive to regress the headquarters of private enterprises, and guide subsidiaries of foreign enterprises to enter or establish subsidiaries of independent legal persons, so as to accelerate the formation of a large number of large enterprises with international competitiveness. {page_break}

Increase financial and financial support. Support project owners through corporate bonds, short-term financing bonds, medium-term notes, corporate listing, issuance rights issue, financial leasing and other means of financing. Attracting insurance funds, industrial investment funds and venture capital funds to participate in technological transformation of enterprises in the form of capital stock.

Implement preferential tax policies. The implementation of tax rebates for import equipment and exemption from import of major technical equipment and key parts, accelerated depreciation of fixed assets, purchase tax of fixed assets and other fixed assets such as enterprise's purchase or self-made machinery and equipment, and preferential policies such as preferential tax deduction for high and new technology enterprises and pre tax deduction of enterprises' research and development expenses, and so on, will implement various preferential tax policies for the development of small and micro enterprises.