Canton Fair Order: China'S Foreign Trade Barometer

"P", known as the "barometer" of China's foreign trade, is announces that the weather forecast is cloudy and cloudy, and China's foreign trade is unlikely to recover in the coming months.

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The first two phases of the 115th session of the Canton Fair have ended. The third phase of "p a" http://www.91se91.com/ "target=" _blank ">" /a "," a href= "http://www.91se91.com/" target= "," http://www.91se91.com/ "," shoes "and" cap "will start in May 1st.

The orders for different enterprises are different. The first phase of mechanical and electrical products, five minerals and chemical products has shown signs of good progress, but has not yet fully recovered; the second phase of toys and other labor-intensive light industrial products are affected by factors such as the continuous rise in labor costs and so on. The turnover is not very satisfactory.

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< p > "export situation is normal."

Wang Changyin, general manager of Guangdong Galanz microwave oven foreign trade company, said in an interview with "First Financial Daily" yesterday that the overall order was in a stable state at the current Canton Fair, and the order in Europe and the United States increased significantly, and the situation in emerging markets also improved.

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< p > Wang Changyin said, in fact, orders were enough in the first quarter, but due to shortage of labour and other factors, the export of microwave ovens has declined slightly. The enterprise is entering the adjustment period, increasing automation production and speeding up the logistics speed, and so on. Through the overall pformation and upgrading, the competitiveness will be increased. In addition, the depreciation of the RMB in recent years will help the export enterprises to enhance their comprehensive competitiveness, and enterprises will take the initiative to export. It is expected that exports will continue to rise in the coming months.

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< p > Chen Shaolin, director of overseas sales and marketing of GREE electric, told the newspaper that there were indeed many customers coming to the Canton Fair, but it is too early to judge the warmup. Depending on the final order, air conditioning products are greatly affected by weather changes.

Judging from the current situation, the performance of orders in different regions is different. For example, the Asia Pacific region has been affected by the exchange rate and other reasons. The Ukraine market is more obviously affected by the unstable political situation.

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Data released shortly before the P General Administration showed that in the first quarter of this year, the total value of China's imports and exports was 5 trillion and 900 billion yuan, which accounted for 8.8% of the total export of electromechanical products, which accounted for more than half of China's foreign trade exports.

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< p > China's mechanical and electrical products import and Export Chamber's investigation at this Canton Fair shows that export enterprises predict steady future for the future market, and over 60% enterprises are increasing in the number of hand orders. Most enterprises expect the export situation to steadily improve in the two quarter. From the paction, the brand exhibition area accounts for 50%, and the turnover of many companies such as the United States, CHIGO, Haier, Galanz, Hisense group, Hisense Kelon and Xinbao are all broken 400 million dollars.

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< p > Du Yuanyuan, chairman of Dongguan Lei Yang Electronic Technology Co., Ltd., told our reporter that many Chinese and Korean purchasers were considering pferring orders to China, because Chinese household appliances and consumer electronics products had been catching up with Japan and Korea in technological innovation.

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< p > however, the main commodity turnover of the first phase of the Canton Fair is higher than that of last autumn fair, but it still declined compared with last Spring Spring Festival. It shows that foreign trade is showing signs of improvement, but has not yet fully recovered.

The second phase of the Canton Fair is even less optimistic.

The two phase of the light industry Craft Museum reached 5 billion 700 million US dollars as of April 26th, down 4.76% from the previous one.

Enterprises reflect the prices of products are basically the same as in previous years, with small and medium-sized orders being the main ones, and the number of long lists in Europe and America has increased.

At the same time, buyers mostly focus on old customers. Most new customers are on the sidelines and will not place orders easily at the Canton Fair.

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< p > the two phase of the Canton Fair is mainly based on traditional industries, with a thin profit margin. The impact of the 10% to 20% gap in employment and the high cost of employment are even greater.

Optima foreign trade related personnel told our reporter that the export orders in Europe and America increased slightly. It is not obvious. Although the US economy has recovered, the real estate has not been up, so the demand for furniture and other products has changed little. The enterprise is mainly customized furniture export orders, so the overall growth has maintained a certain growth, while other furniture enterprises around the world generally reflect that export orders are not ideal.

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Liu Ziqin, Department Manager of the toy department of Zhong Ding Cmi Holdings Ltd, told the first Financial Daily yesterday that the export orders did not change much at this Canton Fair. At present, toy export is difficult to do and can be done. Under the increasing cost situation, it is more necessary to gain competitiveness through pformation and upgrading. If there is no innovative product, profits will only become lower and lower. P

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During the inspection of the Guangzhou Fair, Zijin Mountain, deputy director of the international trade negotiations of the Ministry of Commerce (P), encouraged enterprises to focus on improving technology, brand, quality and services, and foster new competitive advantages in foreign trade.

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< p > as of April 26th, the number of overseas purchasers from Canton Fair was 157374, and the whole Canton Fair will close in May 5th.

According to the expectations of the Canton Fair, the number of overseas purchasers in the Canton Fair is expected to reach 200 thousand. The turnover is likely to be the same as the previous one. China's foreign trade this year will be able to grow by 7.5%.

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