Large Marketing Activities Are Excellent Sales Methods.

October 20th, major themes

At present, more and more enterprises hope to achieve rapid sales performance and breakout of operation and development through large-scale theme marketing activities.

To this end, Shen Haizhong, a sales expert at terminal, will help companies successfully organize various large-scale thematic marketing activities through professional articles, so that the sales of enterprises can be more and more excellent and hot.

This article focuses on the core content of successful operation of large-scale theme marketing activities: real demand.

Satisfying consumers' real consumption needs is one of the most important prerequisite conditions for successful operation of large-scale theme marketing activities.

Why do we say so? Because consumers have a standard of judging and choosing products when shopping. This "standard" is the real consumer demand psychology of the vast majority of consumers. The quality of products is good, the brand awareness is high, the price of products is very favorable, and so on, often is their psychological tendency in shopping.

Obviously, only the products, brands and services of the company satisfy the real consumer demand of consumers, consumers will be willing to buy the products of enterprises, or even repeat purchases. If the products and services of the enterprises can not meet the real needs of consumers, then consumers will feel that this product is not suitable for themselves, not the products they need, so they give up the purchase of their products.

The reason is so simple.

Obviously, in order to achieve the hot sales performance, the vast number of enterprises and distributors must scientifically meet the real consumption needs of the vast number of consumers.

So what is the real consumption demand of the vast majority of consumers in the country? This is the problem that the vast number of enterprises and distributors must first eliminate.

To this end, Shen Haizhong, a sales expert at the terminal, solves this puzzle for the vast number of enterprises and distributors through this article.

For the real consumption demand of consumers, Shen Haizhong, a hot end sales expert, has successfully gained practical experience in the first ten years of the domestic market and guided enterprises in the Russian market.

First, consumers prefer products with high brand awareness.

This is very easy to understand, because globrand.com for consumers at home and abroad believe that products with high brand awareness will be more reassuring in product quality, and buying products with high brand awareness will also make them face.

Therefore, when consumers choose products, they will "calculate" the brand names.

After the general comparison, especially those with the same price or quality, the products with high brand awareness are more likely to be selected.

Second, consumers prefer products that are relatively inexpensive.

That is to say, when consumers choose products, they will repeatedly compare the products, such as comparing brand awareness, product quality, product style, etc. when its brand awareness and product quality are almost the same, often cheaper and more favorable products will become more consumers' choice.

This is a very good point to see why the US WAL-MART brand can occupy the top of the top 500 enterprises in the world for several years, which is actually the reason of "low price".

Third, consumers prefer products with a large quantity.

That is to say, when brand awareness, product quality and price are all equal, many consumers will start to care about the number of products.

For example, washing powder, on the basis of the same efficacy and price, often has 200 or 300 grams of weight or complimentary product, and consumers will choose this product without hesitation.

Other products, such as shampoo, shower bullets, milk powder, cooking oil, and many other products, including the thickness of door products, the capacity of water heaters, and so on, will be the priority of the consumers if the number of these products is even more prominent under the premise that the brand and quality are equal and the price is equal.

Fourth, consumers like durable products.

Because the market is flooded with a variety of poor products, so, many consumers (more Shen Haizhong's marketing articles, please search for "Shen Haizhong Sina blog" click the relevant column reading) will carefully examine the quality of its products, and from many ways to understand the quality of the related products, the use of time and other problems.

Therefore, word of mouth good products, quality products, durable products, and become the most consumers in the purchase of products, one of the key aspects of measurement.

In addition to the above four aspects, there are other factors in the real consumption demand of consumers when buying products, such as product warranty period, sales service quality and so on.

However, the most important factor that affects the vast majority of consumers to choose products is the real shopping demand of the global consumers, which is discovered and invented by Shen Haizhong, the teacher who sells and sells the product at the end of the world.

How can we understand this sentence? That is, consumers will have a steelyard in mind according to their living standard and consumption level, and have a series of brand names that are recognized and want to possess. The high-grade brand products that they want to possess are often unable to consume normally, but they are very recognized and aspire to these brands. So they hope to spend their ideal global brand network, which is suitable for their consumption level, to buy products that are more than the well-known brands of this consumer price.

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Take our own shopping as an example: if we go to the mall to see a dress, and the brand of the dress is just like what you like, the style and quality of the product are very good, but our consumption level is only 1000 yuan, and the price of this dress is 2180 yuan, which obviously exceeds our actual purchase level.

In fact, at this time, all consumers' psychology is like this: I hope this dress is 800 to 1200 yuan, even if the discount is 1500 yuan, many consumers will clenched their teeth to buy her, because these consumers really love this product and love this brand.

This is the real consumer psychology of the vast majority of consumers, that is, the vast majority of consumers want to buy their own brand of products that are recognized or even sought after, and then the price is favorable, and they can afford it.

It is not hard to see that all consumers want to spend the least money to buy the best and most famous brand products they have in mind.

Obviously, from the above, we can see that it is not that low prices will get the favor of consumers, and more importantly, the quality of products and brand awareness are high. This is the premise that consumers are willing to buy.

Therefore, the vast number of enterprises and distributors to successfully operate large-scale theme marketing activities to achieve a hot sales performance, we must grasp the real consumer demand of consumers.

Moreover, on the basis of capturing this real demand, the vast number of enterprises and dealers must learn to satisfy the vast consumer's real consumption demand without affecting the brand image and damaging the profits of the manufacturers.

Only in this way, the sales ability of the vast number of enterprises and dealers will be smooth and unparalleled, so as to truly realize the "balance between supply and demand" of the three party manufacturers, and finally achieve a hot and lasting gratifying achievement through the "platform" of large-scale theme marketing activities.