Fashion Is Also Heavy: Down Clothing Becomes "Heavy" &Nbsp; Customers Demand High Cashmere.

There is no evidence that there will be "extremely cold" in the Internet this year, but yesterday's sudden chill really made people shiver, and the sales of winter clothing increased dramatically. This year Down Jackets Not only ahead of schedule, but also much worse than before.

Market discovery

Ten days after listing, the down jacket becomes heavier.

This year will be the coldest winter? By the European expert's "Millennium cold", although this statement has been rumor by domestic experts, will it be "extremely cold" has become the focus of discussion of netizens.

In this regard, businesses are not afraid to neglect. It is understood that some shopping malls down jacket has been fully installed last week, which is nearly 10 days earlier than in previous years, and in order to cope with extreme weather, product purchase quantity and warmth coefficient has increased.

In many places, such as Lan Di, Ou Shi Li, etc. Lane Bryant The sales volume of the down jacket has increased from nearly 4%-5% in the past year to nearly 20% this year.

"This year's clothes also pay more attention to warmth." Salesmen in winter sales at Blue Island Shopping Mall say that this year's middle and long term down jacket can reach 140 grams, and most of them are around 110 grams in previous years.

In addition, for example, many brands like "lattice corridor" and so on, only cotton clothing last year. This year, to cope with extreme weather, it also added down products.

Factory statement

Orders increase customer requirements High cashmere content

This morning, at a garment factory specializing in down garment processing at ten mile fort, due to the sudden cooling of the weather and the extremely cold winter this year, the orders received in the near future are much higher than in previous years.

Mr. Zhang said that there were a large number of orders every day for two days, and now there are no small orders.

As for the down jacket, Mr. Zhang also agreed. He said that the down weight of the down jacket was 50% to 60% in the past, and that it could be enough for the winter. This year, customers generally asked for more than 80% cashmere, about 140 to 160 grams.

Mr. Zhang also said that because of the rising cost of raw materials and other materials, and this year's down jacket is generally thicker, the cost has greatly increased. Now the cost of a down garment has risen to 300 yuan.

Look at what the fashion is: after several warm winter days, people seem to be used to the short winter down jacket. But this year, the down jacket has been greatly increased in style. It has increased from 3 to 4 in previous years to about 8 this year.

ONLY and VEROMODA prefer the brand of short fashion down clothing, and this year's down garments tend to be longer. The styles are mostly waist to knee.

Bright colors such as red and pink are also applied to down garments, and brands are more attentive in detail design. The leather buttons and removable rabbit hair collar have made a single down jacket more angry.

Exploring prices: in terms of price, young people like ONLY, ESPRIT, VEROMODA and other brands, this year's down jacket is generally around 1000 yuan, and some expensive as high as 1699 yuan. "Jiangnan Buyi" new down jacket is priced at 1050 yuan.