Parity "Brand" Is Becoming More And More Popular.
Guide: expensive designer products seem to be out of date. Now more and more designers are joining in.
Cheap name
Ranks.
(Karl Lagerfeld)
Karl Lagerfeld is the latest designer to join the campaign. In his latest assembly series, he will adopt a parity pricing route and start selling online.
Karl Lagerfeld has been working with the H&M brand in a design series since 2004, and has always believed that this brand name will be later.
Trend trend
。
A lot of fashion people also believe that designer brand has become less and less optimistic in this low economic market, and designers should start looking for it.
Of new style
Of
Management
Way.
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(Jil Sander and Uniqlo brand launched +J Series)
Many designers have joined the ranks. Stella McCartney and PPR's La Redoute brand cooperate to launch parity children's clothing. Lanvin has become the designer of the new season H&M, and Jil Sander and Uniqlo brand have launched the clothing of the +J series.
Consumers are also beginning to accept this form of parity, and can spend a small amount of money to buy designer's brand. Why not?
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