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The Development Of Chinese Household Clothes

2010/10/21 16:28:00 36

Development Of Chinese Household Clothes

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The rise and development of China is much later than that of western countries. It can be said that China's home furnishing industry, as a western "imported product", entered China in the 80s of last century.

In the 90s of last century, the combination of pajamas and sportswear and leisure clothing gradually evolved and developed modern fashion home clothes.

At the same time, along with the improvement of people's living standard and consumption ability, after the 90s of last century, the huge market energy of household clothes gradually emerged, so far it has become one of the fastest growing categories of clothing industry.

In the 80s of last century, professional household clothes production began to appear in China.

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For example, the Connie home clothes brand company established in Guangdong in 1983 and the autumn deer household clothing brand established in Guangdong in 1989 have opened the door to the domestic clothing market for the first time.

Subsequently, there are more and more brands of household clothes counters in the market, and their clothing gradually penetrated into the families of urban and rural residents with the improvement of people's consumption level and the change of ideas.

In China, after more than 10 years of development, household clothing industry has gradually formed industrial clusters. Guangdong, Zhejiang, Shandong and other provinces have relatively concentrated home clothes production base.

Among them, the most complete industrial chain and the largest industrial scale are Shantou City, Guangdong province.

In 2004, Shantou Xia Shan town was awarded the title of "famous town of Chinese household clothes".

China's home furnishing products are not only sold throughout the country, but also exported to more than 30 countries and regions, such as North America, Europe, Middle East and Southeast Asia.

According to incomplete statistics, the number of professional and part-time production home furnishing enterprises exceeds 1000, and has formed a preliminary "industrial cluster".

At present, the annual sales growth of Chinese household clothes exceeds 30%, becoming the fastest growing variety in the clothing industry. More and more famous brands at home and abroad, such as Goldlion, Pierre Cardan, Heng Yuan Xiang, and so on, have seen their broad prospects for development into the industry.

With the development of China's home furnishing industry, its accessories, such as weaving, printing, dyeing and finishing, lace and so on, have developed vigorously. The division of labor in the market is fine and the degree of specialization is high. It provides an extremely important guarantee for the development of home furnishing enterprises.

At the same time, the research and development, information, planning, advertising, exhibition, logistics and other industrial services related to the home furnishing industry are also very perfect, effectively supporting the healthy development of the whole home furnishing industry system.

In 2006, the China Textile Business Association's home furnishing dress Specialized Committee was established in Shantou, Guangdong. It is a non-profit cross regional, cross departmental and non economic type national industry organization, which is composed of enterprises, institutions, social organizations and individuals who are engaged in the production, operation, circulation, technology and education of home furnishing all over the country.

This also means that China's household clothing category has been increasingly valued by the government and enterprises, and has played a great role in promoting the development of home furnishing industry.

Up to now, brands such as Conair, autumn deer, Kunis and duo cocoa have been well known, and the price of their products ranges from tens to hundreds of dollars.

First tier home furnishing brands include Conia, duo cocoa and autumn deer. The second tier home dress brands include the new family, Xue Xianli and Fu Ni Lai.

The subdivision system of household clothes has also been gradually improved. For example, Connie household clothing products are divided into "living room clothes", "community clothes", "light sports clothes" and "Yoga costumes" for different groups of people.