Fast Fashion Will End In Low Carbon Fashion.

Fashion and environmental protection are naturally contradictory.

The change of lifestyle has far-reaching influence on the clothing industry, but in many people's subjective sense, it is still considered that "fashion and environmental protection are naturally contradictory."

Facing and thinking about the relationship between clothing and nature is one of the problems that Chinese garment industry must first consider and solve in the process of sustainable development.

Yan Jun, director of fashion luxury management project at Peking University, has an interactive discussion with students from Beijing fashion luxury management class.

It is discovered that "nature, society, human beings and clothing" have been mutually influenced by conflict, compromise, destruction and construction.

Face up and ponder the relationship between man, clothing and nature

"I launched a small discussion on" man, clothing, nature ". Some netizens commented that "human clothing natural sorting itself is full of people's solidified thinking. In fact, it is people who dress because of nature. Therefore, we should first consider nature as the future direction of dress." I agree with this. If the "man" discussed here is regarded as an individual or a group rather than a whole human being, and then slightly refined and expanded, I think the rational sorting should be "nature, society, man and clothing", and these four have formed the mutual influence relationship between conflict and compromise, destruction and construction. For man, clothing and nature, nature alone is the most unlikely to achieve long-term compromise with people or clothes. "Man can conquer nature" is just an inspirational slogan. Setting the priority of nature is the top priority of fashion and human sustainable development. In depth study of the relationship between clothing and nature, through scientific and technological innovation to produce materials, designs, products and business models that can not only adapt to and protect nature, but also meet the needs of Humanities and social needs, is the primary task and an inescapable responsibility of clothing people.

Find two: low carbon fashion, but is to restore people's basic feelings and needs for clothing.

Low carbon fashion not only brings environmental awareness to fashion, but also makes fashion more popular and understated.

According to Yan's theory, to explain what topics or contents are contained, Yan Chun believes that "textile and clothing industry should focus on the relationship between natural, social, human and clothing elements, including sustainable fashion controversy, practice and feasibility, technology driven environmental fashion system, sustainable and environment-friendly fashion prediction, fast fashion VS fashion cycle delaying, fashion environmental standards and monitoring, regeneration and environmental protection fabrics, application of organic textiles and organic textile technology, clothing re-use and redesign, environmental protection and fashion products development and distribution, social and environmental friendly fashion marketing, environmental consumer behavior analysis, modern fashion industry ethics and social and environmental responsibility of the global fashion industry. When it comes to low carbon environmental protection in the textile and garment industry, if it is concrete, From the research of clothing specialty abroad, there are many related topics, but from the current status quo of our country, it is basically not very involved, or most of them are still in the research stage, and have not played a real role in the transformation and development of the industry.

"Many designers abroad are racking their brains to create, not only the so-called creativity and style, but how to change the raw materials to follow the" low carbon fashion "principle, not only to spread the awareness of environmental protection to fashion, but also to make fashion more popular and low-key. In contrast, Yan Jun believes that there is still a big gap between us and international brands in understanding design creativity.

In the interview, he also gave some obvious examples. For example, GUESS introduced the environmentally friendly men's and women's jeans made of organic cotton. In marketing, it emphasized that this jeans, besides organic cotton production, also used a very small amount of chemical substances and simple washing methods in the washing process of each pair of trousers. Even the trademarks were printed with 100% RE paper and soybean made ink, which completely comply with the principle of environmental protection. H&M's organic cotton clothing covers all kinds of underwear and coat, and specially hangs the trademark of "organic cotton" to show the difference.

But how many brands of clothing companies in China begin to care about whether their suppliers have the qualification of organic textile certification when choosing fabrics? What textile enterprises are developing and obtaining international OE certification? Do we need to make accurate analysis and judgement on environmental consumer behavior, and suggest that our designers consider clothing re-use and redesign. When we are learning to develop and distribute environmentally friendly fashion products, should we pay more attention to the marketing of products when they are socialized and environmentally friendly?