Buyer And Buyer Business Mode Needs Serious Understanding

Wang Shiru's work notes --

　　 With the promotion of buyers in many areas of China Buyer With the development of enterprise operation mode, many domestic shoemaking and garment enterprises have realized the importance of the operation mode of buyers and buyers to the development of shoes and clothing enterprises. However, there are many domestic shoe and clothing enterprises for buyers and buyers. Operation mode The knowledge is not clear enough. The following problems often arise.

1, many shoe and clothing enterprises in China have introduced the so-called "buyers" personnel into the enterprises in the first two years for the development of products. However, this kind of buyer is still the product designer's role in the real function implementation, and has not played the role of the buyer. They are mainly in the process of product development and design, and do not play the role of their buyers in brand operation, outsourcing cooperation, enterprise information network construction and maintenance. This is the reason why enterprises do not know the buyers clearly. This phenomenon is particularly serious in Wenzhou. As a matter of fact, enterprises are better than those who do not buy buyers, and they also spend more on their own expenses. It is all right to strengthen the construction of the designer team, not to set up buyers. Because buyers only play the role of designers in enterprises. Simple imitation and collection of style information, this is the basic work of the general designer.

Enterprises in Wenzhou may think that this is a good job for buyers, which is useful for product development of enterprises. I asked a lot of Wenzhou entrepreneurs' buyers what they wanted to do in their imagination, and they almost answered the same question: product development style collection and imitation! But entrepreneurs in Shenzhen replied differently when I asked them. They do not recognize the function of the buyer from the course, and they are used to recruit and train their own business buyers. So that buyers in the enterprise to play more work functions, but also to turn their enterprises into a healthy early buyer business mode to lay a good staff base.

From the perspective of the structure of course participants, Wenzhou is the first Chinese buyer to enter the world. Inland cities It has opened three buyers and buyers business models in Wenzhou. It can be said that basically, enterprises in Wenzhou have fully realized the true meaning of the operation mode of buyers and buyers. Before that, Wenzhou's enterprises were almost the same as Guangdong's enterprises in recognizing the concept of buyers. But the use has not been improved. It also hinders the normal transformation of shoes and clothing enterprises in Wenzhou. Especially for those who want to make shoes and shoes in the later stage, because they all rely on their own experience to operate, that later period has great influence on their own market. It may lead to unclear definition of product development style. It will completely lose the consumers in their original market.

2, some enterprises now think. As long as we have introduced a buyer in the enterprise, that is, a buyer enterprise, we can be able to do a comprehensive buying enterprise operation. In the curriculum of Wenzhou, some entrepreneurs believe that the buyers are not running on their own. There is nothing worth buying. Such understanding exists in some leisure brands and underwear brands. And some men's clothing enterprises believe that enterprises have been doing OEM, brand parts in the domestic business for a long time, men's clothing changes and the trend of popularity is simple. The understanding of buyer and buyer enterprise operation mode is that they can imitate money, develop products, and get customers to order goods in the next quarter, that is successful. To deepen the understanding of brand management, every entrepreneur has his own theory of knowledge and operation. There is not enough knowledge or understanding about the operation mode of buyers and buyers.

This understanding is very wrong. The operation mode of buyer and buyer enterprise has been studied from my point of view. Now, in the promotion of many countries in Europe and America, the major brands are using this mode to fight back to life. It is the good operation of this mode, which is of practical use for the manufacture of shoes and clothing and the development of brand enterprises. We can get the professional recognition of the world's major brands. Therefore, domestic shoes and clothing manufacturers and brand development enterprises should seriously study, so that we can understand the true meaning of the operation mode of buyers and buyers, and will not let their enterprises and brands be eliminated from other brands in the era of buyers' mode. Only then can stand firm own step. At present, we have carried out a restructuring project with a large casual wear enterprise in China, involving a contract value of ten million. I believe that this enterprise will be completely out of the market in a year. In the overall operation of the enterprise, the market will eventually surpass some major domestic leisure brands with product development and market terminals.

In terms of underwear brand, we have also begun to build China's first buyer enterprise operation mode. The international mentality of buyer and I is to choose men's clothing, casual wear, underwear, children's wear, women's wear, sports, shoe making and other brand enterprises in the country at first. This will play an exemplary role in the overall promotion of buyer and buyer business in the late stage. It will also inject corresponding resources in the international market to provide comprehensive support. In order to achieve the absolute success of the first batch of domestic buyer enterprise operation mode, and bring the first batch of reformed buyer enterprise operation mode enterprises into the international market, carry out the track of China's own brand.

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Therefore, I personally hope that the domestic shoe and clothing enterprises and brands should have a deep understanding of the operation mode of buyers and buyers, and seriously study the key points of operation. It is impossible for entrepreneurs to rely on their practical work experience to achieve normative application. He is a systematic mode, which can avoid the risk of operation in the course of development of his own enterprises and brands. Buyer international and myself, in the seven years of promotion, have realized the inherent mode of enterprise operation. This is not a simple understanding of the substantive connotation of the operation of some organizations or individuals.

3, the difficulty of learning professional knowledge exists in some entrepreneurs. At present, in Shenzhen, Wenzhou, Shanghai, Zhengzhou, Guangzhou, Ningbo and other places, we have conducted seminars on the operation mode of buyers and buyers. The purpose is to promote better in the future, and also to enable entrepreneurs of domestic shoes and clothing to recognize that buyers and buyers are the main mode of shoes and clothing enterprises and brand operation in the future. From the end of 2004, I started the first article in the China Youth Daily, and started the hot business mode of buyer and buyer business in China. Most shoe and clothing enterprises can realize that this model is good, but in the course, they seem to have negative phenomena in learning professional knowledge.

After the first class in Wenzhou, some entrepreneurs said that the content of the course was good, but could they be changed into some conventional lecturers in China. I think this proposal is not worth learning. The operation mode of buyer and buyer enterprise is a highly professional mode of operation, and the development of enterprise and brand is also highly professional. If I regard the main idea of the mode as a general theory or in order to win some people's smile or simple recognition, then I lose professionalism. For many years in Europe and America, my personal professionalism has been affirmed. I will not promote teaching in advance at home and make a general adaptation to its professionalism.

Buyer and buyer enterprise operation mode, I still think she is only a small number of competent entrepreneurs and competent brand organizations. Because their professionalism is in operation rather than in a simple way of teaching. According to the buyer's international and my own understanding of the domestic consulting service market, at present, there are quite a lot of domestic companies and lecturers about shoe and clothing consulting services, which can be said to have reached the level of flooding. From the collected curriculum, every lecturer and company will train the entrepreneurs as low energy children to train or brainwash, so the training content is very shallow. There is no professionalism at all. Their courses are very active. Lecturers can also mobilize the atmosphere in the classroom. However, the students did not leave much thought in their laughter. The buyer and buyer enterprise operation mode belongs to scholar entrepreneurs and employees. We should train trainees as scholars rather than low-energy entrepreneurs. Low energy entrepreneurs can not succeed in the internationalization of brands under the buying enterprise operation mode. For those who want low energy shoes and clothing business owners, buyers international and myself do not want them to come to class for training.

Because such people and enterprises can not get practical understanding after training. Instead, I wasted my learning expenses. In the future, the buyer international and myself will adhere to the professional and academic teaching, and here is a note. For those shoes and clothing entrepreneurs who are not serious and thinking, please do not step into our training class. We are definitely not training you. You should go to the domestic consulting companies or regular lecturers to brainwash. We do not value low-energy customers. This is also my habit in Europe and the United States for many years. Domestic shoe and clothing enterprisers have high learning ability, but there are also some of them are not high. Therefore, we need to take this opportunity seriously and learn conscientiously so as to improve our professional operation ability of enterprises and brands. If you want to achieve the professionalism and knowledge of your own personal operation and do not want to be an entrepreneur of low energy shoes and clothing, then you will enter the international professional course of our buyer. We welcome.

4, in the enterprise operation mode, the shoes and clothing enterprisers are blindly optimistic about the development of enterprises and brands. At one meeting, an entrepreneur said, "we have our own model". I personally agree with this statement, but I am a bit disturbed by the arrogance of his speech. Take personally, I operate several brands, annual sales in Europe and the United States have reached more than $1 billion, and we are also buying and buying business models. However, I am still in the process of continuous learning, not only to absorb more professionalism to supplement my own research buyer and buyer enterprise operation mode, but also to enable their enterprises to better develop. We are all doing business, we are in recognition of their own mode, at the same time, we must continue to learn more professionalism to enrich, so that we can get their own development. European and American shoes and clothing brands can only be widely recognized worldwide. I believe that in addition to culture, entrepreneurs are learning and recognizing new knowledge. I remember that in the 99 years when the buyer and buyer enterprise operation mode just came out, the American shoes and clothing brand entrepreneurs immediately recognized and studied. It is difficult to popularize in Europe and America. Although sometimes there are different opinions, they communicate with each other on the basis of mutual recognition so as to achieve better operation. Personally, I am very grateful to those entrepreneurs in Europe and the United States who are not so perfect without their participation. Therefore, we hope that the domestic shoe and clothing enterprisers can take advantage of others and make up for their shortcomings in order to make their enterprises and brands develop faster in their continuous learning.

5. In the promotion of Taiwan and Hongkong, entrepreneurs in these areas have strong cognitive and international capabilities, and the key points of learning are well understood. I also sincerely hope that domestic footwear manufacturers can clearly understand this. To improve their international learning ability, buyers and buyers business mode is an international professional knowledge and skills, so it is necessary for entrepreneurs with international vision to learn.

The above five points are the problems we encountered in the promotion in China, and we hope that the publication of this article will help the entrepreneurs of shoes and clothing enterprises to re understand the operation mode of enterprises, brands, individual learning buyers and buyers. So as to promote the overall operation level of domestic shoes and clothing enterprises.

Wang Shiru's work notes: book two, 00, six August 13th, Taiwan