How Shoe Stores To "Win The Battle" (Four)

A good store atmosphere attracts customers, and the next is how to use the store's settings to attract customers to browse and purchase merchandise.

Main path setup: how will customers enter the store? Will customers go to the innermost part of the store? This will be your route setting.

In order to let customers browse the entire merchandise in the store, the route must be able to let customers turn around every corner of the shop, and it is cyclical.

Because only customers are allowed to turn around the entire store, the attractiveness displayed by merchandise displays is meaningful to customers.

Main path settings

Sub channel setting: besides the main path, the setting of the secondary path is also critical.

In the design of the store sub channel, we should extend the passenger flow line as much as possible and increase the stay time of customers in the store.

The width of the passageway must be suitable for customers to choose goods and the safe distance between people when they pass. The width of the main passageway is above 1.5 meters to 2 meters, the secondary path is 1 meters to 1.5 meters, and the auxiliary channel is more than 0.9 meters.

Below this distance gives people a feeling of cramping, which affects customers' shopping.

In short, whether it is a main access or a secondary access, its setup must be simple, bright and commodious.

The setting of the cash register: the checkout which seems to be only for customers' checkout is very knowledgeable.

The location and quantity of the cashier should be determined according to the method of setting up the channel, the passenger flow, the purchase amount of the single customer, and the sales method.

Generally speaking, after the customer enters the store from the gate, the design of the channel will force the whole store to turn around, and the design of the access will achieve the purpose of the store, and also make the customers enjoy the shopping. Setting the cash register in this "enjoyable" position is the best position.

That is to say, according to the setting of main channel, the display of attractive merchandise will set the cash register on the extension line of passenger flow, which is a suitable location.

Of course, this is only the principle of setting up the cash register, and its specific implementation depends on the specific circumstances of each store.