Occupation Clothing Industry: Homogenization Is Becoming More And More Serious &Nbsp; Ignore Brand Building.

　　 In the past thirty years of reform and opening up, China's economic development has been surging and surging. Its international position has been rising and its influence is becoming stronger and stronger. What is China's impression of the world, the world and China in the thirty years that have taken off?

　　 Stand on world economy The Wall Street of the center, the same clothes and leather shoes, with a confident and enthusiastic smile, China in twenty-first Century has been integrated into the world. In the process of leaving the world with China, it has to mention the Chinese people who have been hiding behind many famous enterprises. Occupation apparel industry 。

Since the late 70s of last century, with the continuous development of China's social economy and the increasingly close integration with the international market, professional wear is not only the soft name brand of enterprises, but also gradually become a necessary commodity for the workplace to work. Business image Has been deeply rooted in the hearts of the people.

Although the history of "professional wear" can be traced back to the Xia, Shang and Zhou dynasties, the real form of the concept and the rise of the industry were in the hotels and hotels of a few developed cities after the reform and opening up. With the increase of business activities, by the end of 90s, the concept of eventual occupation replaced the traditional concept of "labor insurance" and "work clothes", which became the magic weapon necessary to enhance the image of various international and domestic commercial activities.

Today, China is not only the largest clothing consumer in the world, but also the largest clothing producer in the world. But it is regrettable that in the world clothing, Armani, Zegna, Versace, Louis Weedon and other popular brands do not originate from China. How to create clothing with high brand value added? How to build a world-class clothing brand? The comprehensive national strength has ranked second in the world, what is the world's impression of China? Chinese garment enterprises, especially the Chinese professional wear industry closely related to business activities, have a long way to go.

China has no lack of creativity, nor lack of imitation power. When productivity, product technology, and labor cost have been recognized by the world, Chinese professional wear enterprises are also facing the increasingly serious homogenization of products, lack of innovation, and the worsening market competition environment.

We may often encounter such a situation: from a bank to a certain security company, and then to an insurance company, but found that whether it is a bank staff or a securities company, or an insurance company, they are wearing the same work clothes. No matter from style design or fabric, there is almost no obvious difference, or even the naked eye can not distinguish it from the naked eye. This is one of the unfavorable factors in the development of the domestic professional wear industry.

Due to the steady development of China's economy, the market of professional wear is growing rapidly. Many enterprises are concentrating most of their efforts on developing the market and developing their business. With the help of the good atmosphere of China's economic development, they are constantly expanding, but they often neglect the shaping of their brand's core competitiveness. This is another unfavorable factor for the domestic professional wear industry.

Of course, there are many really excellent enterprises in the domestic professional wear enterprises. For example, the "BONO" of "good bird" put forward the "fashion customization" while concentrating on quality. The leading YOUNGOR (600177, stock bar) takes a diversified line, pays attention to quality while continuously developing new technologies, and is in line with international standards. From some angles, these enterprises all have certain international competitiveness and belong to the vanguard of the domestic professional wear industry.

China is not lacking in wisdom. The brand of the world comes from the idea of innovation. The world's China, to be fashionable, professional, more need is a breakthrough! The above two "George White" advertising screen, in the concept of a breakthrough. Let's not talk about whether this kind of "uniform temptation" affects the traditional image of professional clothes. The concept of fashion can be mentioned. It is difficult to create differences with fashion and create personalization with fashion. But they boldly put forward that the concept of "fashion creation difference" is bound to have a significant impact on the current domestic garment industry.

We hope that in the near future, all walks of life in China will be able to wear the "fashion difference" professional uniform and have a unique personality to travel around the world and show the image of China.

　　 Lao Tzu said: "dare to make the world first, open up a new world." The impression of China should be so. Heartfelt wishes: China can "take the lead in the world". China's professional clothing industry can help Chinese enterprises to whistle the world's forests.