Innovative Design Promotes Market Recovery

　　 Paris As a global fashion center, its information dissemination is authoritative and forward-looking, so that many fashion people are in hot pursuit. In mid September, the twenty-seventh Paris international fabric exhibition (Texworld), which was held for 4 days, was successfully held at the Frankfurt Exhibition Center in Paris. This exhibition attracted the participation of 27 countries, including 735 fabric producers and 150 garment manufacturers. In the 263 thousand square meters of the exhibition hall, or rough, or cotton soft touch fabric with its colourful color, it brings an unprecedented visual feast to the visitors.

Michael, President of Frankfurt exhibition company, France, said: "Texworld is committed to building a platform for communication and cooperation among global textile producers. The number of exhibitors and originality of the exhibition not only meet the needs of the exhibitors, but also make efforts to promote the innovation of the industry", "Scherpe". At this exhibition, the fabric products with advanced textile technology and innovative design have attracted the attention of the audience. The appearance of the more than 100 Chinese textile and garment enterprises has also become a highlight of this exhibition.

　　 Post Crisis Era Enthusiasm for exhibitors

Although the current global economic situation is still fragile, most enterprises' enthusiasm for exhibitors has been rising. In addition to using trade fairs to maintain good trade relations with old customers, they are also eager to develop new customers and capture new market trends. "In fact, it's time to put aside the complicated economic situation." Exhibitors agreed that adequate confidence is more effective than relying on consumption to revive the market.

In the International Pavilion, exhibitors from various countries are gathered in the form of national exhibition groups to become a major attraction of this exhibition. The Hongkong Trade Development Council, which has attended the Texworld Exhibition for 4 consecutive years, has joined 15 professional clothing manufacturers to show the elegant demeanor of Hongkong enterprises, including J s Familia, Carry Success limited, and Hong Kong Industrial Co., Ltd. China Textile and clothing trade exhibition (Paris) (CTAF) has organized more than 100 textile and garment enterprises from Beijing, Jiangsu, Guangdong, Hunan, Shanghai, Zhejiang and other places. Its exhibition of high-end fabrics, exquisite embroidery craft silk products and knitted apparel products fully meet the needs of the local market in Europe. In terms of the number of exhibitors, Chinese enterprises have doubled since last year, all of which show closer exchanges and cooperation between China and the European market in the textile field. Zhang Tao, director of the six exhibition of the textile industry branch of China Council for the promotion of international trade, said: "we hope that the exhibition will maintain a good momentum of development to meet the needs of customers and enterprises."

In the central area of the National Pavilion, China's popular fabric innovation hall has set up 17 enterprises, showing its high-end fabric products (cotton, wool, ramie, linen, knitted fabrics, etc.) to the industry, conveying their eagerness to push China's high-quality textile products to the world and gradually lead the future development trend. At the exhibition, knitted products from Ningbo Yongnan Knitting Co., Ltd., which have cutting-edge technology in the industry, diversified accessories of Huzhou new Century Co, men's garments of high-end woolen fabrics from Beijing Shun Mei clothing, and leather and artificial wool products produced by Shanghai ECOPEL Co., all attract professional audiences. Mahee International, the denim producer in Pakistan Pavilion, is the first exhibitor. Thailand pavilion's Champ Ace and its knitted products are also making their debut.

"We have deeply felt the needs of visitors for new products, and this is also the source of power for exhibitors to participate in the exhibition." Michael Scherpe evaluated the participation of many fabric suppliers. The Texworld exhibition attracted 14764 spectators. In order to seize the new opportunities in the post crisis era, exhibitors generally believe that enterprises should take the initiative to understand and adapt to the changing needs of overseas textile and garment market, which will help enhance international competitiveness.

Innovative design closer market

In order to increase the fashion of the exhibition, this Texworld exhibition has boldly tried to build a more direct and effective platform for young designers to go to the market by organizing various forms of docking activities with enterprises. Manix Wong and Esmod, Paris Fashion College Students' fabric works become one of the highlights of this exhibition.

The students from Esmod Fashion Institute have carefully designed the outline of the exhibition with the fabric provided by exhibitors, explaining the final use of the fabric to exhibitors and visitors. As a new member of the exhibition, they have created a more fashionable new image for the Texworld exhibition. Michael Scherpe said with confidence: "the participation of young designers will motivate fabric suppliers to develop new products, thereby contributing to cooperation between suppliers and designers."

"Designing for the Texworld exhibition not only gives us access to high-end fabrics that are usually difficult to pick up, but also provides us with rare opportunities for development." A student who has just graduated from Esmod Fashion Institute speaks excitedly.

At this exhibition, a large number of innovative products have sprung up. Exhibitors hope to let customers understand the new technologies of enterprises and develop new markets through new products. Japan's JB brand is a manufacturer of 100% pure wool fabrics. Besides exhibiting pure wool fabrics, the company has also brought some eco fabric products blended with wool and bamboo fiber and Japanese paper fiber. The innovation of the product has made it appear in many exhibitors.

Among the 150 exhibitors of garment enterprises, there are not only Asian countries from Bangladesh, China and India from the global manufacturing center, but also some European and American clothing companies, such as Italy Mabo fashion brand and Turkey Ozsim clothing manufacturer. In order to get closer to the needs of the western market, many exhibitors have established cooperation with European enterprises before participating in the exhibition. The Bslsuitings company in India displayed the garments made by Italy designers at this exhibition.

Eco textiles are popular again.

The Texworld exhibition has always praised ecological and renewable textiles, and encouraged the entire textile industry to strive for green and environmental protection. Nowadays, more and more enterprises are focusing on R & D in the field of environmental protection. At this exhibition, more than 121 eco textile suppliers participate in the exhibition, representing an increase of 30% over the Texworld exhibition in the same period of 2009. "Our survey shows that exhibitors pay more attention to the development of eco textiles, and their requirements for product quality are also improving. According to statistics, a total of 51 enterprises have won the global certification standard for organic textiles (GOTS), an increase of 38% over the same period last year. Bernd Frankfurt M ller, the Ministry of environmental protection of the exhibition group, is responsible for testing exhibitors' environmental indicators.

From manufacturers' distribution, manufacturers of organic cotton, hemp, Tencel, modal, seaweed fiber and Sonora fiber mainly come from Turkey and Pakistan. About half of the exhibitors of environmental products come from Korea, China Taiwan and India, and China is still a major supplier of hemp and ramie products.

Around the theme of eco products, a round table meeting was also held during the exhibition. The conference explored the prospects for the development of organic and renewable textiles. The message from the conference also showed that only products that meet sustainable development have broad room for development, and this is also a potential business opportunity.

In order to further introduce eco textiles to the industry, the International Wool Textile Organization (IWTO) also appeared at this Texworld exhibition. At the exhibition, the IWTO representing the wool industry weathervane attracted a lot of attention from the wool industry counterparts and people keen on environmental protection textiles. Unlike in the past, the demand for natural fibers such as wool and other types of environment-friendly textiles increased sharply not only from some big Brand Company, but also from the cutting-edge designers who were designed to meet the needs of consumers.