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Jewelry Shop Should Reject These Mistakes.

2010/10/25 11:38:00 38

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1. shortage of goods and serious shortage

The shelves are empty, and some even appear in the 5-6 rows are empty; this situation mainly occurs in some franchisees who just joined in the industry, eager to recover their investment and unwilling to replenish their goods; when the storefront is in such a situation, the guests feel that the shop is going to be closed, so no customers dare to buy high-end ornaments. "If the shop is closed, what I buy is broken, how to do it", the high-end jewelry will only be activated after a month's opening, and customers will only buy your store's high-end jewelry if you have a sense of trust for your shop.

2. slow accessories drive fast accessories.

Some jewelry shops look very good and rich, but a careful and professional person seems to lack fast moving consumer accessories, slow consumer accessories, and slow jewelry occupies the position of fast ornaments. This is also a hidden shortage. For example, our jewelry shop, the price is generally between 20-30, and the jewelry is between 20-30 yuan.

consumer goods

But some jewelry shops, some important commodity group 20-30 yuan ornaments are few, or even not, very typical hidden shortage;

3. single management complex

An ornament shop, if it does not pay attention to the big single management, after the business is booming,

achievement

Will continue to decline; ah Ya jewelry shop, second months of performance is half of the first month, because they do not have big single management, because they do not even have a large list.

4. popular commodities

Lack

A part of the merchandise is popular, and a part of the merchandise brings financial resources. This is the law of the jewelry store operation. They are indispensable. When we raise the price of the guest, we should not forget that we still need to have some popular products. Generally speaking, the popularity is below 10 yuan, and the sales volume is 20-30, and the sales volume is over 50 yuan.

5. shop floor shortage

Any object has its own "field". Scientists have proved that the earth rotates around the sun, and when the sun suddenly disappears, the earth will rotate away after eight minutes of revolving around the sun's original place. That is to say, although the sun is gone, its field still has eight minutes. The earth revolves around the sun's "field" instead of revolving around the sun; that is, even if your shop has moved for ten days, some customers will come to your shop to "buy" jewelry.

How to increase the location of a store? Music, lighting, disk service, VIP card...

These things can increase the store's "field". It is worth noting that the scene is continuous and can not be interrupted, for example, after the break, the reconstruction yard is equal to start again; therefore, the music can not stop, the lights can not be shut off, the disk must be maintained, cards should always be issued.

The main price of jewelry shops is not too high. Therefore, if you want to manage well, you must work hard in quantity, that is, to attract more customers to patronize.

The errors mentioned above are very difficult to detect, but the impact on the passenger flow is very large. Therefore, the shopkeepers should be more careful.