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    Men'S Clothing Brand Franchise &Nbsp; Three Factors Should Be Considered Comprehensively.

    2010/10/23 16:15:00 80

    Men'S Clothing Brand Management

    nowadays

    market

    Men's wear

    brand

    A lot of products are more homogeneous. Before deciding to join, we need to know how popular the brand you choose is, which product is the most professional and the most competitive product in the market! This is very important, because it is related to your marketing competitiveness in the terminal.

    Here, Xiaobian summed up some matters needing attention in joining the men's wear brand. I hope you can all enjoy it.


    First, after selecting the brand.

    Management

    Main products


    When we look at this brand, we must believe in ourselves, no matter whether it is a shopping mall or a franchised store. We should not be disturbed by agents and manufacturers. We should choose the goods according to our own conditions.


    A brand has its own main products, so we have to do its main products. This is less risky because it is the core competitiveness of the brand. Other products are just rich product lines. If your funds are relatively small and you want to run such brands, you will choose to purchase and invest all the limited funds in the main products, so that the source and product numbers of the products are quite sufficient, and will not affect your sales.


    Two, we should choose affiliate products according to the local figure.


    The size of our country is very different from north to south. If you choose the wrong version, you can only run a loss. This is especially evident in western style clothes. The version of Western-style clothes can be divided into A boards and B boards in China. Some manufacturers also make C boards.

    General professional manufacturers will produce more boards, so that there will be more opportunities for terminal retail, and of course, relative investment will also increase.

    According to the local people's physical condition, choose the right brand management for their own business resources.


    Three, clothing accessories should be competitive.


    The brand should also focus on its by-products, that is, the so-called clothing accessories should be as full as possible, which is a test for the friends who just entered the factory. Many accessories such as the accessories are formed by the temporary OEM OEM of the agents and manufacturers. These accessories are also the preparations for the franchisee's joining, because the number of OEM is not enough, and they will soon not be able to keep up with the sales. The agents and manufacturers will not have a lot of funds to suppress the clothing accessories. Of course, these products will not bring profits to you, but the furnishings in your shop will not become the overall competitiveness of the product line. If so, you will have to evaluate the brand from the new brand, then decide whether to do it or how to do it! Run a business

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