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What Is Enterprise Management?

2010/10/25 13:16:00 35

Strategic Management Of Enterprise Management

Entrepreneurial management is different from traditional management.

It mainly studies the entrepreneurial behavior of enterprise management, and studies how the enterprise management continues to inject entrepreneurial spirit and innovation vitality, and enhance the strategic management flexibility and competitive advantage of enterprises.

Entrepreneurial management reflects the strategic management perspective from the perspective of entrepreneurship.

Stevenson and Jarillo put forward the intersection of entrepreneurship and strategic management in 1990. The author used the term "entrepreneurial management" to show the integration of the two. They provided a research framework for strategic management and general management from the perspective of entrepreneurship. Entrepreneurship is the core of strategic management.

along with

Entrepreneurship

The in-depth study of management has formed a very valuable conceptual framework model for entrepreneurial management research.

For example, W.B.Cartner (1985) put forward the entrepreneurial management mode of individual, organization, creation process and environment. William (1997) put forward the conceptual framework of entrepreneurial management based on the conceptual framework of Cartner. Timmons (1999) proposed a theoretical model of entrepreneurial management for opportunities, entrepreneurial teams and resources; Christian (2000) put forward an interaction model between entrepreneurs and new businesses, emphasizing that the creation of new business processes and the external environment network that affect entrepreneurial activities over time are the core of entrepreneurial management.

Based on the research findings of experts and scholars in the field of entrepreneurship management, the paradigm of entrepreneurial management can be summarized as follows: Taking the dynamic and uncertainty of the environment and the complexity and heterogeneity of environmental elements as the assumptions, taking discovery and recognition opportunities as the starting point, taking innovation, advanced action, taking risks and teamwork as the main characteristics, taking the activities of creating new businesses as the research object, taking the success of different levels of business as the main content, and using psychological, economic, managerial and sociological methods as the tools to study the theoretical system of the inherent law of entrepreneurial activities.

The core issues of entrepreneurial management are opportunity oriented, dynamic and so on.

So-called

Opportunity

Orientation means that entrepreneurship is an activity that identifies opportunities, uses opportunities, develops opportunities and produces economic results without limiting the resources available to them, or quickly turns good ideas into reality.

On the one hand, entrepreneurial spirit is continuous, and entrepreneurial behavior will continue with the growth of enterprises.

Strengthen

On the other hand, opportunity discovery and utilization are dynamic processes.

Entrepreneurship management is a systematic combination, not a certain factor can lead to the success of enterprises.

The system that determines the success of continuous entrepreneurship must include innovation vitality, adventure spirit, execution ability and team spirit.

Through such a system to grasp opportunities, environment, resources and team.

The fundamental characteristic of entrepreneurial management lies in innovation. Innovation is not necessarily inventions, but more is the regrouping of existing technologies and elements. Entrepreneurship is not an unlimited risk, but a rational control of risk. If there is no effective cost control measures and strong execution plan, entrepreneurial management can only lead to the lack of competitiveness.