Two Positioning Of Clothing In Ningbo To Expand Consumption

In people's impression, the "Ningbo outfit" made up of men's wear is synonymous with seriousness and seriousness.

"A mature industry can find" new blue ocean "by segmenting the market." Ningbo outfit "is the most powerful example.

Ningbo economic and Trade Commission responsible person said, after recent years of development, products with different characteristics have gradually occupied the production line of Ningbo garment enterprises, and the indifference market requiring mass production has gradually given way to the differentiated market based on market segmentation.

As a label of market segmentation, "Ningbo pack" has made "two positioning" for the market by creating sub brands.

Taiping bird launched JEANS, TRENDY, COLLECTION, Lok ting and other two tier brands.

YOUNGOR has released 5 sub brands for fashion youth, executive officials and business people.

Luo Meng contains men's and women's clothing.

"In the past, 25 years old

The more niche the market is, the smaller the positioning is. The more the clothing companies can avoid homogenization competition.

Firmly locked in the "small crowd" men's clothing market of the 30 year old group and the upper and lower groups, the GXG, which has only been established for 3 years, has killed a blood bank in the clothing industry of famous men's clothing, and has become the fast growing menswear brand in China.

"In 2007, we had only 15 shops.

In 2009, it expanded to 220.

This year, the number of GXG shops is expected to exceed 500.

GXG general manager Yu Yong said.

On the one hand, a good brand is a sharp weapon for enterprises to enter the market. On the other hand, the market with fine division gives the brand a deeper connotation.

Positioning the high-end women's clothing market fig, after 3 years of development, with a high degree of brand loyalty groups are growing.

"Precise positioning can create a brand awareness with clear personality and rich connotation."

Yang Suhong, vice president of fig group.

In many cases, the new consumer groups have been separated from the market segments and created a wider field of consumption.

3 years ago, Stico entered the ranks of home furnishing design and manufacturing, employing outstanding designers and professional template producers in Britain, Spain and other countries to engage in product design and development.

At present, Stico has become the largest home clothing manufacturer in Zhejiang province.

"Although domestic consumers do not have a high degree of awareness of home furnishing clothes, with the change of consumption concept and lifestyle, the accumulation of domestic clothing industry will surely benefit us."

Relevant responsible person said.

Over the past 10 years, Ji'an, which is committed to uniform design and production, has begun to pform into functional uniforms. The children's clothing brand "fun house" has been focused on children's clothing under the age of two.