Zhang Hongyu, An Adoring Designer, "Dreams" Come True By International Means.

For this year's enchantment - love

The preparations for the conference, Zhang Hongyu experienced the most busy year in recent years, but she was very excited.

For every press conference,

In fact, there will be infinite hope.

When the wish is fully displayed on the stage, the mood of the creator is undoubtedly the most exciting and indescribable.

Love group

Director Zhang Hongyu

Love every field

Press conference, Zhang Hongyu's wishes are full, so people will see a year more mature and more pleasurable fashion show, and those penetrating shock and charm are the crystallization of the aspirations of creators.

Some wishes can be quickly realized, such as innovation and breakthroughs in design every year, while others are gradual and natural, such as those dreams hidden in Zhang Hongyu's heart for many years, and become reality this year.

On the other hand, we must grasp the creative concept and design style of the underwear trend in the spring and summer in 2011, while flying around the world to realize the dream, and it is inevitable that all the dreams to be realized should be carried out in detail.

After nearly half a year, when the "love charm" big fashion underwear is about to start, all "mystery veils" are about to be unveiled. Zhang Hongyu, who can breathe a breath of breath, is in an emotional conflict.

But the pity left behind her excitement also made her feel deeply. This regret is not from admiration, but it affects the difficulty of realizing her dream, but it also achieves the international flash point in this conference.

On that day, after seeing several international models, Zhang Hongyu finally stopped to talk about her dreams and regrets.

The young age comes to see women's "charm".

The theme of this year's conference is "SEDUCTION". The unified idea of the design team is to thoroughly express the charm of women in detail.

Different from the relative macro themes of previous years, since all the thoughts and inspirations are concentrated on the relatively specific "woman", how to embody the charm of a woman's overall and deep level is the core of this conference's work.

"This era is a young age, not only refers to the age, but from the psychological pursuit of youth, young age.

The most obvious feature of this era is multifaceted. The multifaceted nature of a person is the reflection of different glamour, especially for women.

Zhang Hongyu's analysis of the "young age" is exactly what happened in today's post crisis era.

The feedback from this change in the market is so obvious that many experts and businessmen are lamenting: the future market and brand should not be divided by the actual age, but it depends on the positioning of the psychological age.

Then, a woman who is always young at heart will make herself rich and colorful. That is what Zhang Hongyu calls "multifaceted", and "admiration and charm" is to express a woman's "multifaceted nature" from her heart.

"We are thinking that every aspect of a real young woman should be full of charm. Sometimes, or under certain circumstances, she may be very street, cool, and rock, but the young woman must be dreamy. This sense of dream will make her inadvertently reveal the sweet and invincible side like a little girl. At the same time, as an intellectual woman, her essence, or her deepest impression, is the dignified and graceful image."

Zhang Hongyu said.

Therefore, the theme of "admiration and charm" is divided into 3 series, which is to express all the charm of a woman who has all kinds of manners through a woman's most perfect and charming "three face".

"The first series will be cool. The lovely, bad, bad temperament of a woman will make her charming."

Zhang Hongyu said with longing, "what do you think of the second series?" Alice's Adventures in Wonderland or Afanda? Yes, in short, she must be romantic and full of fairy tale dreams.

The third series may be the usual expression of attractive women, elegant and elegant, without losing the sexy lady figure.

There is no such thing as love.

In order to highlight the multi facet charm of women, the design team led by Zhang Hongyu is doing a little bit of colouring and coloring, and styling details every day.

"The difference is very big, the color fluctuation is also very big, three series from cool to bright to gorgeous, through the color language to express, very distinct."

Zhang Hongyu is full of expectation: "this is the most obvious color change in such a many years press conference. Through the collocation of colors and popular elements, including the ingenious change of colors, I believe people will see a perfect woman image from different perspectives."

Global interview to see the charm of international model "show"

In a month or so, Zhang Hongyu was like a flying trapeze, moving around Milan, Paris and Moscow, choosing models for the world of "admiration and charm".

At first, people thought that admiration is the way to build a lingerie model by imagining the secret of Vitoria.

You know, the star road built by the secret of Vitoria has exceeded its brand and product itself and become a relatively independent reality TV show.

"No, admiration is not the case. Brand is always the first priority. Product design, innovation and cultural creativity are always the first purpose of love.

However, we have to do professional underwear show, good products, models must also be good, so that the effect can not be faultless.

You know, underwear brands do not have good models, which can not reveal the brand momentum.

Zhang Hongyu said.

In order to cultivate professional underwear models in China, many years of dedication and dedication have been known in fashion circles.

"Through years of hard work, admiration has indeed created a way for the selection of underwear models. However, the training of models is not the responsibility of brand enterprises, but the continuous training of one industry and the strict demands of models themselves can continue."

Zhang Hongyu said.

The perfect curve is not only natural, but for the model, it is very important to shape and exercise the day after tomorrow. In foreign countries, Zhang Hongyu sees many models who attend the international top fashion week all the year round. They spend a lot of time exercising every day to make their muscles full of elasticity, which is the biggest deficiency of Chinese models.

"Good models are carved out, and many Chinese models do not pay much attention to their bodies. Even if they are good seedlings, they will lose their style all the year round."

Zhang Hongyu's words showed frustration.

Professionalism can also be compared. The admiration of this time to perfect the visual image of "attractive women" is indeed a heavy choice in choosing models.

On the eve of the Milan fashion week and the Paris fashion week, Zhang Hongyu flew to the local area, with the help of local brokers, rented the site not far from the fashion week, set up a studio, and launched a large-scale model interview.

According to Zhang Hongyu, the models interviewed are almost always the top models in the fashion week. They come from all over the world. According to the Chinese model circle, "the cards are big and the lights are brilliant."

"But no one makes you think she's big. They don't care what brand you come from. In the interview, everyone is very competitive, and they are very grateful to you. They feel that you have given them the opportunity to work, and they are eager for every opportunity."

Zhang Hongyu said.

These international models are very professional. They will ask Zhang Hongyu if they need to do some modeling. In order to show a good state, every shape is perfect on stage.

"Many times, I will be moved by them. Every place we have to interview hundreds of models, these models are hardly late. They are punctual and orderly waiting. You can see their desire for this interview and see their respect for the brand."

Zhang Hongyu said.

It is reported that the conference has chosen more than 40 models, 2/3 of which are from the world, and these international models are very important models in the top fashion week.

Zhang Hongyu jokes that they will come to China in a few days, and then she will be busy again.

But she was full of anticipation: "when your work can be perfectly deductive, and you see, what kind of satisfaction is it?"

However, although the international supermodel has become the mainstream of this conference, nearly 1/3 of Chinese models have joined the "enchanting" team. These models in the show with many international models have been called "baby" by Zhang Hongyu. Although they are not many, they are very "sophisticated". They are not inferior to international counterparts in all aspects.

These "baby" are also the domestic supermodels that she led the creative group and picked out in several top models brokers in China. Among them, Zhao Mi, Dong Wen, Li Xiaoxue and so on are excellent models that cooperate with love all the year round.

"These Chinese professional models not only match the requirements of underwear fashion brands, but also their professional qualities can match the international models. As long as we meet the standards of underwear models, we are willing to work with them at home and abroad," she said.

Zhang Hongyu said.

Build an international backstage and look at the international ambition of love.

What is Zhang Hongyu's biggest dream for many years? Many, most of them have been gradually realized. This year, she has achieved a wish of many years. At the same time, she invited internationally famous models all over the world, and prepared for them the backstage of the international top class performance.

"This is indeed a big dream I dreamed of, creating a respectable comfort background to change the backstage noise and irregularities of the Chinese fashion show."

Zhang Hongyu's excitement was overflowing with words.

Over the years, many international famous brands such as Armani and Fendi have come to China to make show. The first thing that the director wants to do is to decorate the backstage decorations of the models clean and luxurious. This is respect for models and staff, respect for their clothes, and respect for the brand.

The comfortable and clean backstage is as beautiful as the T stage displayed on the international fashion show, and it is totally different from the Chinese fashion show. The fashion show in China is very appropriate with the "bright front and the dross behind". Before that, no Chinese brand fashion show stage can be upgraded to the design and decoration level.

But to the backstage construction completely turn a blind eye, from the idea thinks the unnecessary brand many, cannot say is the Chinese fashion show development more than 10 years remaining the flaw and the hidden danger.

The design background is closely related to the cost investment. The Chinese fashion show has been putting the backstage design behind. The ideological and cost input is a double hindrance. In the early stage of the development of China's fashion industry, the cost of saving the background decoration is more practical.

But when the brand develops to a dialogue with international brands, the attention must be paid to the brand's intrinsic and instrumented importance, because any hidden dregs are undoubtedly self deception against the open world stage.

This year's "love and charm" backstage is the beginning of China's brand fashion show. Zhang Hongyu's dream has been dreaming for many years.

It is not merely a simple question of backstage that it can be achieved now. It seems that love seems to show the brand's attitude and determination to open the international door through such details.

"Yes, since we have embarked on the international development step, we must do everything in detail.

Zhang Zong (Chairman Zhang Rongming) is very supportive of my dream of backstage design, which is very fulfilled.

Zhang Hongyu said.

The conference was held at the National Convention Center. The biggest reason is that the venue is large enough. In addition to a 1500 square meter performance hall, there is an almost equally large reception hall. The reception hall specially built up 50 square meters of space, creating a backstage display of unprecedented performance in China.

"We have done a good design, 2 models, a dressing area, separated by nearly 20 small single rooms, behind the dressing area is a dressing table, in front of the design of a bar, to provide drinks, water and food."

Zhang Hongyu introduced.

The background sketches have been painted, and the bar is still being designed. Many of the plans are on the table. Zhang Hongyu says that everyone is not very satisfied, but also continues to focus on inspiration. It must create a warm and undead bar.

"I firmly believe that admiration will surely take the pace of going abroad."

Zhang Hongyu stood up from his seat and drank his saliva in a leisurely way. He said with a smile: "now, we are stepping out of this step in the design of the model, in the background design. It is comparable to any international top brand fashion show. With our professional design, professional team and professional models to complete the professional high-end fashion show, our courage and courage come from this, and it is very enough."