APL Elastic Shoes Borrow NBA To Kill Advertisements

Since a few years ago NBA Dress code is bad for business costumer, making APL. Basketball shoes The Guedes Don brothers became another businessman because of the NBA ban.

October 28th, "according to the league rules, players are not allowed to wear sports shoes that allow them to make illegal profits in the competition, which are contrary to the spirit of competition." The ban is not new to NBA, and the alliance was reiterated only on Wednesday local time. Because in today's market, a sports shoe that claims to enhance the wearer's bounce has attracted many people's interest, and there are many NBA players.

For basketball players, it is a wonderful thing to be able to jump even higher. In sports shoes Advertisement The most prominent one is the bounce height which is very exaggerated after putting on shoes. But in fact, there are not many shoes that can really make people jump higher, and it is impossible to achieve the effect of advertising, even today's brand new APL basketball shoes, which are widely concerned because of this ban.

This year's newly released basketball shoes, priced up to $300, were designed by Guedes Don, a former South California University player. The principle is not complicated: APL's patent technology Load "N Launch technology" is simply a cavity built in the front of the shoe. When the athlete is pressing, the gas inside is compressed, and when jumping, the rebound force can be used to help the players to take off. Slam magazine reporter Fletcher and Tversky have been invited to try it through as an experiencer. They say that wearing APL basketball shoes is a good match, and "it can help to grab more rebounds." However, some people say that APL basketball shoes can only make the wearer jump two or three centimeters - the cost of raising bounce is too high.

Even so, this is enough to attract some people to pay, especially those who are semi professional, professional or want to play professional games. "For those who play in high school or college, this is not much cost, as long as it can really help themselves. You know, the difference between many players is the ability to exercise. If I had this shoe when I was reading, maybe I would be given more opportunities to choose from more universities, "Tversky said.

Although Goodes Don brothers said in an interview, many NBA players, including 30% of the rookie, are interested in APL basketball shoes, because most of them have sports shoes contracts and can not wear APL basketball shoes to play NBA. But NBA is so sensitive to this new basketball shoe that he even restates the relevant injunction. Indeed, it is beyond many people's expectations. After all, basketball shoes with similar performance as selling points are not the only ones. "NBA is simply promoting APL," New York Times's view has been endorsed by many people.

At the moment, there is no APL basketball shoes endorsed by NBA players. Indeed, the NBA ban is regarded as the best advertisement. On the official website of the company, the first page appeared: the huge seal printed by NBA was stamped on the sneakers. Goodes Don brothers even took advantage of the promotions: buying shoes without postage!

At present, NBA has not yet expressed any opinions on the propaganda means of the other party's "smooth sailing", but this is indeed a great joke. However, it is certain that APL is the big winner of this event. If it had been known only in a certain range, NBA fans all over the world have heard of it more or less. Some people even think that if the product is not priced too high, APL can be as red as Jordan's first generation signature shoe.

What is the relationship between APL and NBA? As long as shoes can be sold, what does it matter?

Who is making false advertisements?

NBA reiterated that the rule of "strictly prohibiting players from wearing bouncing shoes" is puzzling because more than one sports brand has appeared in advertisements and slogans. Some media think that NBA's action is simply bullying and fear. "Will they say" no "to those big brands? Why can't they tolerate a new brand slogan? And from another angle, is it possible that players who are playing in the NBA arena will not be allowed to" wear extra benefits "before they are allowed to wear them? How can the immediate effect of advertisements be explained?

From forbidden products to classics

In 1985, Nike launched the first generation of signature shoes for Jordan. At that time, according to the NBA requirements, the players wore shoes with a predominantly white tone, but the shoes were different: they used the red and black colors of the bull's Jersey (see below, processed). In violation of the rules, the League forbids Jordan to wear the shoes again, otherwise he will be fined for every game, and the fine has been raised to $5000 per match - 25 years ago. But Nike cleverly made use of this. On the one hand, he paid a fine for Jordan to insist on wearing this shoe. On the one hand, he publicized the speculation as a material. Nike and Jordan's signature shoes soon became famous. The first generation signature shoes of the "flying man" reached 130 million US dollars in that year, and there was a credit from the NBA's ban.

It was not very different from other sports shoes at that time, but it had a striking appearance - the main color was black and red (when most of the shoes were white). No matter training or competition, Jordan is wearing these shoes. Of course, the alliance has issued a ban, fines and so on. But Nike paid all the fines for Jordan and encouraged Jordan to continue wearing them. The ban on NBA has become a cheap and best advertisement (millions of dollars to be achieved), and more people are paying attention to Jordan and his shoes.