The Skills Needed To Buy Shoes And Clothing Buyers.

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The professional skills of shoe buyers need the following aspects in the specific market operation.

This is the emphasis of shoe industry buyers on knowledge learning and professional skills training.

First, the skills of market network construction and management.

A shoe buyer will develop and build his own market network during the operation of the market.

And formed

There are similarities and differences between the shoe market and the marketing of the professional products market, such as the clothing market, the jewelry market, the automobile market and so on. This is the difference in market operation under the technical conditions of the shoe products.

The management of agent franchisees should be combined with the actual operation of the shoe market.

This is the technical characteristic that accords with shoe market management.

Therefore, the skills of developing, developing and managing the market network of shoe buyers need practical experience from shoe buyers.

It is also more important for us to learn professional marketing knowledge.

It should be embodied in the marketing training course of shoe buyers.

Two. The ability to collect new product samples.

Shoemaking buyers should have a good ability to collect and collate information about new product development from the same industry or industry development culture.

This is often misunderstood by most people as the shoe buyer's imitation of other enterprises' new product styles.

This is not true.

Copying new product samples from other enterprises in the industry is needed by any industry in the process of new product development.

Without reference to the sample version, the enterprise can not do better in developing new products, nor can it develop the products that the market needs to meet the market demand.

The ability to collect new product samples is a basic skill requirement for shoe buyers.

In the first section, we will talk about the skills required to collect new products from shoe buyers in specific market operations.

1. The ability to collect samples of new products in the industry.

This part of the new product sample collection in the buyer operation process requires four aspects to complete.

(1) through the hunter network to complete the collection of new product samples.

The left hand of a buyer is a hunter, who is a buyer who sets up information collection for new product samples in the market operation. These shoemaker hunters are usually footwear designers and designers in the same industry.

Or other personnel.

They will periodically provide buyers with new product development information in order to ensure buyers' demand for new product samples.

(2) to complete the collection of new product samples through the probing network.

The probe is the buyer's right arm, which is a franchisee or a professional shoe market practitioner established by a buyer or an individual in the market operation.

It provides buyers with regular or irregular information about new product samples and marketing in all shoe market, so as to meet buyer's market operation requirements.

(3) purchase by oneself.

This is a way for buyers to collect themselves in the market in the course of market operation.

This is also one of the most frequent activities of buyers in market activities.

Shoe buyers usually collect samples of these new products in the highly developed market of footwear products, and then send them to enterprises for reference samples for new product development through their own collation and processing.

To France, Paris, Italy, Milan, Rome, the United States New York, Japan Tokyo, Hongkong, Taiwan and other developed countries, the main markets are the markets they often visit.

(4) buyers can collect new product sample information through products R & D institutions, enterprises, OEM processing companies, sales enterprises or other personal partners.

2, obtain new product sample information through some industry information and fashion information media.

This is also what buyers need to do in the process of sampling new products.

For these industries and fashion information media attention is buyers often do things, very simple, but are all must do.

Shoe buyers, like fashion buyers, are very professional people with a sense of fashion. They can not be unfamiliar to these fashion media.

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Three. Shoe design skills

Shoe buyers need to have the design ability and knowledge of shoe samples.

This is a skill requisite for a shoe buyer.

No skills and knowledge in shoe design.

It is impossible for shoe buyers to complete the collection and processing of new products.

This is the most basic skill for shoe buyers to learn and master the skill of shoe design that they need to operate.

The shoe design skills of shoe buyers include the following:

1, the ability to make and draw manuscripts.

The draft of new product design for making and painting shoes is for buyers to deal with when finding valuable new product information in market operation.

For the draft of production and painting, we should make clear the process information of the production process, materials, colors, decorations and sizes.

So that enterprises or OEM processing enterprises can quickly and effectively carry out processing and processing production after receiving these design manuscripts.

2, familiar with the cultural knowledge of shoe design.

This is the attribute of shoe products.

Shoe designers should be clear about the information about shoes culture of every country and the skills to use these information in shoe design.

3, we can accurately analyze the styles and design concepts of various brand shoe designs.

This is very important for shoe buyers.

It also carries out some necessary basic knowledge in the collection of new product information.

European and American shoe buyers can accurately and accurately tell the design styles of famous brands and their brand design concepts.

This will play a key guiding role in their purposeful market activities.

Four. Purchasing skills

The purchasing skills of shoe buyers include multi sourcing skills involving shoe companies or their own operations.

A shoe buyer, regardless of whether it is an enterprise buyer or an individual buyer, needs to have various purposeful and professional procurement activities in the market operation process.

These procurement activities constitute the main job of buyers.

1, product procurement.

The purchase of shoe buyers is mainly for their own sales outlets, and when their own businesses or their own market networks are out of stock or need to be replenish with new products.

It is necessary to purchase new products to replenish the goods so as to ensure the normal sales of their market outlets.

2, sample purchasing.

We also said that buyers need to collect information about new products, including purchase of new products.

3, procurement of market information.

When necessary, for the valuable market information on the market, buyers may not be able to get the comprehensiveness of their information accurately. This information is of great value to the businesses and individuals of the buyer's service, so the buyer needs to pay for the purchase.

4, the production of raw materials procurement.

Procurement of raw materials is also a regular job function for shoe buyers.

When the enterprises need to carry out raw materials, buyers will make purchases to ensure the production of enterprises.

In the procurement of raw materials, it is divided into the purchase of main raw materials and procurement of accessories.

The main raw material purchase includes purchase of shoe material and shoe sole material.

The purchase of shoe accessories includes shoelaces, shoes accessories, lines, and other accessories for shoes.

This requires a high degree of knowledge for shoe buyers and raw materials for shoes making, and it is necessary to establish a raw material procurement network in the process of purchasing.

5, OEM procurement.

OEM is the cooperation between buyers and foreign processing enterprises in OEM production.

If the enterprise is virtual, then the buyer's professional skills will be very high.

Five, market operation information

The market operation management of shoe buyers includes the management of agent franchisees, logistics management, and other market operation capabilities. The buyer is a market operator, regardless of where he is running his own market operation.

Therefore, the skills of market operation include a wide range of skills, which also requires buyers to have professional operation experience and operation skills in the shoe market.

Six. Knowledge and culture requirements and professional shoe business experience.

Without knowledge and culture as the basis of buyers, it is impossible to operate the market solely on the basis of individual market operation experience.

That way buyers will not be able to do better in their own market operation. The buyers and buyers of footwear industry in Europe and America, and other buyers, are all above higher education.

And professional skills education.

Some in the field of professional personal research is very deep.

This also sets a standard for the knowledge and culture of shoe buyers.

The buyers and sellers of shoe industry in China should be educated at least.

Only in this way can the buyer get the knowledge of new knowledge and culture in the future market operation.

Seven. Management skills

As I said before, the position of the buyer is in the middle and high economic management class. Therefore, the requirements for its management skills are also necessary.

This is also a skill requirement for a buyer's personal career planning.

Eight. Other professional skills

In the market operation of buyers, it is also necessary to have knowledge of negotiation, social interaction, price analysis and market strategy planning.

This is a basic skill requirement for a buyer.

With these knowledge and skills, buyers can be more advantageous in the market and personal career development.

On the above, we give a brief account of the knowledge and professional skills that shoe buyers should possess.

These knowledge and skills are necessary for a buyer to further improve in the operation of the market.

Therefore, the strict requirement for learning is the learning attitude of buyers.

It is also the preparation for oneself to finish the work better and study well.