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Importance Of Buyer'S Overseas Purchasing To Retail Enterprises

2010/10/22 17:01:00 149

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Direct purchase cases in Japanese department stores and large supermarkets illustrate direct

海外采購對零售企業的重要性，希望對中國的零售企業有所啟發。

Japanese

Department store

Direct purchase from foreign manufacturers has many years of experience, and their procurement arrangements are very thorough.

The establishment of overseas offices in major fashion centers around the world is a basic step. The most popular locations are Paris, Milan, New York and Hongkong.

The main function of overseas offices is to monitor international fashion trends.

The second step is to organize a group of buyers who specialize in overseas purchasing, and go to the major fashion production centers every season to look for the right products.

The buyers of the Japanese head office are also closely liaison with the staff of overseas offices to cooperate in product planning.

The quality of imported products is monitored by another group of experts in Japan.

Recently, products imported directly from Asia have taken a place in Japanese department stores. The main reason is that the quality of the goods of Asian manufacturers has been improving and the price is suitable, which is attractive to the Japanese consumers under the depression.

Japan

Supermarkets also buy goods directly from overseas manufacturers. In addition to considering preferential prices, they also hope to establish their own style by purchasing special goods overseas.

At present, most foreign products in Japanese supermarkets are imported through trading companies or wholesalers, so that the same category of goods is likely to be sold in other supermarkets.

Consumers can not tell the different characteristics of supermarkets.

For supermarket group, there is no sign goods in itself, it is hard to build style, let alone attract and maintain a regular customer.

In the retail industry, the establishment of a unique image is an indispensable way to expand the market.

Department stores have been very successful in this respect, but supermarkets have not yet made full use of the marketing techniques.

It is worth mentioning that Japanese supermarkets have new views on their role as retailers and buyers.

In the past, sales and product choices were almost entirely handled by trading companies, but now individual supermarket groups have realized that this is not necessarily the best arrangement.

Although trading companies like the international and Japanese fashion trends, but when it comes to store promotion, product display and customer response, supermarket staff may have more knowledge.

Therefore, Japanese supermarket managers think their employees are more competent in selling goods for supermarkets than trading companies after proper training.

Therefore, many supermarkets in Japan point out that the direct purchase from overseas is definitely the way to expand their business in the future.

Starting from the buyout operation of the "Gome" electrical chain store (or self employment, that is, the order system and distribution system corresponding to consignment and after sale payment), scholars and business circles are delighted to find that commercial capital is coming back again. The return of commercial capital will inevitably lead retailers to pay attention to the role of buyers and formulate positive procurement policies.

It is believed that the theory and practice of purchasing in China will be constantly summarized by the business community and academia, so that local retailers can continuously enhance their competitiveness with international enterprises.