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Qian Li Gang Was Awarded The Title Of "China Well Known Trademark" By SAIC.

2010/10/28 9:48:00 53

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Recently, from the State Administration for Industry and commerce,
千仞崗集團旗下“千仞崗”商標獲得“中國馳名商標”的正式認定。據了解，“中國馳名商標”是按“馬德里公約”，由國家工商總局基于國內外相關公眾對商標的知曉程度、使用的持續時間、商標宣傳工作的持續時間、程度和地理范圍等所作出的權威認定，對商標知識產權具有更加權威有效的保護作用。

Qian Ren Gang group is located in China.

Historical culture

Famous city and International Garden City, Changshu, Jiangsu, is a down garment production enterprise integrating R & D, design, production, processing, marketing, self import and export.

The group has two production bases in Changshu, Jiangsu, and 6000 employees.

After more than 10 years of accumulation and precipitation, the "thousand Ren Kong" brand produced by the thousand Ridge Group

Down Jackets

It has won the prestigious products of China's famous brand and national exemption products, and won the honor of "China's famous trademark". It made the brand of "thousand thousand Gang" brand spice up, and further established and expanded the extensive influence and high reputation of "Qian Ren Gang" brand in the customers, in the industry and in the society, which fully embodied the strength and value of the brand.

Zong Renyuan, chairman of thousand ridge Gang, said that brand is an important part of the core competitiveness of an enterprise, and embodies the comprehensive strength of the enterprise. It needs a long-term accumulation and cultivation process.

The brand of "Qian Ren Gang" has won the title of "China famous trademark". It is the affirmation of the company's brand building for many years, and it also stems from the recognition of the brand of "thousand Ren Gang", the recognition of the quality, market and service of "Qian Ren Gang". It is the new starting point of the brand building work of "Qian Ren Gang", and it is also a new opportunity for the company's development. The company will continue to expand its brand strength and advantage in the future, and lay the foundation of the brand of "thousand li gang" for a hundred years in a pragmatic and innovative spirit.

At present, China's down industry is showing a new trend of branding, fashion, leisure and individuation.

The market consumption of down jacket has shifted to the middle and high end. The middle and high end down clothing represents the fashion trend of the down industry in fabrics, styles and colors, and is the mainstream of market consumption.

To this end, the "thousand Ren Gang" down jacket will fully implement the brand strategy upgrading, through the fashion product design, advanced marketing mode and brand new image, comprehensively enhance the brand value, cultivate brand loyal consumer groups, give consumers more reasons for purchase, and achieve brand sales to a higher level.