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    Let The "Dongfeng" Of Popular Fabrics Blow To The World And Become Popular All Over The World.

    2010/10/29 10:06:00 92

    Popular Fabric Brand

    In recent years, China's Eastern Silk Market has launched a new trend of research and development.

    Fabric

    Thousands of dealers in the market and the vast textile enterprises in Shengze surrounding the market have made every effort to catch the trend of the world's textile fabrics, and make full use of modern textile technology achievements to develop and develop new and innovative fabrics.

    fashion

    Different kinds of popular fabrics with different functions, and new products emerge one after another.

    In the list of China's popular fabrics for 2011/2012 autumn and winter, 141 items selected by China Eastern Silk Market Organization.

    Popular fabrics

    The number of finalists has increased by 20% over the previous year and is far ahead of the country's textile industry clusters.


    Textile fabric is a special commodity that contains rich cultural elements. With the development of economy and the improvement of people's living standard, the most primitive functions of fabric and heat preservation have gradually emplaced beauty, fashion, comfort and symbolic status and status. Especially in today's fashion trend, the development and development of popular fabrics has special significance. Therefore, we should guide and encourage textile manufacturers to increase the research and development efforts of popular fabrics, and strive to create "China's popular fabric capital" as an important goal of the China Eastern Silk Market Management Committee.


    In order to focus on the development and innovation achievements of Shengze's textile and fashion fabrics, further expand the influence of the textile and fashion fabrics in Shengze, and set up a new communication bridge between the market merchants and the buyers at home and abroad, the China Eastern Silk Market Party committee and the management committee, after careful planning, held the 2010 China (Shengze) popular fabric fair in October 21, 2010 in the Oriental market color mart, which has just been completed in Shengze.

    The fair was hosted by the Jiangsu Textile Industry Association and the Wujiang Municipal People's government. The Jiangsu Garment Association, the China Council for the promotion of international trade, the Suzhou Municipal Committee, the Wujiang Shengze Town People's government, the China Eastern Silk Market Management Committee and the China Xing Yue group were also supported by the China Textile Industry Association and the Jiangsu provincial chamber of Commerce.

    During the event, the vast number of textile manufacturers in Shengze concentrated on the display of various popular fabrics, showing the overall strength and brand new image of Shengze's textile industry.


    During the 2010 China (Shengze) fashion trade fair, the Oriental Market Management Committee organized a series of activities such as the China Eastern Silk Market Transnational Procurement Association, the 2009 to 2010 China bestseller brand survey and recommendation ceremony, the 2011/2012 autumn and winter textile fashion trend conference in China and the 2010 Wujiang textile fabric design summit.


    The opening of the Fair opens the mall.


    On the morning of October 21st, the 2010 China (Shengze) pop fabric Fair opened ceremoniously in the China Oriental silk market.

    This is the first large-scale exhibition and popular fabric trade event held in the 24 years since the establishment of China's Eastern Silk Market. It is also a concentrated display of the market in recent years to speed up product upgrading and accelerate the upgrading of formats. Shengze, the silk capital, has begun to show its popular fabrics to the world.

    Exhibitors and guests from all over the world gathered in Shengze to celebrate the opening ceremony of the China (Shengze) pop fabric fair.


    The popular fabric Fair held a comprehensive display of the economic and social development of the textile city in Shengze, and promoted the pace of industrial pformation and upgrading. Shengze has always been the first phalanx of the national textile industry, and will strive to build the first city of China's textile trade and the fabric of China's popular fabrics.


    At this fair, China's Eastern Silk Market also hid excellent enterprises and excellent fabrics, elaborately arranged the popular fabric exhibition hall, and focused on displaying the achievements of R & D of Shengze textile enterprises at home and abroad.


    Xu Kunyuan, vice president of the China Textile Industry Association, said: "in recent years, Shengze's enterprises have studied and explored the trend of the world's textile fabrics with great enthusiasm. Every year, thousands of new fabrics have been developed, which have made great progress in the development and popularization of the popular fabrics, which has aroused widespread concern in the textile industry.

    Today, the success of the 2010 China (Shengze) pop fabric Fair will further push Shengze's outstanding textile fabrics to the world and make new contributions to the development of China's textile industry.


    The opening ceremony also welcomed the opening ceremony of China's Oriental silk market.

    The color mall is the largest shopping mall textile business area built in China's Eastern Silk Market, with a total investment of nearly 300 million yuan, with a total area of 45000 square meters, with more than 460 textile shops, and various textile industry service platforms, conferences, training places and other services. Various textile business activities can be held. At present, 80% merchants have been invited and nearly 400 enterprises have been settled.

    After the opening of the green mall, it will effectively enhance the format and service function of the Eastern Silk Market.

    With the spring breeze of the fair, the influence of the color mall will grow steadily in the Yangtze River Delta and even the whole country. It will become an indispensable force in the Chinese textile industry.

    We will strive to build a trading platform integrating textile, display, retail, wholesale, information exchange and other internal and external trade integration. It will become a gathering place for boutique fabrics and popular fabrics, and will also become a never-ending exposition of the textile industry.


    In recent years, the Shengze municipal Silk Market Management Committee has devoted itself to the creation and upgrading of market functions, and has created a series of public service platforms.

    At the same time, Wujiang silk capital Shengze Electronic Commerce Information Co., Ltd., Suzhou Trade Promotion Association, East silk market office, textile industry (Suzhou) testing center, China Eastern Silk Market fabric design service center, Suzhou Oriental Silk Market Inspection Service Co., Ltd., Wujiang Textile Technology Center Co., Ltd., China Eastern Silk market foreign trade consulting service center, Wujiang Xing Rui Ren and Taxation Office Co., Ltd., Wujiang Hua Heng Accounting Services Limited, Wujiang Dingxin Financial Accounting Service Co., Ltd. and other 10 public service platforms and intermediary agencies attached to the color mall have held the ceremony.


    For the first time the 2010 China (Shengze) Fashion Fair was held, the majority of business operators have high hopes.

    Zhao Mingqing, the chairman of Wujiang eight Yi eight Textile Co., Ltd., from Taiwan, China, is also deeply infected and attracted by the developed textile industry, prosperous market trade and the rapid development and changes, as well as many foreign businessmen who start business in Shengze, taking root in the Eastern market.

    "Today, the opening of the popular fabric fair and the opening of the coloured mall have set up a new exchange platform for us.

    I sincerely hope that through the bridge of trade fair, we will know more textile industry friends and expand our sales network.

    Zhao Mingqing excitedly told reporters, "I have high hopes for the color blue mall. I hope this shopping mall textile market will bring good luck to the Shengze textile industry and usher in new prosperity and glory while promoting the market format."


    "Industry promotes market and market promotes industry."

    Li Jianjiong, Secretary of the municipal Party committee, Secretary of the Shengze town Party committee and Secretary of the Party committee of the China Eastern Silk Market, said this.

    In the research and development of popular fabrics, Shengze enterprises always take great enthusiasm to study and explore the fashion trend of the world's textile fabrics. Every year, numerous new fabrics have been developed, and great progress has been made in the development and popularization of the popular fabrics, which will surely cause more attention and attention from the textile industry.


    Foreigners' love affair on Shengze fabric will achieve remarkable results.


    On the morning of October 21st, representatives from 35 foreign buyers from 20 countries and regions in the United States, Britain, Latvia, Saudi Arabia, the United Arab Emirates and South Korea rushed to the third floor of the coloured commercial mall on behalf of the 10 foreign brand clothing companies in China. They took part in the pnational Purchasing Association of China's Oriental silk market, and discussed the business with more than 100 home textile and garment enterprises in Shengze.


    Just after 9 o'clock, the whole international procurement will start to bustle.

    Foreign purchasers have just settled down, and many suppliers in Shengze take their distinctive products to visit different booths and negotiate business with foreign buyers.


    Li Renhua, general manager of Wujiang Hualin silk Co., Ltd., first came to the booth of MarexiM s.r.o. company in Czech Republic, and presented himself with more than 30 fabrics to Mr. Vaclav Marian, including all cotton, elastic, twill, jacquard, yarn dyed and cotton brocade fabrics. Li Renhua said that he had checked the relevant information of purchasers a few days ago, and found that Czech Republic MarexiM s.r.o.'s purchase in Shengze was toiletries, hotel supplies, bedding, men, women, children's clothing, functional fabrics and woven fabrics, and the company he ran just happened to run mainly men's, women's, children's clothing and functional fabrics.

    "Today, what I bring is our company's distinctive or newly developed varieties."

    Li Renhua told reporters.


    With the help of professional plation, the purchasing staff of Czech Republic MarexiM s.r.o. have shown great interest in Li Renhua's cotton and yarn dyed fabrics.

    The buyer told reporters that this is the fifth time they came to China. Before the Keqiao Textile Expo often participated, but Shengze is the first time to come. This trip to Shengze has made him feel very deeply. He feels that the popular fabrics that Shengze textile enterprises show to them are very fashionable, following the international fashion trend, and finding their favorite fabrics at the purchasing conference is very happy. In the future, such activities will continue to participate and cooperate with Shengze's enterprises.


    Reporters at random interviewed Jin Zhanhao textile, Fuhua weaving, Wen Xing Zhanhua textile and new Jinhua textile exhibitors. They said in succession that the pnational procurement of China silk net will be greatly improved compared with the previous sessions, and equipped with professional plation. This greatly facilitated the communication between enterprises and buyers, increased the chance to promote single opportunities, and communicated well with merchants. Many businessmen in many countries were interested in some of the products they supplied, and they had exchanged contacts with each other, hoping to become a new trading partner.


    From the feedback of many textile enterprises in Shengze, the environmental protection functional fabric is the focus of attention of this foreign purchaser.

    "At this multinational purchasing conference, we mainly sell cotton felt fabric, which is a new functional fabric."

    From Wujiang Hongcheng Textile Co., Ltd. sales staff said.

    Reporters learned from the salesperson that this fabric was popular among buyers, mainly because we made post-processing innovation on the basis of the original cotton cloth. This ensures that the cloth feels soft and feels comfortable on the basis of ensuring the cotton soft handle. Clothing is in the body, that is, warmth and fashion, and the comfort is greatly improved than that of ordinary cotton cloth.

    "To participate in this multinational procurement, with this fabric, three companies have made our intention, and we will continue to follow up after we go back, and strive to facilitate trade."

    A salesperson of the company said.


    This pnational procurement will attract the attention of Shengze textile suppliers. More than 100 suppliers will come to the procurement meeting to communicate with buyers. They are carrying large bags of fabrics.

    "The foreign buyers who come to Shengze are more enthusiastic. The products they need are more consistent with the products provided by our company.

    We have reached a purchasing intention with a company in the UAE. The other company said that after the purchase will be over, it will go directly to our company for field visits.

    Sheng Hong, a fabric salesman in China World Trade Center, said.


    This multinational procurement will enable Shengze suppliers to find business opportunities. At the same time, most suppliers also say that they will develop products suitable for the market according to the information provided by this multinational procurement, meet the customers' requirements for environmental protection functionality, and promote the upgrading of textile products.

    {page_break}


    Establishing China's clothing brand image and enhancing product market competitiveness


    The award ceremony of "2009~2010 China's best selling clothing brand investigation and recommendation activities" was held on the third floor of the color mall on the afternoon of October 21st.


    In order to speed up the pace of internationalization of China's garment industry in order to establish the image of China's clothing brand, enhance product market competitiveness and social popularity, China Textile newspaper, China National Business Information Center, China general merchandise business association and China business statistics society jointly sponsored the "2009~2010 China's best selling clothing brand investigation and recommendation activities".

    With its unique resource advantages and strong operational capabilities, the organizers have attracted many brand clothing enterprises, well-known commercial enterprises, trade associations and chamber of Commerce leaders to participate in the activities, which has had a huge impact in the industry.


    The recommendation of this survey is based on the recommended questionnaire of 100 large shopping malls and 50 well-known domestic clothing market in China, and the ranking of clothing sales of the national key shopping malls in 2009, which is based on the statistics of the China National Business Information Center. The appraisal committee composed of the organizers, department stores, clothing and clothing professional market, senior experts in the clothing industry and professional media lasted six months. Finally, the top 10 men's wear, women's wear, casual wear, down garment, children's wear and trousers brand in the 2009~2010 market of China were selected.


    This activity adopts international practice. It is sponsored by authoritative commercial statistical organizations, professional media, department stores, and trade associations.


    Wang Yao, director of the national business information center, pointed out at the meeting that with the intensification of the global economic integration process, foreign brands have been rushing to the Chinese market, and the competition in the clothing market is becoming increasingly fierce.

    How the domestic brands survive and develop in the fierce competition and remain invincible become the common concerns of the clothing industry.

    The selection of excellent Chinese clothing brands with excellent quality and high market share is a major event to promote domestic products and benefit the country and the people.


    By organizing the "China's best selling clothing brand investigation and recommendation activities", it will attract the attention of the whole society, greatly enhance the commercial value of clothing brand, and promote the rapid and healthy development of China's garment industry.


    Grasp the trend of fashion and create the fabric of popular fabrics


    After twenty-four years of continuous efforts, the textile industry in Shengze has been advancing in depth and breadth. The production of textiles is not only the highest in the textile industry base with an annual output of more than 60 billion meters, but also has a wide range of varieties and quality and excellent quality.

    The textiles currently produced include many kinds of natural fibers, such as real silk, chemical fiber, cotton, linen, all kinds of interwoven, interwoven and knitted fabrics, such as natural fibers such as mulberry silk, linen, cotton yarn and so on. Polyester, nylon, spandex, rayon and other kinds of chemical fibers, as well as all kinds of new fibers, such as Tencel, modal, bamboo fiber, soybean fiber and so on, have been widely applied, and new textile fabrics that meet different needs and functions are produced through various processes such as interleaving, blending, network and coating, and different finishing methods.


    China Eastern Silk Market Management Committee is keen to capture the special role of the trend of textile fabric in the consumption orientation of textile market, make decisive decisions and take effective measures to guide the vast majority of textile production dealers to develop and develop textile popular fabrics, and then guide the textile products market.

    Since 2004, the market management committee has joined the China Eastern Silk Market Association to collaborate with the national textile product development center to carry out the training of textile fabric designers, organize enterprises to participate in the evaluation of China's textile and fashion fabrics, and set up the popular fabric research and Development Award Fund, and award the popular fabrics for the finalists, so as to arouse the enthusiasm of the new textile products manufacturers for research and development, and achieved good results.

    Over the past few years, the popular fabrics of Shengze textile enterprises have been selected from the 4 fabrics of 4 enterprises in 2005, and developed rapidly to 141 fabrics of 93 enterprises in 2010. The number of enterprises entering and entering the country has occupied about 1/3 of the total number of entries nationwide, and successively many products have won the Innovation Award, the best prize and the best color award. At the same time, 14 enterprises have become the development base of Chinese textile products with outstanding achievements in product research and development, and occupy a large proportion in the national textile product development base.

    Textile enterprises in Shengze have made great achievements in the research and development of popular fabrics, which has attracted wide attention in the industry.

    The market management committee has also worked with the China Textile Information Center and the national textile product development center. Since 2005, China has launched the annual launch of China's textile fabric fashion trend in China's Eastern Silk Market. At present, the Oriental market has become the base of China's textile fabric popularity and the base of China's popular fabric procurement, which has greatly enhanced the visibility and influence of the market.


    In order to give full play to the advantages of Shengze textile enterprises in the development of popular fabrics, under the guidance of the China Eastern Silk Market Management Committee, in April 2010, the popular fabric alliance of China's Oriental silk market came into being.

    The alliance has included 100 outstanding textile production and sales enterprises in Shengze, including 10 national textile product development base enterprises and more than 70 Chinese popular fabric entry enterprises. 10 of them have been selected as the 500 top Chinese textile enterprises.

    The member enterprises have the most advanced modern water jet, jet and knitting looms for over 3 units, providing 1 billion 500 million meters of the most popular textile fabrics in China every year. In recent years, more than 500 products have been selected for China's popular fabrics.

    The products of the alliance members are mostly high-end products with high added value and obvious characteristics of differentiation. The main products are high-grade silk, silk fabrics, microfiber fabrics, low carbon environmental protection functional fabrics, shape memory fabrics, sports series fabrics, casual fabrics, women's wear fabrics, down garments series fabrics, temperature control cotton fabrics, suede, umbrella fabrics and home textile fabrics.


    In order to further enhance the development capacity and level of the popular fabrics in Shengze textile enterprises, on the afternoon of October 26th, China's textile and textile fashion trends conference in 2011/12 autumn and winter and the 2010 Wujiang textile fabric design exchange summit were held in the third floor conference hall of the color mall. The experts and researchers from the China Textile Information Center and the National Textile Product Development Center released the latest trend of textile fabrics at the conference, and introduced the latest achievements of Shengze textile enterprises in the new product development.

    China's Oriental silk market popular fabric alliance and China Textile Information Center's popular trend Publishing Center signed a contract at the conference to establish a comprehensive close cooperation relationship.

    It can be predicted that there will be a new peak in the development and production of textile and fashionable fabrics in Shengze.

    At the meeting, 93 Chinese fashion fabrics enterprises will be commended, and the participants will be organized to observe the 2011/12 static distribution exhibition area of China's textile fabrics.

    The static display will combine the trend theme and the hot trend of this season with the fabric exhibits of outstanding enterprises in Shengze. With a lot of ready-made garments that are rich in trend concept, we can interpret the four main fabric themes of this season: undercurrents, precipitation, cradles and parsing.

    The use of clothing to better show the style of the fabric, make designers and buyers resonate, promote product development and trade and trade.

    China Eastern Silk Market fabric design service center also held 2010 Wujiang textile fabric design exchange summit, invited a group of well-known domestic fabric design experts and designers to exchange the latest information and trends of the world textile fabric design concept, design style and fashion trend.


    At the same time, China Eastern Silk Market popular fabric online trade website also held a ceremony at the press conference.

    Popular fabric net (www.texlx.com) is dominated by popular fabrics, sample display, online trade fairs, supplemented by tide trend, enterprise direct attack, new product release, fashion designers, textile technology, raw material prices, fabric prices, popular colors, purchase information and supply information. Among them, the online trade fair will be the first to achieve 3D effect. The use of online shops opens a good prospect of "24 hours shop and 365 days Exhibition", and the entry of popular fabric enterprises alliance also adds color to the textile industry.

    In order to make the "Chinese fabric" go global, the website will also offer an English version, which will help foreign businessmen understand China's textile products and promote the development and innovation of the textile industry.


    2010 China (Shengze) popular fabric Fair has been a success. The series of activities held during the fair will become a new starting point for Shengze and China's Eastern Silk Market to strive to build the fabric of China's popular fabrics.


    The wind comes from the East.

    We are looking forward to blowing the "Dongfeng" of the popular fabric from the Chinese Eastern Silk Market to the world and sweeping the globe.

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