How Should A Bag Shop Open?

Opening a franchised store is a little bit of a choice in choosing store locations and store sizes.

address

Shop is the most popular, and it's the best place to set up shop where people concentrate traffic.

Business area

Master the volume and traffic volume of your area.

Generally speaking, good shops have some common characteristics, which can be summed up by the above questions.

These characteristics include:

(1) high frequency of business activities

Such areas are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.

Such a shop is called "an inch of gold".

In this area, logistics is fast. For the clothing industry, the trend of clothing is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold. Therefore, the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

(2) areas with high population density

Shops opened near residential areas, with a relatively concentrated population and high population density.

In such areas, people of all ages and social strata have.

It is easier to choose different styles or types of clothes, and there will be more customers.

Moreover, because the flow of population has been very large and easy to grasp daily sales, sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(3) streets with large traffic volume

Shops in such streets, large traffic, patronize shops more customers.

But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location.

For some of the traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not the best choice for the clothing store address.

(4) areas with convenient pportation

If traffic is convenient, customers will be willing to patronize and willing to go there by car.

Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(5) a place where people gather or gather.

For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops.

Fashion is popular and has many styles, so long as people can buy fashionable clothes of unique style, people will not buy them anywhere else.

Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.

(6) neighborhoods of similar shops

For clothing items, if you can focus on a lot or block, you can attract customers.

Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

For example, a street in Chengdu's coconda alley is a gathering place for high-end clothing in Chengdu. The business is quite hot. East ERON street is a leather street. When the weather turns cold or the cold winter is coming, people who choose to buy leather clothes will come here and do business.

Generally speaking, the area with more than two conditions is a good location. If all of them are available, it is the best shop location.

However, the rents with these conditions are generally quite high.

Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund.

Generally, as long as the idea of opening a shop is right, it is high investment and high return, so we must invest in the shop site.

In fact, the high rent of a good shop site is not formed two days a day, nor is it arbitrarily elevated. It is a contract formed between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the rent owner.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see whether space can do business in gold.

If there is no diamond, do not live in China.

If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

How to decorate the shop?

Facade decoration

Oscar's facade is a uniform style. You can make some special decorations suitable for your surroundings according to your surroundings.

Generally, a window display is placed on the facade and several models are placed so that people can see clearly from outside.

The store layout is as simple as possible, and the wall hanging clothes are basically the recommended clothing for this season.

If the space is not large, the interlayer glass table can be used instead of the shelf in the middle position.

Lighting layout

Clothing stores are very particular about lighting effects. Shops generally need to buy two types of lamps: warm lamps and spotlights.

The light from the warm lamp is warm and warm, which does not change the color of the clothes, and is suitable for lighting the clothes. The refraction of the spotlight is dazzling and beautiful, which can make the shop hall bright and bright, but it will cause the color deviation of the clothing, so it is not suitable for the clothes fitting or the fitting mirror.

Take 70 square meters of shops as an example, you need to buy 20 warm lamps (40 watts per side) and 16 spotlights.

Coat hanger: there are many kinds of hangers to choose from, such as ordinary clothes hangers, rattan clothes hangers, sitting clothes hangers and iron clothes hangers.

When hanging, pay attention: the sweater or sweater is best hung on the sitting clothes rack, and must not use iron clothes hanger, otherwise the shoulders of the clothes will go out of shape.

Tidy up box: don't stack all kinds of clothes in the room at random. This will make the store look untidy. It is best to buy some plastic finishing boxes for clothes.

Air conditioning: equipped with an air conditioner, no matter whether it is summer or winter, customers will not be affected by temperature when fitting.

What about clothes in stock?

It is very difficult for clothing stores to avoid the backlog of products. They should deal with seasonal clothing as quickly as possible.

In particular, large dealers, even if they lose money, will easily lead to inflow of funds and affect the overall operation.

Oslet has ten backing to ensure that if there is too much inventory, oslet will have a complete solution.

What if there is an accidental injury to the clothes?

Sometimes customers will accidentally damage clothes when they try and see the goods. However, the frequency of such accidents is not high, which usually does not affect normal operation.