Twelve Major Business Models Of Traditional Chinese Clothing Market And Network

　　 In the new economic era, business model It is the basis and driving force for market transformation and innovation. Under the background of "going wholesale" trend in garment market and the function of garment market shrinking, the new business mode is implanted into the Chinese clothing market. Industrial transformation Open up new fields and spaces. The author has passed twelve major aspects of China's clothing market in recent years. business model We hope to provide a new way of thinking and reference for the transformation of the old fashion market and the positioning of the new garment market.

1. Keqiao mode: China Textile City

China Light Textile City is built on the market of China's largest textile production base - Keqiao. But the market did not lie on the "cloth" to sleep, but actively sought to enhance the value of "cloth" industrial chain, and through the "Convention and exhibition, creativity" and other activities, gradually set up the clothing and clothing market and clothing creative design headquarters, increased the value added of the textile industry chain. That is, the expansion of industrial chain: textile production - textile market - Textile Exhibition - clothing market - clothing creativity - the integration of textile and garment industry chain operation, and become an example of the expansion of the textile and garment market industry chain.

Two, Yiwu mode: Yiwu international trade city.

On the basis of the transformation of the one or two and three small commodity markets, Yiwu international trade city has driven the development of related manufacturing industries with the help of the market platform. Based on the improvement of the small commodity market, it continues to march into the clothing market. It is reported that the 700 thousand square meter clothing market in the planning and construction will create a new "myth" of Yiwu's clothing market. That is, the upgrading of the market chain: the integrated wholesale market - the small commodity market - the international sourcing center - the clothing brand market. Become a model of market driven industry and perfect market class.

Three, Changshu mode: Changshu clothing city.

Changshu Garment City, as an old clothing market in China, does not simply walk the old road of "big market, large wholesale and large mix". When most of the old professional market is in distress for homogenization competition, they begin to explore the road of innovation that you integrate with me and you specialize in me. That is, the subdivision of the chain of products: the clothing market, the center - the center - the center - the trousers industry center - the shoe industry center - the foreign trade domestic sales center, etc., which provides valuable experience for the strong and big market of China's old clothing market.

Four. Tianya mode: Tianya mansion.

Beijing Tianya group gradually entered the clothing market after experiencing all aspects of selling, distribution, agency, wholesale and market in the clothing market. With the foundation of clothing sales and the re development of the clothing market, the concept of sincere operation of the clothing market has been formed. That is, the transformation of operation chain: Leasing booth -- leasing market -- building market -- managing the mall -- operating brand -- professional market operator. It has set a benchmark for the formation of China's apparel market operator system.

Five, WTO mode: World Trade mall

Shanghai World Trade mall as a headquarters clothing market procurement center, did not take the traditional clothing wholesalers service of the old road, but to build two international and domestic market procurement platform, with "matching" as the core, with "purchase" as the goal, become "buyers" and "sellers" of the "home of purchase". That is, procurement chain search: clothing procurement platform - international buyers - domestic wholesalers - Procurement matching - Procurement value-added services. Let procurement become the soul of the clothing market and the GPS of international sourcing.

Six. White horse model: white horse clothing market.

The white horse clothing market is famous for its "highest volume per unit area" and "the highest value of market value", and relies on "double brand operation" and "member type incubation" to dominate the world. That is, brand chain derivation: professional clothing market - brand clothing market - brand merchants, commodities - brand operation, alliance - brand investment and expansion. It has created a miracle for the intensive operation of the brand clothing market.

Seven, Southern China mode: Southern China City

Shenzhen Southern China City, as a comprehensive platform for comprehensive trade and commerce, takes the construction of the market volume of 300~1000 square meters as the banner, and takes the clothing market as the main theme of the comprehensive market. At the same time, with the help of the capital listing platform, it quickly avoids the mature business circle in Nanning, Nanchang, Xianyang, Tieling and Lianyungang, and boldly builds the city independently and creates a "new blue sea" for the clothing market construction. That is, the layout of real estate chain: commodity market capital operation chain trade city - comprehensive business circle. Southern China will change the way of construction and operation of traditional clothing market.

Eight, the United States model: Metersbonwe direct shop

No one thought that the Metersbonwe enterprise, which was founded in 1995, has completed the magnificent turn from "garment manufacturing" to "terminal operation" in only 10 years. Thanks to the listing of enterprises, Metersbonwe's clothing store has achieved more than 5000 square meters, and has created a new mode of "large scale, multi brand" chain clothing store. That is, the extension of the terminal chain: clothing production - agent sales - exclusive stores - Direct stores - Multi brand complex stores. It becomes the "upstart" in the "short process terminal" clothing market.

Nine, e-commerce mode: online shopping mall

Lining, seven wolves, Sijiqing clothing market and other online stores open shop means that the online shopping mall's "going to sea" and the clothing market's "Internet access" have become the two sides of the clothing market and the Internet. That is, the promotion of network chain: integrated website -- enterprise information -- online shopping -- clothing mall -- network alliance operation. The clothing net product market may be "no consensus", and it is also the "new favorite" that the clothing market can not accept.

Ten, ground one mode: people and land one avenue.

I do not know when people and groups began to "move" the "underground market" this "cheese". As a result, the clothing market in Guangzhou, Shenyang, Wuhan, Zhengzhou and other places began a vigorous gold rush, which allowed the traditional clothing market to compete and meet opportunities. Tens of millions of square meters of underground clothing market in the next few dozen cities will change not only the clothing market, but also the clothing market. That is, the expansion of investment chain: underground engineering -- underground mall -- capital operation -- underground clothing chain Market -- underground real estate operation. The first avenue will enable the clothing market to realize the stereoscopic and chain layout under the birth of capital.

Eleven, name purchase mode: name purchase

Clothing enterprises and clothing market belong to different fields of the same industry. Maybe the world financial crisis has made Wenzhou enterprises see the important value of market channels. However, this is not a single enterprise alone, but rather a "multi company" heating. That is, the chain integration of enterprises: Clothing Enterprises -- stock groups -- clothing brand market -- brand market chain operation. When garment enterprises begin to enter the clothing market directly, it means the opening of the chain era of Chinese brand clothing market.

Twelve, fan guest mode: Fan Ke Cheng

The traditional clothing market channel is nothing more than the process management of "entering, selling, storing", but fan Ke Cheng pin has subverted the process and channel of the traditional clothing market. Vinci makes the "market determine production and make the consumer decide the price", giving an important lesson to the traditional clothing enterprises and the old clothing Market: "clothing can be sold without the market, and the brand can be built by the Internet". That is, channel chain promotion: network platform - channel promotion - network brand construction - channel brand formation and extension - channel brand operators. Van customer service has made a strong contribution to the multi-channel brand building of China's clothing market.