• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Export Shoe Enterprises Can Only Enhance Their Added Value To Ensure Their Favorable Position.

    2010/11/2 11:31:00 69

    Shoe Companies Create Brand Names

    In November 2nd, there was a famous theory of "smile curve" in Economics: using an upward parabola to describe the added value of every link in the industrial chain, the design of the "corners of the mouth" at both ends of the "smile curve" is designed. Sale The added value is very high, while the lowest value added in the manufacturing part is located in the chin position. Professor Xu Congcai, President of Nanjing University of Finances and Economics, for example, is famous. Nike Most of the sports shoes are made in China, and the international market is priced at US $45-75 / double, while our export price is only $10.


    China's rich raw material resources and perfect industry chain The huge processing capacity, sound sales and market network, political and social stability, and so on, contribute to the sustainable development of the industry. The comprehensive advantages are difficult to replace in other countries and regions in a short time. But it is undeniable that with the rise of labor costs and the expectation of RMB appreciation, China's competitive advantage is gradually weakening. The largest export volume but low added value is the biggest weakness of China's footwear export industry. Adjusting the industrial structure and enhancing the added value of products, the business strategy that focuses on shifting the business focus from production and processing to leading brand value will help the long-term competitiveness of Chinese shoe enterprises.


    Environmental protection shoe materials help enterprises break through green technology barriers


    In production, traditional shoe materials will not only cause waste of resources, pollute the environment seriously, but also affect the working environment of workers and the health of contacts. Compared with other regions, Quanzhou shoe enterprises have been walking ahead in innovating environmental protection shoe materials. In recent years, about 20% of the enterprises in Quanzhou have begun to dock with the environmental protection shoe materials enterprises to replace the materials for making shoes, which can increase the added value of products sold in China, and retain the post-80 and 90 workers who require higher working environment in an environmentally friendly working environment. In the world, the environmental protection of shoemaking is very important. Many countries have set up green technology barriers, and domestic shoes can not meet the local environmental indicators, so they may be faced with a price discount, and even difficult to enter the difficult situation of foreign market sales. The use of environmentally friendly shoes can also clear the technical barriers to the export of shoes.


    The added value of innovative shoe materials is much higher than that of new materials. Enterprises can try to use some highly functional shoe materials to make differentiated shoes products, so as to improve market share. When new shoes are used, the cost may continue to rise, but the average cost of shoe making can be reduced by 20% to 25% compared to the cost of using old materials after training workers have been used, which also makes up for the "profit gap" of enterprises' profit rising. Of course, the reduction of the cost of new shoe materials will also be reflected in the retail price in the form of price, which means that consumers can buy environmentally friendly shoes at a lower price.


    Focus on improving the added value of sports shoes


    Small to a pair of sports shoes sole "single" force point, so that the entire civil engineering system building area "strength", will be injected into the production process, the product will increase the gold content. "In the United States, mechanics is widely used in shoemaking and sporting goods." Cheng Gengdong said that the height of the heel, the focal point of the upper, the upper and the sole of the shoe, and which materials should be used to absorb and speed up, are all particular. The introduction of motion mechanics to shoemaking production will make Quanzhou's shoes products get rid of the low added value dilemma.


    According to Cheng Gengdong, a pair of sports running shoes combined with the production of sports mechanics can effectively reduce the frequency of injuries when people exercise.


    Reporters learned that a few years ago, Anta, PEAK, Hongxing Erke and other sports brands in Quanzhou initially tried to apply motion mechanics to production research and development. Many famous enterprises have increased their research and development efforts on basketball shoes, and researched and developed them according to the strength and strength of various positions such as centers, forwards and guards. {page_break}


    Brand can really turn over.


    In 2009, the annual output of Chinese shoes reached 6 billion pairs, equal to that of the world. Due to the rapid growth of the number of shoe enterprises, more and more domestic enterprises in the past have launched their products abroad. Enterprises that are crowded on one road see the good selling styles copy each other. The simplest and most effective way to compete is to "bargain" with each other.


    "Freezing three feet is not a cold day." To prevent cannibalism among peers, we must first strengthen the effective regulation and self-discipline of the industry. The consistent view of shoemaking enterprises is that Chinese shoes must play their own brands, increase the added value of products and enhance the overall image.


    In 1993, Kangnai group won the title of "China's ten largest footwear industry". In the first half of 2001, the first store opened to Paris, France and New York. In June of the same year, the world shoe capital, Rome, Italy, also had a Kangnai store. In December this year, Losangeles will also open a 200 square meter Kangnai flagship store. So far, Kangnai has set up more than 70 stores in more than 10 countries, and has created the market price of Kangnai shoes exported at an average price of 13 US dollars.


    At present, the RMB appreciation, raw material prices rose sharply, wages increased, many small and medium-sized shoe enterprises were forced to bitter spanformation. At present, there are still few products with high added value and high technology content in the footwear industry. Enterprises should gradually realize the export from products to capital output, brand output, adjust product mix, improve product quality and grade, and increase the added value of products. Only in this way can the shoe enterprises guarantee their favorable position when they export.

    • Related reading

    Affected By The Appreciation Of The Renminbi And Rising Prices Of Raw Materials, Shoe Enterprises Are Facing A New Pformation.

    Footwear industry dynamics
    |
    2010/11/2 11:13:00
    43

    Chinese Shoe Companies Create Their Own Brand &Nbsp; They Say No To Foundry.

    Footwear industry dynamics
    |
    2010/11/2 10:43:00
    56

    海外市場(chǎng)持續(xù)萎縮 中國(guó)外銷鞋企加速轉(zhuǎn)型內(nèi)銷

    Footwear industry dynamics
    |
    2010/11/2 10:00:00
    64

    The Shoe Industry Has Been Heavily Involved In The Twelfth Dongguan International Footwear Exhibition.

    Footwear industry dynamics
    |
    2010/11/1 15:32:00
    70

    Hongkong Shoe Makers Are Buying Huge Sums Of Money To Buy London Properties.

    Footwear industry dynamics
    |
    2010/11/1 15:24:00
    67
    Read the next article

    The Newly Established Minimum Wage Standard Of The Garment Industry In Bangladesh Will Take Effect From 1.

    The newly established minimum wage standard of the garment industry in Bangladesh will take effect from 1. The minimum wage standard of domestic garment industry will be increased by 80% on the basis of the original.

    主站蜘蛛池模板: 色久综合网精品一区二区| 久久久久亚洲av成人网| 3d动漫精品成人一区二区三| 精品久久久久久无码国产| 97精品人人妻人人| 电影天堂2018| 天堂草原电视剧在线观看图片高清| 又黄又爽又色的视频| 中文字幕免费在线观看| 美女黄色一级毛片| 探花国产精品三级在线播放| 国产一级一国产一级毛片| 中文字幕第一页在线播放| 老司机亚洲精品影院在线观看| 4ayy私人影院| 欧美亚洲国产精品久久| 国产理论在线观看| 久热这里只有精品视频6| 香蕉视频网页版| 无码精品久久久久久人妻中字 | 老子影院午夜理伦手机| 无码福利一区二区三区| 国产91成人精品亚洲精品| 中文字幕久精品免费视频| 精品久久久久久国产| 天堂中文8资源在线8| 亚洲成a人片在线观看www| 亚洲丝袜第一页| 日韩在线视频导航| 国产一区在线视频| 两个人的视频www免费| 真正全免费视频a毛片| 图片区偷拍区小说区| 亚洲乱码一二三四区国产| 4虎永免费最新永久免费地址| 日本bbw搡bbbb搡bbbb| 内裤奇缘电子书| 88aa四虎影成人精品| 日韩精品久久久久久免费| 噜噜噜在线观看播放视频| a级一级黄色片|