Swimsuits Are Almost Floating And Small And Medium-Sized Enterprises Are Turning Around.

Looking at the current swimsuit industry in China, more than 90% of the market share is occupied by numerous small and medium-sized enterprises. This situation is most representative of the three major swimsuit bases in Fujian, Jinjiang, Zhejiang, Yiwu and Liaoning Xingcheng, especially in Zhejiang. Under the obligation, the majority of swimsuit manufacturers are not large in scale or even in the family workshop scale. But because of their small size, the mobility of the production adjustment direction is quite strong, and the ability to respond to market changes has almost reached the level of perfection.

Xu Wencai, a native of Zhuzhou, Hunan, took his wife to volunteer work years ago.

After a little savings, around 2003, both husband and wife set up a garment processing factory.

At present, his factory is busy with 7 or 80 workers, and only 20 people are free at leisure.

For most of the year, Xu Wencai's factories rely on others to produce underwear to earn meager profits.

The global financial crisis which began in 2008 has brought great impact on his small factories.

At the worst time, Xu Wencai did not receive an order in the first quarter of three consecutive months.

But every spring, his factory starts in the three class of rain or shine.

The workers rotate, but the machines never stop.

At this time, the product is the swimsuit that will enter the peak season in summer.

For Xu Wencai, his factory does not have or need to design R & D department.

The style and color of the swimsuit he produces every year mainly comes from the following aspects: first, the hot sales last year, and the direct production of this year's "gourd painted ladle"; the second is to go all the way to the market and look at the new brands launched this year, and then go home to clone and produce "Shanzhai" bathing suits; third, adjust the style and structure of the products at any time according to the information feedback from the market.

Xu Wencai never worried about the sales of swimsuits.

Relying on Yiwu's world-famous small

However, as we all know, the wholesale market of voluntary commodities has always been known for its low price.

So, Xu Wencai's swimsuit needs to be considered.

In fact, Xu Wen Cai's choice of fabrics is quite arbitrary when he is producing swimsuits.

In his own words, "everything starts from the needs of the market".

According to the relevant regulations of the state on swimsuit, swimsuit has professional quality inspection standards in terms of resilience, light fastness, sea water resistance, sweat resistance, swimming pool water and fiber content.

But obviously, Xu Wencai is so small.

If the sales market and dealers ask Xu Wen Cai to lower the price of swimsuit, he will try every means to produce inferior fabrics.

"Price fixing" has been a "latent rule" which is generally followed by small and medium enterprises in the swimsuit industry in China.

Because such enterprises do not directly deal with consumers, they do not think much about the quality of swimsuits.

They are more concerned about the needs of downstream wholesalers and distributors who meet directly with them.

Such a small and medium-sized swimsuit production enterprise does not produce a lot of products per batch. Raw materials are basically purchased with the purchase and there is no worry about fabric inventory. A certain style of bathing suit is hot in the market. They immediately work overtime to make up the swimsuit. Another style swimsuit is unsalable, and immediately stops production. Keen market insight and flexible production and operation mode make the small and medium-sized swimsuit production enterprises dominate the swimsuit market for decades. However, the existence of plagiarism brand swimsuit design behavior and the quality problems of low price swimsuit products have been despised by many people, and it is also one of the reasons why consumers complain most. "Boat is small, good turn around".