Swimsuit Is Unimportant, Becoming A Passer-By In The Clothing Industry

　 In the early summer of 2010, the weather in Sichuan and Chongqing was particularly strange. At noon, the blazing sun is baking the earth. For several days, the high temperature above 35 degrees makes the outdoor air suffocate. At this time, most of the masses have thought of swimming to cool down the heat. Or go to the natural bath, or to the facilities Complete All of the swimming pools have to face a practical problem of choosing and buying swimsuits.

With the continuous development of China's economy and the remarkable improvement of people's living standards, the styles, fabrics and colors of swimsuits have undergone earth shaking changes. Facing a wide variety of swimsuits in the shops, consumers inevitably feel overwhelmed and unable to start. However, compared with other clothing products, professional swimsuit shopping guide is very few. It's hard to see a knowledgeable and proficient shopping guide in front of swimsuit counter in general department stores, supermarkets and other sales places.

In the middle of June 2010, Ms. Li from the business department of a company in Chongqing made an early appointment with her friends to go swimming in the water park of Caribbean park. She remembered that she had bought a suit of swimsuit at home last year, so she went home from work and began to look for it. After a lot of hard work, she found the "old" swimsuit in the corner of the closet, and she couldn't wait to put it on.

But this test found a problem, it turns out that Miss Li has put on a little weight this year. In fact, if it is changed into other clothes, such as coats, it is not obvious. But after the swimsuit is put on, whether it is suitable or not is clear at a glance. In addition, Miss Li also thinks that the swimsuit she bought last year was fashionable at that time, but now it seems to be out of date. As the saying goes, girls can never catch up with the pace of fashion change. Therefore, Miss Li did not hesitate to abandon the swimsuit, planning to take time to go to the department store to buy another two.

The next day, as soon as she got off work, Miss Li went to the nearby department store to buy swimsuits. However, she walked around the clothing sales area of the shopping mall, and found no swimming suit. Later, Miss Li pondered that the material used in the swimsuit was less, which might be regarded as underwear products. So she went to the underwear counter on the third floor. Unfortunately, there is still no swimsuit she wants to buy.

After inquiring about the salesmen in the department store, Miss Li suddenly realized that the original swimsuit quilt Department stores Companies fall into the category of sporting goods. Only in the sports goods sales area where basketball, table tennis rackets and other commodities are sold. However, Miss Li can only turn around and come to the sporting goods counter on the fifth floor.

Sure enough, Miss Li found all kinds of swimsuits here. Apart from different styles and colors, there are conjoined style, flat angle style, high waist style, skirt style, split style, bikini style and so on. Miss Li, who was dazzled by the sight, was confused again. What kind of swimsuit should she choose? I was going to consult the shopping guide, but I didn't see them around. The saleswoman at the counter told her that since the sales cycle of swimsuit had a great influence on the closing season, the rest of the time was off-season except for the peak season in summer. From the perspective of economic interests, no one is willing to be a special swimsuit shopping guide.

At the same time, careful Miss Li also found that most of the swimsuits hanging on the hanger had no tag. Even if there are some Tag Also did not indicate the fabric composition of the swimsuit. Under all kinds of helplessness, Miss Li can only rely on her own feelings, take out the courage of "blind riding blind horse" and choose a swimming suit that is not suitable for her.

　 For most Chinese consumers, swimsuit is not used for a long time in their mind, and it will be idle after summer. And, generally speaking, the price of swimsuit is not high, and it is basically changed every year. This situation, on the one hand, shows that China's swimsuit market has great potential, on the other hand, it also reflects that in the minds of consumers, swimsuit is just a passer-by in many clothes in his wardrobe, and he will not leave much memory.