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A 21 Year Old Girl Starts At 30 Thousand Yuan And Ventures Alone.

2010/11/3 13:48:00 63

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The first prize of the Nanjing entrepreneurship award was picked up by a 21 year old girl. She also won a business bonus of 16 thousand yuan. How did the girl named Cheng Xi go to the road of success? How did she manage her own business at a very young age? What was the story of her bitter taste behind her?

In the street facade, located at 7 of Tongji street, there is a very small two storey facade. Above the lintel is the book, the spectacle of Nanjing.

The light box of the limited company is not very conspicuous in many facade rooms. Cheng Xi owns the clothing company. When the reporter enters the shop, he sees that the room is basically not decorated, and all kinds of fabrics and clothes are hung up with a small room. The shop looks crowded.

On the two floor, Cheng Xi's office is also a collection of simple office tables. The rooms are filled with various kinds of fabrics, and all kinds of clothes are hung on the top.

In the gap, Cheng Xi told reporters about his own business.

Story

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Starting business with 30 thousand yuan

After graduating from school in 1997, Cheng Xi had no steady job. So she worked as a salesperson in the Confucius Temple mall, engaged in clothing retailing. In her work, she gradually acquired knowledge of clothing production, sales and other aspects, and in the process of dealing with various customers, she solved the market demand and accumulated some market experience.

半年后的1998年初，聰明的程曦決心自立門戶，走出了創業的第一步，她向父母借了3萬元錢，開了一家小服裝店，行情不錯，第二個月小店就開始贏利，服裝店平穩發展了兩年，資金有了一定積累，程曦對服裝市場更加了解，2001年她在家人的支持下，注冊成立了曉曦制衣廠，結果由于缺乏資金、知識、管理等方面的經驗，企業一度陷入困境，小制衣廠從5月至9月短短5個月的時間，虧了20多萬元，程曦幾年內賺的錢血本無歸，她難過的流淚了，但倔強的程曦沒有就此低頭，她冷靜地考慮后認為，生意失敗的原因在于企業人員、面料、管理方面的落后，于是她招聘有經驗的管理人員，并向專家請教相關知識，白天工作，晚上到高校學習企業管理課程，并向父母、親戚借了7萬元錢，以圖東山再起，功夫不負有心人，企業開始逐步走出低谷，到01年底企業開始不虧本。

Finding the right position and making bigger enterprises

After 2002, the garment factories developed smoothly and the enterprises entered a healthy development.

track

The personnel, capital and market have been gradually enlarged. The equipment of the enterprise has been started by the first two high-speed single sewing machines. At present, the enterprise has completed the orders, production and sales through-train, and the machine equipment has imported pressure machine from Japan. The enterprise has 7 stores and wholesale counters in the City, specializing in marketing Xiaoxi and spectacle brand clothing, all of which are made of popular clothing and sell well.

At the beginning of this year, Xi renamed the original enterprise as a wonder clothing company, and registered its trademark. At present, the annual output value of the company is about 1500000 yuan, employing 56 employees, including 32 laid-off workers.

Cheng Xi said that laid-off workers have disadvantages, but they are steadfast, diligently, cherish their hard won jobs, and are completely competent for their jobs after study. This is also a manifestation of enterprises' return to society.

Through the express, Chen Xi told the sisters who wanted to start a business that they must be bold enough to try and find their own positions.

50 stores in 3 years

At present, the development of enterprises is relatively stable, but Cheng Xi is not satisfied.

Entrepreneurship

In the process, the personal value can be fully reflected. In 3 years, she will set up 50 small orders and sales clothing stores in Nanjing, but Cheng Xi understands that her business is still in the start-up stage and has limited strength. She said that the network will be mainly located in the residential area, not in the commercial network, first because of the cost problem, and two because the localization of its products is popular.

Although the enterprise has already started to expand initially, she still runs between every node, workshop and business unit every day, and constantly adjusts her products and marketing methods according to the market changes.

Cheng Xi confidently said: we are not like big enterprises can only do specialized clothing, even if the profit is small, we also do, not only to make group clothing, personal personalized clothing we do not mistake, scale will benefit, we will gradually expand.