Women'S White-Collar Business Diary: Entrepreneurship Needs Action

Start with interest

April 2009 25 Saturday

Today, I returned home from Beijing to Henan.

Think of life changing.

Do you want to open a clothing store or a snack bar?

When working in Beijing, there are a lot of snack bars near the unit, and the business of rice noodle shop is surprisingly good. When it comes to food, it is always full of people.

Although Zhengzhou is not so prosperous as Beijing, there are also many foreign population. If we open a authentic Guilin rice noodle shop, Hei hei can not only do business, but also satisfy our appetite.

I don't know what business is, but as a consumer, some shops are willing to patronize, others are unwilling. As long as I consider my needs from my perspective, I should be able to serve customers well.

But I can't cook a girl, can I do a good job in a restaurant?

Entrepreneurship requires action.

Saturday, May 30, 2009

Just from the Guilin investigation, the harvest is really great.

Ever since the idea of opening a rice noodle shop, I have visited more than a dozen rice noodle shops in Zhengzhou. I have studied and studied carefully from decorating design, rice flour type to service management, and put it on a small book.

But every time I eat that rice noodle flavor, I will be disappointed, not only does not have the most characteristic acid rice shoots of Guilin rice noodles, but also tastes far less authentic than I eat in Beijing.

Now that you have to do it, you need to be the most authentic snack.

I invited my friend Xiao Mei to go with me. She is a gourmet and her mouth is very tidy.

Before I went to Guilin, I collected more than ten shops of Guilin rice noodles on the Internet.

One week in Guilin, we almost had rice noodles.

The original rice noodles are tasty and tasty. The key lies in brine. Each shop has slightly different brine flavours, and the brine formula is kept like a treasure by the stores.

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The boss of the family told me that the brine formula of their family was handed down by their grandparents, and only 4 of her brothers and sisters would.

It seems that if you want to learn the best part, you can either make a franchisee, or go to the store to learn technology yourself. It seems easier for me to join a girl who can only do instant noodles.

Because they have no experience in business and know nothing about market technology, joining them is equivalent to having a think tank of their own.

We selected a shop with excellent rice noodles and talked with the boss about joining.

The store has three or four chain stores in Guilin and has a certain brand effect.

But when the boss heard that we were out of town, it was a bit less enthusiastic. He said that he had not planned to expand abroad at present, but he could fill out a form first.

Three people spend a lot of money on learning skills.

Wednesday, July 1, 2009

After a month of decadence at home, I did not wait for the call from the shop, but I could not wait for the day.

I got in touch with the owner of another rice noodle shop and asked about learning technology. She was very enthusiastic, and 40 thousand yuan package teaching package.

Although not cheap, but taste is the key to the catering industry, we must not be stingy. So I took my father and uncle together to pick up my bags again and prepare to study in Guilin.

The reason why 3 people went together mainly considered that my father and I were both at home, and they could not cook at all, so I came to my uncle who would cook my meals as a foreign aid.

I didn't expect to get into trouble in Guilin. What cow intestines and tripe?

My dad and I met all kinds of meat and spices just for 3 days.

After I started studying, I got up at 3 in the morning. I learned how to wash eight or nine kinds of raw meat with my master and cook them with 20 different spices until second days.

Guilin is a tourist city, plus this rice noodle shop has a very good business. After boiling the second day brine, we can watch it on the side to see how the master works.

After 15 days of study, we made a successful exit.

After returning to our hometown, we immediately began to try brine.

Although it is a study in Guilin, most of it is on the side, because the material is expensive, so we never get through it personally.

After many tests, the brine boiled out finally has the flavor of "Guilin".

Localization development can not lose the characteristic {page_break}

Saturday, November 28, 2009

With limited funds, we have to open a shop less than 20 square meters in the small street beside the busy section of downtown Zhengzhou. There are two colleges and several high schools nearby, so there are many guests coming and going.

It has been running for a period of time, and the problem has emerged. How to maintain its own characteristics and adapt to local tastes? In order to keep the characteristics, I insist on using the raw materials pported by Guilin to keep the original flavor of Guilin rice noodles, and at the same time, in order to suit the local people's habit of eating noodles, all kinds of rice noodles can be made into noodles.

Some couples come, and girls like rice noodles, and boys still choose noodles.

Moreover, when studying technology in Guilin, Henan specially developed tomato, egg and rice flour and rice flour for braised pork and so on, adding more varieties and making the dining room more selective.

There is another problem in my business. The sour bamboo shoots in Guilin rice noodles are a special excipient. It smells sour and smelly. Some people like it, but many locals smell it when they enter the shop.

If you get rid of it, you will completely lose the characteristics of Guilin rice noodles; keep it, and be afraid of losing some customers.

My father's words made me very relaxed. He said that after eating, he was not able to get used to it. After all, it was a minority. It was difficult for everyone to talk about it.

A franchisee?

Sunday, October 10, 2010

Today is the 1st anniversary anniversary of the rice noodle shop. What makes me most happy is that nearly 200 thousand yuan borrowed from relatives and friends has been paid off.

It has always been thought that winter is the peak season for catering. Now it is discovered that it is not, mainly affected by geographical location. Once the holidays are over, students will be reduced by more than a half.

Also, we can not always use relatives and friends as employees, for the long-term planning and development of the store, we should draw up the rules and regulations, the health system and the attendance system in the store. It is the only way to control the hearts of the people to let the system show its power, and it is a long way to go to think about it.

In the past two days, some people came to join us, but I think the management of the franchisees is very difficult. We can teach the technology, but it is difficult to control the management. If we open a lot of franchisees, I am afraid that the management is not good enough, and some stores will bring the brand influence.

Besides, anyone who pays money to start a business doesn't want to play a part in the business and is responsible for others. So it's safer to take the road of technology teaching, because we were also learning the technology of tuition fees. After returning to our own brand, after we collated our experience, we could help other entrepreneurs through technology pfer, and let them go back to create their own brands.

Now that I have chosen this food and drink Road, no matter how difficult and frustrating the road ahead will be, I will follow my dream and let Guilin rice noodles take root in Zhengzhou and Henan.