Tutu'S Children'S Shoes To Expand Fujian Terminal Network

November 3rd, recently, reporters found that in Quanzhou, Jinhuai street and other prosperous areas, are concentrating on Tutu. brand Of Children's wear There are 7 children's shoe stores, including new flagship store. "There is an average of every 300 meters in the downtown area." Chen Zhongshi, chairman of the European and American dragon group, told reporters that the move is to let consumers at home begin to pay attention to Tutu's brand.

According to the press, Tutu brand has developed rapidly in other provinces and cities in recent years, but in Fujian. market The occupancy rate of this "doorway door" is far from that of other markets. However, this channel has been ploughed deeply, and a single prefecture level city in Quanzhou has expanded 10 terminal outlets in a short span of a month.

Chen Zhongshi told reporters that in recent years, Tutu has successfully shifted to the domestic market from its original export to the European Union and other countries, and has made great efforts to transform the traditional channel marketing mode to the popular brand through the hot broadcast of the big ears Tutu. "The purpose is to set up a model market for Tutu brand in Fujian area. All 10 stores are based on the company's direct marketing mode." Chen Zhongshi told reporters that the next step will be to take the same pattern to Xiamen, and expand the market of Tutu's Fujian market by setting up a high-end location of a flagship store and expanding the market scale with the surrounding stores.

"With the arrival of the peak period of newborn birth in China, the children's economy will enter the stage of explosive development. In particular, children's wear market will become the most potential market in China, which has huge business opportunities. " Chen Zhongshi analysis shows that in recent years, many international children's shoes and children's wear brands have been stationed in the mainland market and snatch this "big cake"; while the brand of Quanzhou children's shoes, which is at the forefront of the domestic children's shoes market, is also unwilling to lag behind. In ensuring the rapid development of the brand, the "shoe and clothing integration" plays a series of roles. As with the adult shoe and clothing industry, one of the brand's shoes is still in the children's shoes market, and the other one is already heading towards the children's wear market.

In addition, according to Ceng Zhixi, deputy general manager of Euramerican group, after buying up the cartoon image of Tutu and launching the nationwide marketing strategy, Tutu brand already has nearly 1300 retail terminals. "We plan to develop more than 200 terminal outlets next year, and we will create a brand terminal for Tutu's children's products in the way of Tutu's life hall, and achieve the goal of one-stop shopping for children's products at the same time." Ceng Zhixi said that in order to achieve this goal, the Tutu brand plan represents some international high-end children's products brands, including toys, stationery, sporting goods and so on. It is reported that Tutu is now in contact with an international toy brand, and the curtain of deep ploughing has also been opened.