E-Commerce Entertainment Entertainment Marketing &Nbsp; Earn Eyeballs Is The Hard Truth.

In the field of clients, 360 and Tencent, Jinshan and others killed the "bayonet".

Le Tao net sword moves forward to pull "Xi" guest.

By the end of October, Edison Chan had detonated the incident again.

Edison Chan, who was widely known for his pornographic fame, once claimed to have quit the entertainment business in Hongkong, but has been waiting for the opportunity to make a comeback.

In October 23rd, with the help of a charity show in Shanghai, Edison Chan officially returned as a singer.

The popularity of his comeback did not drop deep, not only full of cheers and screams, but also Anthony Wong, Sammi Cheng and Han Hong.

In order to return to the success of a "circle gold" insurance, Edison Chan at the same time by he and Adidas launched a trend of plate shoes - Star Wars Limited tide shoes, in the largest online shoe city Le sell, its subtext is obviously: even if the comeback fails, the business is also very good.

According to Edison Chan's word of mouth, this tide shoe should belong to "not to be seen" type.

However, according to the director of Le Tao net, the shoes with a price tag of 1100 yuan almost triggered a collective Carnival of netizens. Every day, 10 pairs of shoes with limited price were always robbed instantly.

Moreover, due to the occasional sale, it also led to the mass gathering of netizens on the Internet. The scene was quite noisy when Apple was selling new products.

The magic weapon of entertainment marketing is not only Edison Chan but also micro-blog.

Earlier this year, micro-blog was far from the public.

But almost overnight, people are known to be a tool for the trend of interactive entertainment and communication.

Micro-blog marketing is also taking the lead. Many enterprises collectively open micro-blog. Among them, Le Tao is at the forefront of micro-blog marketing. Not only all employees have their own micro-blog, but their CEO Bi Sheng is micro-blog celebrity with more than 40 thousand fans, many of whom are in the industry.

In the entertainment marketing of Edison Chan's shoe sales, micro-blog once again showed the power of communication.

Before the sale of the wave shoes, the official micro-blog on Le Tao net posted the activities of micro-blog's price guessing: the 1 most accurate entries will be 1 copies of mysterious gifts.

A short time was forwarded to 2204, and the commentators reached 1618.

Many netizens knew this and got to know the situation.

And the micro-blog that Biao sends out "music naughty saying, everybody is the master", is the revelry of micro-blog, star and entertainment.

After the publication of the posting of spokesmen, fans of Wei Chen, the new F4, Chen Xiang, the new fast man, and Edison Chan - the designer of the three wave shoes, are the most popular fans.

Who will be chosen? Bi Sheng is very entangled. For this reason, micro-blog announced that the number of people mentioned by netizens was the most frequently, and the name was turned to more.

In the end, Chen Xiang's popularity was the highest in 10 days. Bi Sheng had already issued a micro-blog saying that he would talk about Chen Xiang's endorsement with Tianya, and at the same time he was very happy to cooperate with Edison Chan.

Insiders pointed out that through micro-blog, through Edison Chan, through the unique Star Wars Limited tide shoes, Le Tao net created a no advertising, almost zero cost entertainment marketing, it is clear that as long as there is demand for both sides, star endorsement does not necessarily need to spend a lot of money, Lok Tao net invited to Edison Chan such eyeball figures do have the sword to take advantage of the effect.

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Fan Ke Cheng pin has no choice but to create "everything object".

In July of this year, the clothing business website, all guests, invited new generation writers Han Han and actor Wang Luodan to be the spokesmen of the image, and gave the two people to create advertisements which are very similar from form to content.

The Han Han version of the slogan is "love the Internet, love freedom, love late, love night stalls, love racing cars, love 29 pieces of T-SHIRT, I am not a flag bearer, not who endorsement, I am Han Han, I only represent myself.

Like you, I am a guest. "

The Wang Luodan version of the slogan is "love performance, do not love to play; love struggle and enjoy; love beautiful clothes, and love discount labels."

It's not Millay, not Qian Xiaoyang, not a big star. I'm Wang Luodan.

I am nothing special. I am very special. I am different from others. I am just like you. I am a customer.

The popularity of these two sections of advertising is widely publicized.

However, what is not expected of van kaim's products is that there are a lot of postings of these two advertisements on the Internet. The spokesmen are also dropped into Tang Jun, sister Furong, Xi Li Ge and so on.

For a time, the PS trend quickly became popular on the Internet and had a special name, "everything object".

Netizens are widely pported by "many customers everywhere", "fan advertising star edition" and "fan Huo Huo" and many other headlines.

On micro-blog, netizens are also competing to upload and forward various versions of "all objects".

The object has become an indispensable part of the pear flower body, the lamb body and "my father is Li Gang".

According to incomplete statistics, there are more than 2000 pictures of "objects" in micro-blog, Kaixin, QQ group and major forums.

These "falsified" advertising words - "all objects", or cynical, or humorous and funny, their "laugh" fruit has gone far beyond the original intention of fan Cicheng, making all guests sincere.

However, some people in the industry analyzed that although it was "spoof", from the point of communication science, it was doubtless that all of the products were watermelon.

Whether it is for the fans or the latecomers, they can not be met.

Taobao launched professional entertainment marketing Chariot

Taobao has done a lot of entertainment marketing attempts, the most commendable can be involved in the film "no thief in the world" and "no thief in the world" series of advertising films.

The auction of star personal products is even more difficult for Taobao to use.

With the development of entertainment marketing, Taobao has begun to move towards professionalization. Hunan satellite TV co sponsored a happy Taobao company to build the entertainment section of Yue Yue Yue and enter the entertainment industry at a higher stage of entertainment marketing.

In April 18th this year, happy Taobao announced the launch of the e-commerce website Hitao.com. Its TV column "Yue Tao Yue Yue" was also officially broadcasted on prime time of Hunan satellite TV on Sunday night, attracting much attention from the industry.

At present, according to people familiar with the matter, happy Taobao is pursuing a large-scale talent recruitment campaign. After a year of dormancy and running in, Taobao is looking forward to a big deal.

It is not hard to predict that with the strength of Ali Empire, a professional model of entertainment marketing pioneered by an industry is expected to write the finishing touch for entertainment marketing in the field of e-commerce.